Paul Zimnisky Diamond Analytics Podcast
Paul Zimnisky Diamond Analytics Podcast

Paul Zimnisky Diamond Analytics Podcast

Paul Zimnisky

Overview
Episodes

Details

The Paul Zimnisky Diamond Analytics Podcast provides a look into the global diamond industry with leading analyst Paul Zimnisky. Each episode features a full-length interview with a special guest to discuss the diamond industry and related topics while sharing interesting observations, thoughts and analysis. A wide range of guests from around the world have joined the show from all segments of the diamond supply chain and beyond, including: exploration geologists, jewelry designers, marketing experts, journalists, novelists, economists, consultants, technology experts and artists, from India, Brazil, Russia, South Africa, England, Canada and the U.S.

Recent Episodes

Guest: Sally Morrison Returns
APR 19, 2026
Guest: Sally Morrison Returns
In this 83rd episode of the Paul Zimnisky Diamond Analytics Podcast, De Beers' iconic marketing executive Sally Morrison returns to the show. The episode begins with Paul ranting about the "word play" used by some in the industry to prop up LGD. The two then discuss whether reverting to referring to "natural diamonds" as just "diamonds" (without a qualifier) could be strategic from a marketing standpoint. Next, Sally shares the results of a recent consumer survey revealing, amongst other things, the latest customer preferences towards lab-grown versus natural diamonds –which in part led to Desert Diamonds, De Beers' newest "beacon" campaign. The two then analyze how financial temperament between women and men tends to differ when deciding on a budget for an engagement ring. Finally, the two talk about why large natural diamonds are outperforming, how the business of marketing diamonds has evolved and Sally's recent trip to Rwanda to observe gorillas in their native habitat. Hosted by: Paul Zimnisky Guest: Sally Morrison Guest plug: www.adiamondisforever.com More information on PZDA's State of the Diamond Market report: www.paulzimnisky.com/products Show contact: [email protected] or visit www.paulzimnisky.com. Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.
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48 MIN
Guest: Danielle Keller
MAR 21, 2026
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31 MIN