The Ty Brady Way
The Ty Brady Way

The Ty Brady Way

thetybradyway

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Episodes

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Learn Ty Brady’s tried and true formula for success in sales and in life each week on his new podcast.

Recent Episodes

Rodeo, Business & Mentorship: How Ryan Dalley Built His Success
JAN 9, 2026
Rodeo, Business & Mentorship: How Ryan Dalley Built His Success
On this episode of The Ty Brady Way, Ty is joined by Ryan Dalley as he shares his journey from playing baseball and taking up bull riding on a dare, to eventually transitioning into the electrical trade. Ryan explains how, after a serious rodeo injury, he shifted focus, starting his own electrical company specializing in federal jobs. Despite challenges in growing the business, Ryan’s persistence paid off, and now he’s considering an exit strategy to pursue new passions like Medicare. Both Ryan and Ty Brady reflect on the importance of coaching youth sports, highlighting the rewarding experience of watching kids develop both skills and character. They discuss the patience required to teach different types of learners and how coaching goes beyond the game, shaping future leaders. Ty and Ryan reflect on how the bond between coaches and players often feels like family due to the significant time and effort invested. Throughout the conversation, Ryan emphasizes the value of community, whether it’s the tight-knit rodeo world or the supportive environment of team sports. He also shares the realities of entrepreneurship, balancing freedom and responsibility while planning for the next chapter in life. The episode beautifully blends stories of grit, growth, and the impact of mentorship.   As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram @thetybradyway https://www.instagram.com/thetybradyway/
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21 MIN
The Hidden Reason Your Business Is Draining You and How to Fix It Before You Burn Out with Alexander Concepcion
JAN 2, 2026
The Hidden Reason Your Business Is Draining You and How to Fix It Before You Burn Out with Alexander Concepcion
On this episode of The Ty Brady Way, Ty sits down with Alexander Concepcion, an Austin-based entrepreneur who turned a side gig into an eight-year business success story. Alexander opens up about his unconventional path from finance and economics degrees to finding his calling in apartment locating, a niche in real estate that most people have never heard of but that's given him the freedom to live life on his own terms. Alexander shares the raw truth about his early struggles, from getting rejected at every corporate interview to asking his dad for rent money at 27 years old with two college degrees. You'll hear how he went from broke and desperate to making $10,000 a month within nine months, all while building the systems and processes that would eventually let him go independent. He talks about the turning point when he realized he was paying 40% of his income to an agency when he'd already figured out how to generate 80% of his own leads. The conversation dives deep into what Alexander calls "return on energy," his framework for building a business that doesn't burn you out. He explains how he survived and thrived during COVID while watching other businesses crash around him, the twin realizations that some of his success was luck and some was preparation, and why he believes businesses don't fail, they're just abandoned when we stop putting energy into them. Ty and Alexander explore the practical side of entrepreneurship, from using Craigslist ads and virtual assistants to scale marketing efforts to the seasonal cycles of the rental market where summer heats up and winter cools down. Alexander breaks down his income range from zero-dollar months to $40,000-$50,000 months and explains why he focuses on high return on energy rather than just chasing bigger numbers. You'll also hear about Alexander's book Survival First, which came out of four years of asking himself why his business thrived when so many others didn't. His message is clear: we don't control the external world, but we control how we adapt to it, and the most important resource in business isn't money or time, it's our own human energy. If you're an entrepreneur feeling burnt out or wondering how to build something sustainable, this episode is for you. Connect with Alexander: Book: Survival First - Available on Amazon in paperback, hardcover, and Audible (narrated by Alexander himself) Website: survivalfirstbook.com Instagram: @alexander_themagnificent   As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram @thetybradyway
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27 MIN
The Spiritual Reason California Is Falling Apart (And Why Politics Isn’t the Real Issue)
DEC 26, 2025
The Spiritual Reason California Is Falling Apart (And Why Politics Isn’t the Real Issue)
