<description>&lt;p&gt;Dive into the fascinating world of design and branding with Ashutosh Garg as he hosts Ashwini Deshpande, Co-founder and Director of Elephant, one of India’s top-ranked independent design consultancies! In this insightful episode, Ashwini Deshpande shares her inspiring journey—from being exposed to art, poetry, and unconventional careers as a child, to shaping the branding landscape in India and beyond. Discover the stories behind iconic branding decisions, the transformational impact of design, and how Indian creativity is making waves globally.&lt;/p&gt;&lt;p&gt;Gain wisdom on:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Overcoming early challenges as a designer in India&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The philosophy behind Elephant and the power of collaboration&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What truly makes a brand iconic vs. just good&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Common misconceptions marketers have about design&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The fusion of technology and strategy in modern branding&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Gender dynamics in the creative industry&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Real-world examples of design driving business success&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;
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Dive into the fascinating world of design and branding with Ashutosh Garg as he hosts Ashwini Deshpande, Co-founder and Director of Elephant, one of India’s top-ranked independent design consultancies! In this insightful episode, Ashwini Deshpande shares her inspiring journey—from being exposed to art, poetry, and unconventional careers as a child, to shaping the branding landscape in India and beyond. Discover the stories behind iconic branding decisions, the transformational impact of design, and how Indian creativity is making waves globally.Gain wisdom on:<ul><li>Overcoming early challenges as a designer in India</li><li>The philosophy behind Elephant and the power of collaboration</li><li>What truly makes a brand iconic vs. just good</li><li>Common misconceptions marketers have about design</li><li>The fusion of technology and strategy in modern branding</li><li>Gender dynamics in the creative industry</li><li>Real-world examples of design driving business success</li></ul>

The Brand Called You

Designing Impact: Ashwini Deshpande, Co-founder & Director of Elephant India, on Building Iconic Brands

Designing Impact: Ashwini Deshpande, Co-founder & Director of Elephant India, on Building Iconic Brands

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