Storytelling 2.0: the art of attention in an age of distraction

Sports is pretty amazing at capturing attention…but they have recently gotten even better. How? YUP…storytelling.

The have learned that they can create even greater connection between their audience and the sport by telling amazing stories about the individuals.

You’ve likely seen or heard about one of these shows.

ESPN - Man in the Arena - Tom Brady

Netflix - Drive to Survive - Formula 1

Netflix - Last Chance U - College basketball

HBO - Hard Knocks - NFL

Listen in as Peter shares the power of storytelling in sports and how you can leverage it as well. 

From my keynote for the Human Capital Institute in Scottsdale Arizona in October 2018. What would you order if you knew the bill was paid for? 

Great storytellers have a quiver full of tools at their disposal. These 3 things will help you build a quiver that leads to you becoming a master storyteller. 

Listen in as Peter Lynch breaks down and shares how Steve Jobs used 3 key Tenets of Attention to deliver what could be the most powerful 3 minute introduction ever. Learn how to get people on the edge of their seats with a masterful use of Disruption, Reputation and Sensory attention building. 

To become a master storyteller, you need to have your own stories. You have to find the stories that are around you every day. But most struggle to find them. This one small change in perspective can help ignite the initiation of finding your stories.