Build to Enough

Busy seasons can feel like proof that everything is working—revenue is up, new clients are rolling in, and the momentum feels unstoppable. But without intention, those same highs can lead to overspending, rushed decisions, and burnout. Keila shares how to use times of abundance to strengthen your business: building cash reserves, hiring strategically, maintaining consistent marketing, and protecting your team’s capacity. It’s a reminder that sustainable success isn’t just about surviving the slow seasons—it’s about being smart when things are good, too.(00:00) - Introduction and Recap (01:03) - Navigating Busy Periods (02:50) - Building Financial Reserves (03:37) - Smart Team Management (05:01) - Securing Access to Capital (05:40) - Consistent Marketing Strategies (06:58) - Staying on Top of Financials (07:45) - Avoiding Overextension (08:47) - Reflecting on Personal Experiences (10:32) - Client Strategies for Stability Connect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coTwitter - x.com/littlefishcpaMore About Little Fish AccountingLearn more about Little Fish’s suite of services at www.littlefishaccounting.com.Follow Little Fish Accounting at instagram.com/littlefishaccounting

Not every season is for pushing. In this episode, I’m talking about why the slower pace of summer isn’t a sign that we’re falling behind—it’s actually a key part of growing our firms with intention. These quieter months give us rare breathing room to reassess, reset, and realign.I’m sharing how we treat summer at Little Fish Accounting like a business strategy retreat. We use this time to dig into what tax season taught us, refine our internal systems, and support our clients in doing the same. When we use slow periods intentionally, they become less about pausing and more about positioning our firms for what’s next.(00:00) - Introduction to Seasonal Slowdowns (01:00) - Embracing the Summer Slowdown (01:49) - Reflecting and Resetting Your Business (02:34) - Mid-Year Review and Budget Assessment (03:46) - Evaluating Internal Processes (05:03) - Strategic Planning and Service Offerings (05:43) - Little Fish's Approach to Slow Seasons (07:57) - Taking Breaks and Personal Time (08:53) - Guiding Clients Through Midyear Reviews (10:09) - Conclusion: Making the Most of Slow Seasons Connect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coTwitter - x.com/littlefishcpaMore About Little Fish AccountingLearn more about Little Fish’s suite of services at www.littlefishaccounting.com.Follow Little Fish Accounting at instagram.com/littlefishaccounting

In a business world obsessed with bigger, faster, and more—what if growth didn’t have to mean higher costs?In this episode of Build to Enough, Keila breaks down how small business owners can scale intentionally without taking on unnecessary overhead. From avoiding the most common scaling traps to using automation and smart pricing, this episode is packed with practical, actionable advice that will help you grow smarter—not just bigger.(00:00) - Introduction to Sustainable Scaling (01:37) - Common Scaling Traps to Avoid (03:51) - Lean Growth Strategies (05:27) - Optimizing Pricing and Services (07:16) - Outsourcing vs. Hiring (09:42) - Investing in Growth (13:10) - Recap and Final Thoughts Connect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coTwitter - x.com/littlefishcpaMore About Little Fish AccountingLearn more about Little Fish’s suite of services at www.littlefishaccounting.com.Follow Little Fish Accounting at instagram.com/littlefishaccounting

Too many entrepreneurs mistake chaos for a growth signal, when really, it’s a sign to pause and reassess. In this episode, we’re breaking down how to tell if hiring or expanding your services is the right move—or just a reaction to overwhelm.(00:00) - Introduction and Recap (00:59) - The Myth of Being Busy (01:59) - Identifying the Need to Expand (02:18) - Capacity Limits and Missed Opportunities (05:07) - Avoiding Expansion Traps (07:39) - Intentional and Sustainable Growth (10:09) - Key Takeaways for Strategic Growth (12:04) - Conclusion Connect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coTwitter - x.com/littlefishcpaMore About Little Fish AccountingLearn more about Little Fish’s suite of services at www.littlefishaccounting.com.Follow Little Fish Accounting at instagram.com/littlefishaccounting

Growth sounds exciting—until cash flow issues, surprise expenses, and bad pricing decisions throw everything off track. In this episode, we’re getting real about what it actually takes to scale sustainably. I’m breaking down four key financial metrics that can make or break your growth, plus how to use them to make smart, strategic moves (instead of just hoping for the best).(00:00) - Introduction to Scaling Smart (01:31) - Understanding Your Financial Standpoint (01:40) - Revenue: Identifying Profitable Services (04:49) - Pricing for Profitability (06:16) - Ensuring Reliable Cash Flow (07:29) - Using Financial Metrics for Strategic Decisions (09:16) - Building a Strong Financial Foundation (10:52) - Conclusion and Next Steps Connect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coTwitter - x.com/littlefishcpaMore About Little Fish AccountingLearn more about Little Fish’s suite of services at www.littlefishaccounting.com.Follow Little Fish Accounting at instagram.com/littlefishaccounting