What is the new beauty visual? How can content be optimized for different channels? What are the considerations for evergreen content production? What is Sensorial Storytelling? How should a producer charge for high-performing content?💄🎙️💭 Join your host, Ilina Luthra, as she sits down with Jaiden Wood, the brain behind WoCo Studios, a high-end video production company specializing in premium short-form content for Beauty's leading brands like Maybelline, Kiehl's, La Roche Posay, Olaplex, Beekman 1802 and more. Jaiden is known for his unique specialization in Sensorial Storytelling, a form of immersive content that combines ASMR sound with precision visuals of texture to create deeply engaging and emotional experiences. Tune in to hear about his journey through the dynamic and fast-paced world of video production, and learn the delicate balance of drawing inspiration without losing your distinct voice. On our radar is the meaning of Sensorial Storytelling, a unique approach that Jaiden has developed to create highly engaging and immersive video content, particularly for beauty and skincare products. Follow Roster Radio: The Beauty Discourse as we continue to share advice and actionable insights from beauty and wellness industry experts from all over the world.