The founders of Lola Blankets, Will and Tommy Higham, share how they built their viral blanket brand from the bottom up following a very special, secret parting gift from their late mom. Despite having zero prior experience in the bedding industry, the brothers highlight everything from the trial-and-error science of creating their signature fabric to becoming the cozy luxury item that A-list celebrities swear by. They touch on staying fiercely loyal to their original mission: keeping things incredibly soft while donating blankets to breast cancer patients. Learn more about your ad choices. Visit podcastchoices.com/adchoices