Destination Marketing Podcast

Kentucky is famous for its bourbon and on today's episode, Adam sits down with Mike Mangeot at the Kentucky Travel Industry Annual Conference to discuss how Kentucky is using bourbon tourism to grow its international market. As the Commissioner of the Kentucky Department of Tourism, Mike touches on the continued growth he's seen in Kentucky tourism and his upcoming initiatives. Later in the episode, Adam and Mike provide great insights into experimenting with marketing tactics and turning potential failures into positives. "Yeah, we are more than bourbon. We're a lot more than bourbon. But bourbon is going to get them here. And bourbon is going to create the buzz. It's Marketing 101, what's your unique selling proposition? What sets you apart from everybody? And again, it's part of the reason, as we talked about on the international front, why we're leading with bourbon." - Mike Mangeot Kentucky Department of Tourism If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Today's episode of The Destination Marketing Podcast continues our yearly tradition of setting resolutions for the New Year. From ditching the reliance on paid media to preparing for the Department of Government Efficiency and more, these are crucial insights that destination marketers need to know heading into 2025. Aside from the resolutions themselves, one of the biggest reveals of the episode is that Relic will be rebranding to Brand Revolt and shifting its focus even more towards using content pillars to build communities around brands. "We really believe that the best strategy to build a future for the destination and to ensure the security of the future of the destination is to build a community around your brand and paid media centric strategies just don't do that." - Adam Stoker If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

The Destination Marketing Podcast is off for Christmas Eve, so instead of a new episode, we have a special holiday message from Adam! The Destination Marketing Podcast will return on Wednesday, January 1st with its 2025 New Year’s Resolutions episode and then go back to its regular Tuesday release schedule starting Tuesday, January 7th. If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Today's episode of The Destination Marketing Podcast has Adam sit down with Julie Kirkpatrick, the President and CEO of meetNKY, the host DMO of the Kentucky Travel Industry Annual Conference. They discuss the interesting dynamic of Julie's DMO in Covington, Kentucky bordering Cincinnati, Ohio and how she's been able to work together with her counterparts at Visit Cincy. Julie underscores the importance of collaboration over competition when working with DMOs in close proximity to each other and the common goals that her organization shares with Visit Cincy. "When we're going out and layering that media campaign, when we're buying programmatic, when we're buying search, when we're doing social, it's all geared towards one platform and it's one call to action and that's Visit Cincy. So you hit visitcincy.com and you're going to see the conjoined story of this region." - Julie Kirkpatrick meetNKY If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

On today's episode of The Destination Marketing Podcast, Adam is still on-location at the Kentucky Travel Industry Annual Conference. Joy Brown, the executive director of Morehead-Rowan County Tourism in Kentucky, joins the show to discuss Morehead's appeal as a destination and a few ongoing tourism and economic development initiatives in the destination. She highlights how Morehead utilized its location within the Daniel Boone National Forest to drive economic development in their destination. Later in the episode, Joy also touches on a campaign that they're trying with a local airport and how they've been using an AI Tool to collect data points from the campaign. "We had to educate our local community and market that you might see somebody that might be a little scruffy when they come off the trail, but they have all their vacation money in their backpack and they're ready to spend it in our town." - Joy Brown Morehead-Rowan County Tourism If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].