It’s bubble tea but for grown ups. In this episode, Mark McC has a chat with Paul Tanner, the Managing Director of CUPP, a bubble tea brand. Paul shares his journey from being a barista to becoming an MD. He discusses some learnings from his career, emphasising the importance of training and development for the team. 

Paul and Mark chat about the unique offerings of CUPP, such as their brown sugar range as well as their sustainable practices to reduce plastic usage. They talk about the various hospitality tech initiatives taken by CUPP including the introduction of kiosks with Vita Mojo and the implementation of a loyalty app. Paul also highlights the brand's focus on customer feedback and sustainability efforts, showcasing their commitment to providing an authentic and environmentally conscious experience for their customers.

Paul talks about CUPP's approach to marketing, franchise operations, and the importance of maintaining brand vision across all locations. He talks about the customer journey at CUPP, including personalisation thanks to hospitality tech. Paul shares his insights into the bubble tea industry emphasising the potential for growth and innovation.  

About Paul Tanner 

Paul Tanner is a seasoned hospitality professional with a passion for innovation and excellence. With over a decade of experience in the industry, Paul has honed his skills in leadership, team motivation, and customer service. His hospitality journey began as a barista, before he worked his way up to become the Managing Director of CUPP. Paul's dedication to authenticity and quality has been instrumental in driving CUPP's success, from its humble beginnings as a converted van to its expansion into multiple locations across Bristol and Cardiff. With a focus on continuous learning and development, Paul remains committed to pushing boundaries and inspiring others in the hospitality industry. As a leader, mentor, and visionary, Paul Tanner continues to shape the future of CUPP and leave a lasting impact on the world of bubble tea and experiential dining.

CUPP website: https://www.cuppbubbletea.co.uk/

LinkedIn: https://www.linkedin.com/in/paul-tanner-25085813a

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

Airship and Toggle 

https://airship.co.uk/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

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