As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year. When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers. After all, we are running a business to make money and to help discuss some important things to think about with having a more profitable business, I am excited to welcome back Tyler Jefcoat from Seller Accountant.   Connect with Tyler <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.youtube.com/channel/UCfIH3Puf4jXhT1F1EcTIVBg"> Return On Podcast</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.selleraccountant.com/">SellerAccountant.com</a></li> </ul> Connect with Kevin <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.facebook.com/groups/maximizingecommerce">Facebook Group</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.instagram.com/maximizingecommerce/">Instagram</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/"> LinkedIn</a></li> </ul>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;After all, we are running a business to make money and to help discuss some important things to think about with having a more profitable business, I am excited to welcome back Tyler Jefcoat from Seller Accountant.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Tyler&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.youtube.com/channel/UCfIH3Puf4jXhT1F1EcTIVBg"&gt;&lt;span style="font-weight: 400;"&gt; Return On Podcast&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.selleraccountant.com/"&gt;&lt;span style= "font-weight: 400;"&gt;SellerAccountant.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Connect with Kevin&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.facebook.com/groups/maximizingecommerce"&gt;&lt;span style= "font-weight: 400;"&gt;Facebook Group&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.instagram.com/maximizingecommerce/"&gt;&lt;span style= "font-weight: 400;"&gt;Instagram&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/"&gt;&lt;span style="font-weight: 400;"&gt; LinkedIn&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year. When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers. After all,...

Setting Up for Profitable Success with Tyler Jefcoat, Ep. #160

Managing PPC campaigns on Amazon is one of the most effective methods to drive sales.  If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits. The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities). In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads.   Connect with Michael <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.adbadger.com/">AdBadger</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.adbadger.com/amazon-advertising-ppc-den-podcast/"> PPC Den Podcast</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/michael-erickson-facchin-b7314866/"> LinkedIn</a></li> </ul>   Connect with Kevin <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.facebook.com/groups/maximizingecommerce">Facebook Group</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.instagram.com/maximizingecommerce/">Instagram</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/"> LinkedIn</a></li> </ul>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Managing PPC campaigns on Amazon is one of the most effective methods to drive sales.  If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities).&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Michael&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.adbadger.com/"&gt;&lt;span style= "font-weight: 400;"&gt;AdBadger&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.adbadger.com/amazon-advertising-ppc-den-podcast/"&gt;&lt;span style="font-weight: 400;"&gt; PPC Den Podcast&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.linkedin.com/in/michael-erickson-facchin-b7314866/"&gt;&lt;span style="font-weight: 400;"&gt; LinkedIn&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Kevin&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.facebook.com/groups/maximizingecommerce"&gt;&lt;span style= "font-weight: 400;"&gt;Facebook Group&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.instagram.com/maximizingecommerce/"&gt;&lt;span style= "font-weight: 400;"&gt;Instagram&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/"&gt;&lt;span style="font-weight: 400;"&gt; LinkedIn&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

Managing PPC campaigns on Amazon is one of the most effective methods to drive sales.  If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits. The other challenge is that as you grow,...

Options to Successfully Manage PPC Costs with Michael Erickson Facchin, Ep. #159

Do you have the right price for your product?  It can have a huge effect on your profitability and how many units you sell.  Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support people buying at that price). The reality is that there is a lot that can go into successful pricing strategies, and I am excited to welcome Ali Babul from Trellis to discuss.   Connect with Ali <ul> <li><a href="https://gotrellis.com/">Trellis</a></li> <li><a href= "https://www.linkedin.com/in/alibabul/?originalSubdomain=ca">LinkedIn</a></li> </ul>   Connect with Kevin <ul> <li><a href= "https://www.facebook.com/groups/maximizingecommerce">Facebook Group</a></li> <li><a href= "https://www.instagram.com/maximizingecommerce/">Instagram</a></li> <li><a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/">LinkedIn</a></li> </ul>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Do you have the right price for your product?  It can have a huge effect on your profitability and how many units you sell.  Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support people buying at that price).&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;The reality is that there is a lot that can go into successful pricing strategies, and I am excited to welcome Ali Babul from Trellis to discuss.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Ali&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://gotrellis.com/"&gt;&lt;span style= "font-weight: 400;"&gt;Trellis&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.linkedin.com/in/alibabul/?originalSubdomain=ca"&gt;&lt;span&gt;LinkedIn&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Kevin&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href= "https://www.facebook.com/groups/maximizingecommerce"&gt;&lt;span style= "font-weight: 400;"&gt;Facebook Group&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.instagram.com/maximizingecommerce/"&gt;&lt;span style= "font-weight: 400;"&gt;Instagram&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/"&gt;&lt;span&gt;LinkedIn&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt;</description>

