In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Seth Spears, founder and Chief Visionary Officer of Wellnesse, a B Corp-certified brand that has sold over 1 million units in the highly competitive personal care space.Seth shares how he transitioned from building a content-driven audience over more than a decade into launching a product-based business—and why that foundation gave him a powerful advantage when entering the market. He explains how Wellnesse identified a major gap in personal care: products that are both clean and high-performing, without sacrificing one for the other.The conversation dives into the realities of building a brand in a crowded category, including how to differentiate beyond price, why most competitors fail to build long-term trust, and how storytelling, product quality, and consistency drive sustainable growth. Seth also breaks down how direct-to-consumer strategy enabled premium pricing, why customer feedback remains central to product development, and how the brand continues to evolve through testing and iteration.If you're building a product brand—especially in health, wellness, or any saturated market—this episode offers a practical blueprint for standing out, earning trust, and scaling with purpose.In today’s episode of the Harvest Growth Podcast, we cover:How Wellnesse sold over 1 million units in a competitive categoryWhy “clean” products often fail—and how to fix thatThe advantage of building an audience before launching a productHow to differentiate when competitors are copying your spaceWhy brand > product for long-term successHow to use customer feedback to drive product innovationThe role of direct-to-consumer in premium pricing strategyWhy most founders fail by chasing profits instead of purposeLessons learned from scaling too fast and hiring too earlyHow consistent storytelling builds trust and lifetime customersIf you’re launching or scaling a product brand and want to stand out in a crowded market, this episode delivers actionable insights you can apply immediately.To learn more about Wellnesse, visit Wellnesse.com or search for their products online.Do you have a brand you’d like to launch or grow?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.