Patrik Frisk is CEO of Under Armour, the US sportswear brand worn by top boxer Anthony Joshua, rugby star Maro Itoje and taekwondo champion Jade Jones that goes head-to-head with Nike and Adidas every day. <br /><br />Frisk joined UA in 2017 to help get it back on track after sales growth stuttered. He oversees a global team of 15,000 and annual revenue of $5bn. <br /><br />He joins James Ashton to discuss: <br /><br />Taking the helm from UA’s long-serving founder Kevin Plank, who created his first T-shirt in 1996; <br /><br />What he learns from the athletes that have become UA brand ambassadors; <br /><br />Battling loneliness in leadership; <br /><br />His last job, running shoe brand Aldo, and earlier years spent at Timberland and North Face; <br /><br />And betting – and literally losing - the farm because of one of his business ventures flopped in his native Sweden. What are the lessons you take from failure?
<br /><br />For further details of this series, follow @leadingpod or go to leadingpod.com <br /><br />James Ashton’s book The Nine Types of Leader (bit.ly/NINEbook) is available now
