Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search.What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers to their question, etc.), so they don’t click through to any websites. Around 60% of all searches result in zero-click as of today, with that number as high as 77% on mobile. And as AI continues to embed itself in search culture, that number will likely only grow.Bad news, right? Nope! Listen in as the gang covers this shifting behavior in search and how your website and its content are actually more important than ever.And next week: Trent Guyer is back for Trent-a-palooza!See you soon.—Sam, Roop, Claudia and Chelsea<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms">Tell us what you think!</a>

<description>&lt;p&gt;Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search.&lt;/p&gt;&lt;p&gt;What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers to their question, etc.), so they don’t click through to any websites. Around 60% of all searches result in zero-click as of today, with that number as high as 77% on mobile. And as AI continues to embed itself in search culture, that number will likely only grow.&lt;/p&gt;&lt;p&gt;Bad news, right? Nope! Listen in as the gang covers this shifting behavior in search and how your website and its content are actually more important than ever.&lt;/p&gt;&lt;p&gt;And next week: Trent Guyer is back for Trent-a-palooza!&lt;/p&gt;&lt;p&gt;See you soon.&lt;/p&gt;&lt;p&gt;—Sam, Roop, Claudia and Chelsea&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms"&gt;Tell us what you think!&lt;/a&gt;&lt;/p&gt;</description>

Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search. What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers to their question, etc.), so they don’t click through to any...

"The One Where They Talk About Zero-Click Search"

It’s a short but sweet episode of Little Talks this week as Sam and Roop reflect on the year and all they’re thankful for.It’s a short but sweet write up, too! : )Have a great holiday weekend and we’ll see you next week.— Sam, Roop, Chelsea and Claudia<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms">Tell us what you think!</a>

<description>&lt;p&gt;It’s a short but sweet episode of Little Talks this week as Sam and Roop reflect on the year and all they’re thankful for.&lt;/p&gt;&lt;p&gt;It’s a short but sweet write up, too! : )&lt;/p&gt;&lt;p&gt;Have a great holiday weekend and we’ll see you next week.&lt;/p&gt;&lt;p&gt;— Sam, Roop, Chelsea and Claudia&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms"&gt;Tell us what you think!&lt;/a&gt;&lt;/p&gt;</description>

It’s a short but sweet episode of Little Talks this week as Sam and Roop reflect on the year and all they’re thankful for. It’s a short but sweet write up, too! : ) Have a great holiday weekend and we’ll see you next week. — Sam, Roop, Chelsea and Claudia Tell us what you think! 

Thankful

This week on the podcast, Sam, Roop and Claudia discuss when the appropriate time to put up Christmas decorations is. Before Thanksgiving? After? Never? There are opinions, but of course whatever you have planned works.Speaking of planning, that&apos;s the real topic on this episode of Little Talks! Planning season (September through November-ish) isn’t just filling out calendars, it’s aligning business goals with media, content, and campaign priorities for the year ahead. And the best plans start with a look back. What actually worked vs. what just looked good on paper?We find that campaign and content planning works best when clients involve us early. The more we know about business goals and sales cycles, the more we can build proactive, not reactive, marketing that delivers!So listen in as Sam and Roop discuss planning season at Littlefield Agency, and let us know where you stand on the Christmas decorations! See you next week.— Sam, Roop and Claudia<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms">Tell us what you think!</a>

<description>&lt;p&gt;This week on the podcast, Sam, Roop and Claudia discuss when the appropriate time to put up Christmas decorations is. Before Thanksgiving? After? Never? There are opinions, but of course whatever you have planned works.&lt;/p&gt;&lt;p&gt;Speaking of planning, that&amp;apos;s the real topic on this episode of Little Talks! Planning season (September through November-ish) isn’t just filling out calendars, it’s aligning business goals with media, content, and campaign priorities for the year ahead. And the best plans start with a look back. What actually worked vs. what just looked good on paper?&lt;/p&gt;&lt;p&gt;We find that campaign and content planning works best when clients involve us early. The more we know about business goals and sales cycles, the more we can build proactive, not reactive, marketing that delivers!&lt;/p&gt;&lt;p&gt;So listen in as Sam and Roop discuss planning season at Littlefield Agency, and let us know where you stand on the Christmas decorations! See you next week.&lt;/p&gt;&lt;p&gt;— Sam, Roop and Claudia&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms"&gt;Tell us what you think!&lt;/a&gt;&lt;/p&gt;</description>

This week on the podcast, Sam, Roop and Claudia discuss when the appropriate time to put up Christmas decorations is. Before Thanksgiving? After? Never? There are opinions, but of course whatever you have planned works. Speaking of planning, that's the real topic on this episode of Little Talks! Planning season (September through November-ish) isn’t just filling out calendars, it’s aligning business goals with media, content, and campaign priorities for the year ahead. And the best plans star...

