A Better HR Business
A Better HR Business

A Better HR Business

getmorehrclients

Overview
Episodes

Details

HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.

Recent Episodes

Episode 273 - Use The 'Bend & Snap Method' To Win New Clients
FEB 10, 2025
Episode 273 - Use The 'Bend & Snap Method' To Win New Clients
Finding it difficult to sell your HR consulting services and win new clients for your HR-related business? Try the Bend & Snap Method - a ridiculous name but a good strategy. In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying to explain this marketing concept to a client and the name just clicked.        While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Growth Hub. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
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4 MIN
Episode 272 - Growing An HR Consulting Business - with Alice Ferretti from HumansR
FEB 3, 2025
Episode 272 - Growing An HR Consulting Business - with Alice Ferretti from HumansR
Ben recently had an excellent conversation with Alice Ferretti, Founder of HumansR, an HR consultancy based in Washington, D.C., about the crucial role of establishing effective HR processes to foster employee satisfaction. We also discussed how consulting expertise can help businesses navigate complex people-related challenges. Alice explained the growing importance of understanding the evolving expectations of the workforce, including flexibility and inclusivity, and shared insights on how businesses can stay ahead of these trends. In a wide-ranging discussion, Alice and Ben talked about: ✅ How HumansR assists small businesses with specific HR functions. ✅ Common HR challenges faced by small businesses. ✅ Strategies for attracting and retaining talent, especially in competitive labor markets. ✅ The benefits of choosing an HR consulting firm over managing HR internally. ✅ HumansR’s plans for business growth. ✅ How the increasing demand for flexibility and inclusivity is reshaping HR practices. ✅ And much more. Website: www.humansr.com LinkedIn: www.linkedin.com/in/ferrettialice For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Planner - On-Demand Masterclass & Workbook Start Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
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16 MIN
Episode 271 - High-Level Sales Prospecting - with Doug C Brown
JAN 29, 2025
Episode 271 - High-Level Sales Prospecting - with Doug C Brown
Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results. Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage. In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many businesses, with only 9% of his clients having truly defined objectives. In a wide-ranging discussion, Doug and I talked about: ✅ Understanding your audience’s habits to craft effective prospecting strategies.✅ Using metrics like churn and refund rates to set realistic sales goals.✅ The impact of consistent, tailored outreach efforts.✅ Building genuine connections through simple actions like phone calls.✅ Adapting to market shifts, including remote work trends.✅ And much more. Website: www.ceosalesstrategies.com LinkedIn: www.linkedin.com/in/dougbrown123 For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business Planner - On-Demand Masterclass & Workbook Start Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
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25 MIN
Episode 270 - Your HR Business Not Going Well? Try The Sales Manager Method
JAN 10, 2025
Episode 270 - Your HR Business Not Going Well? Try The Sales Manager Method
Not getting enough sales leads, meetings, and new clients for your HR-related business? Try the Sales Manager Method.     While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Growth Hub In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.     For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
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8 MIN
Episode 269 - [Ben solo] Another Client Win: Consultant Secures $1400+ Daily Rate Contract BEFORE Launching Their HR Consulting Business
DEC 23, 2024
Episode 269 - [Ben solo] Another Client Win: Consultant Secures $1400+ Daily Rate Contract BEFORE Launching Their HR Consulting Business
Another client win to share today on the A Better HR Business podcast: a client has secured a daily rate of over $1400 for an extended duration before even leaving their old job. In this episode, Ben discusses the win, how it happened, and what you can learn from it in your HR-related business - get inspired by this person knowing their worth, and taking action!     While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Growth Hub In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.     For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
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7 MIN