On this episode, Ty sits down with Pastor Ché, a Korean immigrant and 46-year veteran pastor running for California Governor. Pastor Ché shares the moment God called him to run on April 28th, his immediate response of "God, please not this, it is impossible," and the miraculous White House invitation that came just five hours after he asked for confirmation. You'll hear his incredible story, from growing up as the son of a North Korean pastor imprisoned under communism to his own battle with drug addiction at 17. He shares the supernatural moment at a Deep Purple concert in 1973 when he encountered Jesus, walked out before the main act, and was instantly delivered from addiction. That was 52 years ago. Pastor Ché breaks down California's crisis points: Proposition 1 codifying abortion through the ninth month, transgender sanctuary state policies, teen suicide now the number one killer of youth ages 10 to 18, $5 billion spent on homelessness with $2.5 billion unaccounted for, the bullet train to nowhere that's burned through nearly $100 billion with not one foot of track laid, and defunded police departments. He lays out his vision for common-sense solutions: DOGE-style audits of every department, fully funding law enforcement, balanced environmental policies, and calling for a statewide day of prayer and fasting on day one. He's the only person of color running in a state where over 50% are people of color, has zero political background but 46 years of proven integrity, and brings a spiritual dimension focused on revival. Ty and Pastor Ché find common ground in running for office after receiving divine impressions and believing voters need to look beyond party affiliation to character and values. Pastor Ché's message is clear: California's problems are fundamentally spiritual, and it's going to take more than policy changes to bring restoration. Visit che4ca.com to support his campaign. Anyone in all 50 states can contribute. Most importantly, he asks for your prayers for California.   As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram @thetybradyway
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37 MIN
What the Holidays Are Really About: Family Traditions, Faith & Service with Ty Brady
DEC 19, 2025
What the Holidays Are Really About: Family Traditions, Faith & Service with Ty Brady
On this episode of The Ty Brady Way, Ty gets personal and shares the holiday traditions that have shaped his life, from growing up in a house with eight sisters and two brothers to the customs he's now passing down to his own kids. Ty takes you through the Sunday dinners around a crowded table where someone always spilled their drink, his mom's legendary homemade spare ribs with that perfect barbecue sauce, and the simple but meaningful gift exchanges where each kid would draw a name and shop for a sibling with whatever budget they had. Ty opens up about how his mom made sure every Christmas had the essentials under the tree, a toy, clothes, and a family game, even in the lean years when money was tight. He talks about carrying on those traditions today, from smoking racks of ribs on Thanksgiving and Christmas to the chaos of Christmas Eve jammies and progressive dinners with his siblings. You'll hear about the moments that matter most, reading the Christmas story with his dad, singing Joy to the World as a family, and watching Unaccompanied Minors every year because his late mom was an extra in it. Ty also shares the ways his family gives back during the holidays, from Thanksgiving Day Heroes delivering meals to families in need to Wreaths Across America honoring veterans to playing Sub for Santa for families who are struggling. His message is simple but powerful: take care of your own first, but find ways to serve others, whether it's your time, your money, or just showing up. If you're looking for a reminder of what the holidays are really about, this episode is it. As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram @thetybradyway
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13 MIN
Why Your “Hard Work” Isn’t Producing Sales — and the One Fix You’re Avoiding
DEC 12, 2025
Why Your “Hard Work” Isn’t Producing Sales — and the One Fix You’re Avoiding
  On this episode of The Ty Brady Way, Ty breaks down the three phases that separate average salespeople from top producers: mastering your presentation, closing the deal, and handling objections. Building on the foundation of dialing and setting appointments, Ty takes you through what happens next.   Ty opens up about a turning point with his mentor who told him, "Ty, I know you can go and sell, but your process is not duplicatable." That feedback led to the creation of a simple 12-15 minute flip chart presentation that explains Medicare in a way that builds trust and credibility. You'll hear the story of knocking on a mayor's door, being challenged to prove himself in just 15 minutes, and how that one presentation led to nine deals and referrals to every city council member in that small town.   The episode breaks down why facts don't sell but stories do. Ty explains how to master the presentation, make it your own, and learn the lingo so you can answer questions with confidence. He shares real examples of bad sales pitches he receives daily and contrasts them with the right approach: asking questions to find the prospect's "heartburn" before jumping into a pitch.   Ty gets tactical about the close, emphasizing that if you've done your job in the presentation and asked the right questions, closing should be easy. He breaks down what makes a true prospect: someone who's willing to listen, has a need, and has the ability to pay. And if affordability becomes an issue? That's on you to create enough value. Ty uses the example of people who insure their cell phones but claim they can't afford a cancer plan. It's about creating value, not price.   The episode wraps with Ty's message: know your numbers, track your numbers, master the presentation before you try to reinvent it, and always identify a true prospect by asking questions. Whether you're in insurance, door-to-door sales, or any other industry, these principles apply.   As always, we would like to hear from you!   Email us at [email protected]   Or DM us on Instagram @thetybradyway
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20 MIN