From operation to marketing, employee to freelancer Alan Armstrong has a variety of experience in the hospitality sector, giving him a very holistic perspective on things. He discusses his experience working with celebrities and managing venues at a young age and what he learned from this experience. Alan talks about his freelance journey, offering advice on building a strong network and developing a diverse skill set to succeed in the marketing field. He also delves into the importance of customer experience, brand DNA, and future trends in hospitality marketing.

Throughout the episode, Alan shares entertaining anecdotes from his time managing nightclubs and bars, including encounters with celebrities like Robbie Williams. He reflects on the fast-paced and dynamic nature of the hospitality industry, emphasising the importance of quick decision-making and effective crisis management. Alan's experiences in handling security issues and maintaining a positive customer experience showcase the multifaceted skills required in the hospitality sector. 

About Alan Armstrong 

Alan Armstrong is a seasoned business leader and award-winning marketing professional with over 25 years of experience in the hospitality sector. Starting his journey as a glass collector in a social club, Alan swiftly rose through the ranks to manage late-night venues across the UK. His transition to marketing saw him excel in roles ranging from Marketing Executive to Director of Marketing, where he spearheaded innovative campaigns and data-led strategies for some of the nation's most renowned hospitality brands. As the founder of Spaceman Marketing, Alan continues to bring his wealth of expertise to the forefront, offering tailored marketing solutions to businesses within the hospitality industry. With a passion for mentoring and developing young talent, Alan is not only dedicated to driving business success but also nurturing the future leaders of the industry. Based in rural Derbyshire, Alan enjoys spending quality time with his family, his beloved chocolate Labrador, Branston, and pursuing his passion for running.

Website: https://www.spacemanmarketing.co.uk/

LinkedIn: https://www.linkedin.com/in/alan-armstrong-37186329/

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

Airship and Toggle 

https://airship.co.uk/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385