So how do you measure podcast success? It has to be in the context of your goals. I run Come Alive Creative and we begin the conversation with these three questions:
<ul>
<li>What is your goal?</li>
<li>Who is your target audience?</li>
<li>Why a podcast?</li>
</ul>
There is no hard and fast science when it comes to what “success” looks like for each podcaster. It will vary depending on the answers to the above three questions.
Goals can be things like improving relationships with other professionals in the industry, establishing the client as a leader in the space, and generating leads for the workshop.
In order to know what to measure, make sure your podcast has clear goals first.

<description>So how do you measure podcast success? In order to know what to measure, make sure your podcast has clear goals first.</description>

So how do you measure podcast success? In order to know what to measure, make sure your podcast has clear goals first.

How Do You Measure Podcast Success?

Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.
Podcasts are big investments of time, money, or both. While starting a podcast may be easy, making one that is worth listening to is much harder.
My team and I recently wrote an article, <a href="https://comealivecreative.com/podcast-analytics/">Podcast Analytics: How to Measure and Use Podcast Metrics to Make Your Show Successful</a>. You can read the whole thing over on our website.

<description>Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.</description>

Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.

Why Should You Care About Podcast Analytics and Data?

Chances are that, at some point in your career, you’re going to need to interview people. 
A little tip that I have for you today: you want to respect your guest’s time.
I have been hosting podcasts and conducting over 350 interviews or so now and something I’ve absolutely learned is to respect your guest’s time.
Start on time. End early.
Before you start, clarify the stop time, and make sure the guest doesn’t have anything scheduled immediately after you. If they do, pay attention to that. Try to stop early so they have enough time to transition. 
If you do need to go over, make sure to check first. That type of stuff goes a long way.
<a href="https://twitter.com/realjefflarge/status/1222286563213635584">Interview Tips from @RealJeffLarge</a>

<description>Chances are that, at some point in your career, you’re going to need to interview people. 
</description>

Chances are that, at some point in your career, you’re going to need to interview people.

Respect Your Guest’s Time

Throughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way. For you as a marketer, you’ve had opportunities, or instances, in which you needed to interview other people. 
There are certain things you want to keep in mind as you approach people and begin working with people in this interview context. One of them is to be understanding.
Things come up. Just the other day, I had four interviews scheduled back to back and two of them had to cancel. One person happened to be stuck in an airport and the other person simply worked all day long and needed a break. He knew himself well enough that he wouldn’t perform well in the interview and asked to reschedule. 
Both are rescheduled and, worst case scenario, I got back two hours of my life on that particular day (and I still have those interviews scheduled). 
Again, things will happen. Be flexible. Be understanding.
<a href="https://twitter.com/realjefflarge/status/1222286563213635584">Interview Tips from @RealJeffLarge</a>

<description>Throughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way</description>

Throughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way

Be Understanding

I’m currently prepping for an interview with Kristen LaFrance &#8211; she works in customer retention and is the author of a great article I’ve shared, <a href="https://medium.com/@kristenndecosta/retention-bite-1-5cbaad691d32">Churn Buster Retention Bites: January 2020</a>. 
Her retention bite #1: customers are better than metrics.
“Here’s something I’ve been chewing on: are the metrics we live, breathe, acquire, and retain even that powerful? Can we really base every business decision on numbers alone?”
Spoiler: her answer is No.
She argues that the people themselves are better than these metrics. I’ve been working on this a lot recently because metrics and data DO matter, but she makes a point that numbers are just a tool. 
<a href="https://medium.com/@kristenndecosta/retention-bite-1-5cbaad691d32">Churn Buster Retention: January 2020</a>

<description>I’m currently prepping for an interview with Kristen LaFrance - she works in customer retention and is the author of a great article I’ve shared, Churn Buster Retention Bites: January 2020. </description>

I’m currently prepping for an interview with Kristen LaFrance - she works in customer retention and is the author of a great article I’ve shared, Churn Buster Retention Bites: January 2020.

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