<p>Thirteen years ago, West Palm Beach was perceived a just place people retired or vacationed. Ned Grace saw what everyone else missed and quietly started building something that is now on track to become a multi-billion dollar project. </p><p>This conversation is about what happens when you bet on a city before the rest of the world catches up.</p><p>What this episode is about: </p><p>This is a deep conversation with a developer who has watched West Palm Beach transform from a sleepy, seasonal town into one of the most exciting real estate and lifestyle markets in the country. </p><p>Ned Grace breaks down the Nora project: what it started as, what it became, and why he believes West Palm is in a trajectory to become the next big metropolitan city in the U.S..</p><p>Key topics discussed:</p><p>- Why West Palm Beach went from a vacation town to a magnet for successful people who decided to stay</p><p>- The NORA project: how a 60,000 square foot warehouse purchase turned into a potential multi-billion dollar development</p><p>- The pivot from property management to curated, high-design real estate development</p><p>- What &quot;highly curated&quot; and &quot;super high design&quot; actually means in practice and why that was the missing ingredient</p><p>- The philosophy behind the NORA development</p><p>- The long-term vision: one major metropolitan area when it is all said and done</p><p>Why this episode matters:</p><p>If you are in real estate, investing, or simply watching where smart money is moving in the United States, this conversation is required listening. </p><p>West Palm Beach is not a trend. According to someone who has been there for 13 years and is building it from the ground up, it is a structural shift. Developers, investors, entrepreneurs, and anyone thinking about where to live or put capital in the next decade will find real, grounded insight here.</p><p>Do you think West Palm Beach will become a major U.S. city in the next 10 years? Drop a comment below. </p><p>Subscribe for more conversations with the people building the future of American cities, and share this with someone who needs to know where things are headed.</p><p>0:00 Intro</p><p>1:23 The real Reason West Palm Beach is Becoming a Major City</p><p>3:20 Can West Palm Becoming Bigger than Miami?</p><p>6:32 How Ned got His Start </p><p>11:30 How Neds Father Molded Neds Perspective</p><p>15:07 What is NORA West Palm? </p><p>20:40 How Did The NORA Idea come to life? </p><p>28:12 Best Mindset to Have in Business </p><p>37:50 How to dealing with Complex Business Issues</p><p>40:39 The Importance of Surrounding yourself with High Level People </p><p>42:27 What Motivates Ned to Achieve his Project.</p><p>44:44 Dealing with Adversity </p><p>46:56 How to Define a Successful Life</p><p>48:58 How much Money do You Actually Need </p><p>50:38 How to Find your Purpose? </p><p>51:34 What does Ned want to be Remembered for? </p><p>57:18 The Biggest Life Lesson Ned Ever Received</p>