Do you have the right price for your product?  It can have a huge effect on your profitability and how many units you sell.  Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support...

Optimal Pricing Strategies with Ali Babul, Ep. #158

One of the most overlooked ways to grow your sales in any business is to sell more of your existing products.  The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue. If you are wondering how, I am excited to bring on John Roman who has a successful subscription box business, and he will share what he has learned in building a community of raving fan customers.   Connect with John <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://onlinequeso.com/">Online Queso</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/john-roman/">LinkedIn</a></li> </ul>   Connect with Kevin <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.facebook.com/groups/maximizingecommerce">Facebook Group</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.instagram.com/maximizingecommerce/">Instagram</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/"> LinkedIn</a></li> </ul>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;One of the most overlooked ways to grow your sales in any business is to sell more of your existing products.  The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;If you are wondering how, I am excited to bring on John Roman who has a successful subscription box business, and he will share what he has learned in building a community of raving fan customers.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with John&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://onlinequeso.com/"&gt;&lt;span style="font-weight: 400;"&gt;Online Queso&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.linkedin.com/in/john-roman/"&gt;&lt;span style= "font-weight: 400;"&gt;LinkedIn&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Kevin&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.facebook.com/groups/maximizingecommerce"&gt;&lt;span style= "font-weight: 400;"&gt;Facebook Group&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.instagram.com/maximizingecommerce/"&gt;&lt;span style= "font-weight: 400;"&gt;Instagram&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/"&gt;&lt;span style="font-weight: 400;"&gt; LinkedIn&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

One of the most overlooked ways to grow your sales in any business is to sell more of your existing products.  The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue. If you are wondering how, I...

Recurring Revenue in Ecommerce with John Roman, Ep. #157

In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn.  Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products online. They developed an amazing 7-figure brand with a strong international presence, and in the past year, they have decided to diversify their revenue by reselling products they purchase wholesale. If you are looking at adding more revenue streams to your business, you won’t want to miss this episode with two very successful entrepreneurs. Connect with Kevin <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.facebook.com/groups/maximizingecommerce">Facebook Group</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.instagram.com/maximizingecommerce/">Instagram</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/"> LinkedIn</a></li> </ul>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn.  Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products online.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;They developed an amazing 7-figure brand with a strong international presence, and in the past year, they have decided to diversify their revenue by reselling products they purchase wholesale.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;If you are looking at adding more revenue streams to your business, you won’t want to miss this episode with two very successful entrepreneurs.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Kevin&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.facebook.com/groups/maximizingecommerce"&gt;&lt;span style= "font-weight: 400;"&gt;Facebook Group&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.instagram.com/maximizingecommerce/"&gt;&lt;span style= "font-weight: 400;"&gt;Instagram&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;a href= "https://www.linkedin.com/in/kevin-sanderson-a868b959/"&gt;&lt;span style="font-weight: 400;"&gt; LinkedIn&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn.  Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products...

Scaling with Wholesale AND Own Brand on Amazon with Shawn and Lovely Padgett, Ep. #156

Are you building an ecommerce business?  Each Thursday, Kevin Sanderson shares what he has learned going from a full-time corporate job to being an independent, full-time ecommerce entrepreneur.  Follow along as Kevin shares what he has learned selling on Amazon in ten different countries and brings on subject matter experts to help you build an ecommerce business that you can be proud of.

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