In this episode, we hear about the cultural landscape within the Olympic boroughs, and the evolution that has occurred in the wake of the 2012 Olympics.Our panel of speakers share their insights on the opportunities and challenges of reaching under-represented audiences through initiatives such as education, screenings, exhibitions, and workshops.They talk about their success stories in engaging with new audiences and their plans for future initiatives to enhance the benefits of cultural engagement for all.Full show notes: https://www.ucl.ac.uk/ioe/news/2025/sep/unearthing-creative-pulse-our-east-london-olympic-boroughs