Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Recent Episodes
APR 24, 2024
How Smucker is adjusting its media mix to reach Gen Z
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
26 MIN
APR 17, 2024
How Babylist grew from a baby registry site to a $400 million media and commerce business
Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AI
21 MIN
APR 10, 2024
Inside the Thomson Reuters rebrand with CMO David Carrel
Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.
25 MIN
APR 3, 2024
How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers
21 MIN
MAR 27, 2024
How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says
25 MIN
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