<p>If your business is doing $2M–$10M and you feel like you&#39;re working harder than you did at $500K to make less of a difference — this episode is for you.The problem isn&#39;t your mindset. It isn&#39;t your team. It isn&#39;t that you need another planner, another coach, or another late night. The problem is you&#39;re running the wrong engine.In this episode, I introduce the Founding Self / Plateau Self / Scaled Self framework — and why most founders get stuck operating a multi-million dollar business with the same operating system they built it with. The instincts that got you here? They&#39;re the exact thing keeping you here.You&#39;ll learn:→ What the Founding Self, Plateau Self, and Scaled Self actually look like — and how to tell which one you&#39;re running right now→ The three diagnostic questions that reveal which engine is driving your business (and what to do with your answers)→ Why margin quietly compresses 2–4 points a year when the wrong engine is running→ Why the founder herself becomes the cap on growth — and it has nothing to do with how hard you work→ The real reason your business stops being interesting to you (hint: it&#39;s not burnout)This isn&#39;t about trying harder. It&#39;s about recognizing that the ceiling you&#39;re hitting isn&#39;t a revenue problem — it&#39;s an operating system problem. And the transition from Founding Self to Scaled Self isn&#39;t a personality change. It&#39;s a job change.</p>