<p>AI is transforming marketing fast... but what actually works, and where do humans still win?In this AI for Everyone episode, Harrison Painter sits down with AJ Schneider — CEO of Schneider Communication Group, former President of Wheaton Worldwide, and VP of Communications at AMA Indy — to talk about MARCON Indy, the first major marketing conference in Indiana.</p><p><br></p><p>We cover:</p><p>• Why MARCON Indy is different from other marketing events</p><p>• The gap between AI theory and practice (and how SMBs can use it today)</p><p>• Why human creativity and analog touches still cut through in a digital world</p><p>• How marketers can balance data-driven insights with trust and connection</p><p><br></p><p>👉 If you’re a marketer, operator, or executive feeling the pressure of AI, this conversation will give you clarity and next steps.</p><p><br></p><p>📌 Resources:</p><p>🔗 AMA Indy: https://www.indyama.com</p><p>🔗 AJ Schneider – http://schneidercg.com/</p><p>🔗 LaunchReady.ai: https://launchready.ai </p><p><br></p><p><br></p><p>Episode Timeline</p><p>00:00 – Intro: Why MarCon Indy matters</p><p>00:49 – Welcome AJ Schneider</p><p>01:44 – Why AMA Indy launched MarCon</p><p>02:50 – Theory vs. practice in AI marketing</p><p>04:53 – The risks of dumping data into ChatGPT</p><p>07:00 – Security, governance, and consistency</p><p>09:00 – Knowledge is worthless without human wisdom</p><p>11:00 – The danger of skipping fundamentals with AI</p><p>13:36 – Old-school sales &amp; handwritten notes as differentiators</p><p>15:37 – Content, SEO, and how AI leveled the field</p><p>17:06 – Differentiating in a world of AI parity</p><p>19:10 – Relativity and the “more to the story” effect in business</p><p>21:20 – All-or-nothing adoption vs. patient exploration of tools</p><p>24:05 – Where MarCon delivers most value (target attendees)</p><p>26:22 – AJ’s focus on helping SMBs with marketing execution</p><p>29:03 – Speed round (favorite campaign, overrated trend, future of marketing)</p><p>30:46 – Final thoughts: Central Indiana’s marketing talent</p><p>32:23 – Outro: Subscribe + attend MarCon Indy</p><p><br></p>

AI for Everyone Podcast

Harrison Painter

Why MARCON Indy Matters: Marketing, AI, and Human Connection

OCT 3, 202533 MIN
AI for Everyone Podcast

Why MARCON Indy Matters: Marketing, AI, and Human Connection

OCT 3, 202533 MIN

Description

<p>AI is transforming marketing fast... but what actually works, and where do humans still win?In this AI for Everyone episode, Harrison Painter sits down with AJ Schneider — CEO of Schneider Communication Group, former President of Wheaton Worldwide, and VP of Communications at AMA Indy — to talk about MARCON Indy, the first major marketing conference in Indiana.</p><p><br></p><p>We cover:</p><p>• Why MARCON Indy is different from other marketing events</p><p>• The gap between AI theory and practice (and how SMBs can use it today)</p><p>• Why human creativity and analog touches still cut through in a digital world</p><p>• How marketers can balance data-driven insights with trust and connection</p><p><br></p><p>👉 If you’re a marketer, operator, or executive feeling the pressure of AI, this conversation will give you clarity and next steps.</p><p><br></p><p>📌 Resources:</p><p>🔗 AMA Indy: https://www.indyama.com</p><p>🔗 AJ Schneider – http://schneidercg.com/</p><p>🔗 LaunchReady.ai: https://launchready.ai </p><p><br></p><p><br></p><p>Episode Timeline</p><p>00:00 – Intro: Why MarCon Indy matters</p><p>00:49 – Welcome AJ Schneider</p><p>01:44 – Why AMA Indy launched MarCon</p><p>02:50 – Theory vs. practice in AI marketing</p><p>04:53 – The risks of dumping data into ChatGPT</p><p>07:00 – Security, governance, and consistency</p><p>09:00 – Knowledge is worthless without human wisdom</p><p>11:00 – The danger of skipping fundamentals with AI</p><p>13:36 – Old-school sales &amp; handwritten notes as differentiators</p><p>15:37 – Content, SEO, and how AI leveled the field</p><p>17:06 – Differentiating in a world of AI parity</p><p>19:10 – Relativity and the “more to the story” effect in business</p><p>21:20 – All-or-nothing adoption vs. patient exploration of tools</p><p>24:05 – Where MarCon delivers most value (target attendees)</p><p>26:22 – AJ’s focus on helping SMBs with marketing execution</p><p>29:03 – Speed round (favorite campaign, overrated trend, future of marketing)</p><p>30:46 – Final thoughts: Central Indiana’s marketing talent</p><p>32:23 – Outro: Subscribe + attend MarCon Indy</p><p><br></p>