What T20 Cricket Teaches Every Sport About The Race For The Global Fan.Mike Jakeman joins Richard for Inside Edge, the business of cricket series. Guests: Finn Bradshaw, Head of Digital, ICCEdward Fitzgibbon, Managing Director, NYZ Consulting.Twenty20 cricket is one of the great product innovations in modern sport. Compact, volatile, accessible to anyone with three hours and a phone signal, it has done something fifty-over cricket never managed: it compressed the development timeline for nations outside the traditional power base. But here is the lesson other sports should be studying carefully: a brilliant product and a functional structure are not the same thing. Cricket has the former. It is still negotiating its way toward the latter.The current ICC T20 World Cup is a further proof of concept, if any were needed. The shorter form has lowered the barrier between the established test nations and the rest. But the structure of the game, its calendar, and the allocation of central resources remains wedded to the previous world. So what are the lessons of this event for other sports as the race for the global fan intensifies? Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.