Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard. 
<ul>
 <li><a href="http://gettacklebox.com/" target="_blank" rel="noopener noreferrer">Tacklebox</a></li>
 <li><a href="https://app.youform.com/forms/x5nutpw4" target="_blank" rel="noopener noreferrer">Byldd</a></li>
 <li><a href="https://www.amazon.com/Greenlights-Matthew-McConaughey/dp/0593139135" target="_blank" rel="noopener noreferrer">Greenlights</a></li>
</ul>
0:30 Building a Wildly Useful Startup 
 2:12 Why Measuring Usefulness is Hard 
 7:00 <a href="http://byldd.com/" target="_blank" rel="noopener noreferrer">Byldd</a> 
 7:53 Habit Kangaroo 
 12:50 The Usefulness Framework 
 13:24 What is your Secret? 
 13:51 Three Categories of Secrets: Customer 
 14:45 Three Categories of Secrets: Acquisition 
 15:16 Three Categories of Secrets: Product 
 17:08 Rivers and Dams 
 19:00 GMAT over 700 Product 
 23:02 Hire Yourself

<description>&lt;p&gt;Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard. &lt;/p&gt;
&lt;ul&gt;
 &lt;li&gt;&lt;a href="http://gettacklebox.com/" target="_blank" rel="noopener noreferrer"&gt;Tacklebox&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://app.youform.com/forms/x5nutpw4" target="_blank" rel="noopener noreferrer"&gt;Byldd&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.amazon.com/Greenlights-Matthew-McConaughey/dp/0593139135" target="_blank" rel="noopener noreferrer"&gt;Greenlights&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;0:30 Building a Wildly Useful Startup&lt;br&gt;
 2:12 Why Measuring Usefulness is Hard&lt;br&gt;
 7:00 &lt;a href="http://byldd.com/" target="_blank" rel="noopener noreferrer"&gt;Byldd&lt;/a&gt;&lt;br&gt;
 7:53 Habit Kangaroo&lt;br&gt;
 12:50 The Usefulness Framework&lt;br&gt;
 13:24 What is your Secret?&lt;br&gt;
 13:51 Three Categories of Secrets: Customer&lt;br&gt;
 14:45 Three Categories of Secrets: Acquisition&lt;br&gt;
 15:16 Three Categories of Secrets: Product&lt;br&gt;
 17:08 Rivers and Dams&lt;br&gt;
 19:00 GMAT over 700 Product&lt;br&gt;
 23:02 Hire Yourself&lt;/p&gt;
</description>

Today, we'll help you make sure the thing you're building is wildly useful. Most startups fail because founders build stuff that customers don't care enough about to change their behavior for. We'll use The Usefulness Framework to ensure you don't do that, with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend built to help people get into Harvard.

Idea to Startup

A Framework to Make Sure You're Building Something Useful

A Framework to Make Sure You're Building Something Useful

Description