<p>Today’s guest is a DJ turned music executive and founder of JV Agency, a music marketing firm celebrating its 10 year anniversary. She has handled thousands of album launches throughout her career, including for acts like Fall Out Boy, Shawn Mendes, and the Killers.</p><p>She specializes in digital marketing with a side passion for empowering women in the music industry. She pays it forward by bringing in interns with the goal of mentoring and creating a career path for them. In fact, her own path started as an intern at Def Jam Records.</p><p>As a public speaker, she has appeared at SXSW, Canadian Music Week, Live Nation All Access Fest, numerous university events, and is a GRAMMY U mentor. She’s been quoted by Forbes, CNBC, and the LA Times.</p><p>She’s the music marketing maven with the motto “Stay resilient, stay authentic.”</p><p>Meet Jazmine “DJ Jazzy” Valencia! (see links and videos below)</p><p><strong>In This Episode</strong></p><p>* How an internship at Def Jam Records defined her career path</p><p>* Jazmine’s “Marketing Starts At Home” philosophy explained</p><p>* Two big mistakes emerging artists make in marketing themselves</p><p>* Most common marketing challenge female artists face that male artists do not</p><p>* Mentoring through internships at her own agency and at GRAMMY U</p><p>* Emerging female acts Jazmine’s excited about</p><p><em>Plus Jazmine Valencia’s answers to the Shakedown Questions!</em></p><p>Recorded in March 2024.</p><p><em>Disclaimer: Opinions of Herizon Music show guests are not necessarily those of Thea Wood Productions, LLC or its employees, volunteers, advisors, or contractors.</em></p><p>Herizon Music is produced by Thea Wood Productions, LLC, an Amazon Associate that earns from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.</p><p><strong>Guest Links</strong></p><p><em>If you don’t see these links (or embedded videos!) on your podcast platform, get the full experience at </em><a target="_blank" href="https://www.herizonmusic.com"><em>HerizonMusic.com</em></a><em>.</em></p><p><a target="_blank" href="https://www.jvagency.co">JV Agency</a><a target="_blank" href="https://www.linkedin.com/in/jazminevalencia/">LinkedIn</a><a target="_blank" href="https://www.instagram.com/djjazzy/">Instagram</a></p><p><strong>Credits</strong></p><p>Guest: Jazmine ValenciaHost: Thea WoodProducer: Thea Wood Productions, LLC</p><p>Listen to other episodes of <a target="_blank" href="https://www.herizonmusic.com/podcast"><strong>Herizon Music: The Podcast</strong></a><strong>.</strong></p><p><strong>Support This Podcast</strong></p><p>Subscribe to Herizon Music: The Podcast & Newsletter for free. You can also fiscally support our mission to promote gender equity in music. Since launching in 2019, Herizon Music was recognized as a finalist for the Women Changing The World Awards (Journalism & Media category, 2025), ranked #15 in FeedSpot's 2025 Top 45 Women In Music Podcasts, Podcast Magazine's "Top 20 Mom Podcasters of 2020," and Pretty Progressive's “Inspiring Podcasts for Women in Their 20s.” </p><p>* Opt into a paid subscription - only $7.50 per month! You can pay $72 in advance for 12 months (or $6 per month) or become a Founding Member for $216 annually. <a target="_blank" href="https://www.herizonmusic.com/subscribe">Upgrade here</a>.</p><p>* Sponsor a podcast episode! You or your business can reach our dreamers, rule breakers and rockstars in the most positive way possible! It’s super affordable to sponsor this evergreen content that includes a midroll after The Shakedown questions and logo/link in the Show Notes. <a target="_blank" href="mailto:[email protected]">Email me for a rate card</a>.</p><p>* Sponsor an issue (or two or three!) of the Herizon Music Newsletter. It costs time and money to publish the exposés, news, and interviews that over a thousand subscribers and 3,000 social media followers read. <a target="_blank" href="mailto:[email protected]">Email me for a rate card</a> for this and other marketing opportunities.</p><p><em>If you'd like to reproduce this podcast or a portion of the podcast or associated content, you must obtain prior approval in writing from Thea Wood Productions, LLC. Email </em><a target="_blank" href="mailto:[email protected]"><em>[email protected]</em></a><em>.</em></p> <br/><br/>Get full access to Herizon Music: Newsletter & Podcast at <a href="https://www.herizonmusic.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">www.herizonmusic.com/subscribe</a>