'Tis the season for planning

Sam and Roop fire up the mics for another episode of Little Talks to talk (what else?), AI. This week, they discuss OpenAI and PayPal&apos;s new partnership that could change how people shop online, turning ChatGPT into an AI-powered shopping mall.Starting next year, products from PayPal merchants will appear in ChatGPT’s search results across categories like fashion, home improvement, and electronics. Shoppers will be able to browse and buy directly within ChatGPT using PayPal or Venmo, with natural, personalized conversations that adapt to individual tastes, budgets, and past behavior. Could this partnership shift online shopping away from Google and Amazon?The gang thinks this collaboration could mark the start of a new kind of competition, an “AI commerce” era where shopping isn’t just about clicks and carts, but about who controls the conversation.— Sam, Roop and Claudia<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms">Tell us what you think!</a>

<description>&lt;p&gt;Sam and Roop fire up the mics for another episode of Little Talks to talk (what else?), AI. This week, they discuss OpenAI and PayPal&amp;apos;s new partnership that could change how people shop online, turning ChatGPT into an AI-powered shopping mall.&lt;/p&gt;&lt;p&gt;Starting next year, products from PayPal merchants will appear in ChatGPT’s search results across categories like fashion, home improvement, and electronics. Shoppers will be able to browse and buy directly &lt;em&gt;within&lt;/em&gt; ChatGPT using PayPal or Venmo, with natural, personalized conversations that adapt to individual tastes, budgets, and past behavior. Could this partnership shift online shopping away from Google and Amazon?&lt;/p&gt;&lt;p&gt;The gang thinks this collaboration could mark the start of a new kind of competition, an “AI commerce” era where shopping isn’t just about clicks and carts, but about who controls the conversation.&lt;/p&gt;&lt;p&gt;— Sam, Roop and Claudia&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms"&gt;Tell us what you think!&lt;/a&gt;&lt;/p&gt;</description>

Sam and Roop fire up the mics for another episode of Little Talks to talk (what else?), AI. This week, they discuss OpenAI and PayPal's new partnership that could change how people shop online, turning ChatGPT into an AI-powered shopping mall. Starting next year, products from PayPal merchants will appear in ChatGPT’s search results across categories like fashion, home improvement, and electronics. Shoppers will be able to browse and buy directly within ChatGPT using PayPal or Venmo, with nat...

OpenAI, PayPal, and the future of e-commerce

We&apos;re back with another AI-driven topic this week, agentic browsers. Specifically, after two weeks of using it, we give our thoughts on OpenAI&apos;s new Atlas browser. Agentic browsers (browsers with integrated AI agents that can autonomously perform tasks by navigating and interacting with websites on a user&apos;s behalf) are here, and Roop says they have the potential to change the way we interact with the internet forever.Instead of just showing web pages, these new browsers, like OpenAI’s Atlas (currently available to OSX users only), Perplexity’s Comet, are built to understand, plan, and act. They can read and interpret content, complete tasks, and even make purchases (!) on behalf of users. For marketers, this means the online audience is no longer made up of just people. AI agents will increasingly be the ones discovering, summarizing, and deciding what gets attention.And as Sam and Roop have been discussing for a couple of months now, these AI shifts makes content quality and its structure more important than ever for brands. So listen in as the gang gives their hands-on thoughts of Atlas, and join us next week when we talk AI again, this time OpenAI and PayPal&apos;s recent partnership and what it could mean for e-commerce in the near future.— Sam, Roop and Claudia<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms">Tell us what you think!</a>

<description>&lt;p&gt;We&amp;apos;re back with another AI-driven topic this week, agentic browsers. Specifically, after two weeks of using it, we give our thoughts on OpenAI&amp;apos;s new Atlas browser.&lt;br/&gt;&lt;br/&gt;Agentic browsers (browsers with integrated AI agents that can autonomously perform tasks by navigating and interacting with websites on a user&amp;apos;s behalf) are here, and Roop says they have the potential to change the way we interact with the internet forever.&lt;/p&gt;&lt;p&gt;Instead of just showing web pages, these new browsers, like OpenAI’s Atlas (currently available to OSX users only), Perplexity’s Comet, are built to understand, plan, and act. They can read and interpret content, complete tasks, and even make purchases (!) on behalf of users. For marketers, this means the online audience is no longer made up of just people. AI agents will increasingly be the ones discovering, summarizing, and deciding what gets attention.&lt;/p&gt;&lt;p&gt;And as Sam and Roop have been discussing for a couple of months now, these AI shifts makes content quality and its structure more important than ever for brands.&lt;br/&gt;&lt;br/&gt;So listen in as the gang gives their hands-on thoughts of Atlas, and join us next week when we talk AI again, this time OpenAI and PayPal&amp;apos;s recent partnership and what it could mean for e-commerce in the near future.&lt;/p&gt;&lt;p&gt;— Sam, Roop and Claudia&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2299239/open_sms"&gt;Tell us what you think!&lt;/a&gt;&lt;/p&gt;</description>

We're back with another AI-driven topic this week, agentic browsers. Specifically, after two weeks of using it, we give our thoughts on OpenAI's new Atlas browser.  Agentic browsers (browsers with integrated AI agents that can autonomously perform tasks by navigating and interacting with websites on a user's behalf) are here, and Roop says they have the potential to change the way we interact with the internet forever. Instead of just showing web pages, these new browsers, like OpenAI’s Atlas...

Navigating OpenAI’s new ChatGPT-powered browser, Atlas

Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.

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