<p>The world is increasingly software-driven. But we all know how often technology that is meant to make our lives better is clumsy, unforgiving and unfriendly. Hampton Catlin is a leading startup CTO, who believes software needs to be built around the needs and personalities of people, not the other way round.</p>
<p>Today in Startup Stories with Adam Callow you’ll hear how Hampton makes sure that product developers care – really care – about making customers happy. </p>
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<p>Thanks for listening to this Startup Story. We aim to bring you first-hand stories every week, and you can help us out by rating the show on your podcast provider, or head to NBS.FM where you can sign up for sneak previews and more. If you have an idea for a guest for Adam with a startup story to tell, please email your suggestion to <a href="mailto:[email protected]">[email protected]</a> </p>
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