A Better HR Business

In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outreach, he shares ways to create deeper, more engaging experiences that warm prospects up before the sales call. You’ll hear practical examples such as workshops, roundtables, bootcamps, partner webinars, mini-courses, customer panels, and case study sessions. Ben also explains why these approaches can lead to more sales conversations, easier demos, and higher conversion rates. If your pipeline feels slow, or sales calls feel like too much hard work, this episode offers a smarter way to build trust before the meeting even starts. While you're here... Remember to grab your free ticket for the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026Online eventFree tickets available: https://summit.getmorehrclients.com  The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their businesses grow. This is not theory or generic advice. Each session focuses on the actual growth decisions leaders made while building traction in their business. You will hear the context they were in, the options they considered, what they chose to do, what worked, and what they would do differently next time. Why attend If you run an HR or people-focused business and want growth to feel more predictable in 2026, this summit is designed for you. Across the day, speakers will share practical insights such as: 💡 What a successful consultancy founder is doing now to prepare her national firm for a future sale 💡 How HR tech and consulting firms win large corporate and enterprise deals 💡 The marketing mix used by successful early-stage HR software companies 💡 Hard-won lessons on scaling, systems, and leadership from experienced founders 💡 How to price HR consulting services so they fuel growth rather than cap it 💡 What to think about before merging with or acquiring another HR-related business 💡 How one consultant won her first client before she had even officially launched 💡 Marketing lessons from growing HR tech companies in recruitment, benefits, L&D and more The goal is simple: practical insight you can actually use. Who this summit is for This event is for people who sell expertise or software, not internal HR teams. You will get the most value if you are: 💡 A growing services firm selling HR, recruitment, L&D or people expertise 💡 A founder or marketing lead at an early-stage HR or workforce technology company 💡 Part of a small marketing team deciding where to focus next 💡 A solo consultant or small consultancy owner If you want growth but do not want to spend the next six months pursuing the wrong strategy, this event will help you get clearer on your next move. Tuesday, 28 April 2026Online eventFree tickets available: https://summit.getmorehrclients.com 

Most job platforms say they help you “get more applicants.” What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Jooble, shares his take on growing internationally, using data smartly, and building strong partnerships - lessons that are very useful for anyone in HR tech or looking to expand their business. Jooble is a global job search aggregator operating in 60+ countries, connecting millions of job seekers with opportunities every day. What really caught my attention, beyond the scale, was how they think about growth, data, and partnerships. Instead of just driving traffic, they focus on what actually matters: 💡 why candidates aren’t applying💡 how job visibility varies by market💡 what employers need to change to attract the right people💡 how user behavior shifts across devices and regions Two things really stood out for me: They don’t treat data as reporting - they use it as a diagnosis.It’s not “you need more clicks.” It’s “here’s why this role isn’t converting.” They’ve built flexibility into their model. Different markets, different clients, different needs—no one-size-fits-all approach. Yevhen shared a great example: Instead of pushing more traffic to a struggling job post, their data might reveal the real issue: poor job positioning, unclear salary, or a mismatch with local demand. That’s the difference between volume and insight. Now, the growth side (because everyone asks): 💡 Build strong partnerships (aggregators, job boards, agencies)💡 Focus on business development, not just inbound💡 Be present where your industry is (events, associations like TA Tech)💡 Treat SEO as infrastructure—capture demand across every role and location💡 Adapt to new search behavior (yes, including AI tools like ChatGPT) And one big takeaway for HR tech founders: Credibility beats visibility. HR buyers don’t respond to noise—they respond to trust, relevance, and education. If you’re building in HR tech, recruiting, or marketplaces, this one’s worth your time. Website: www.jooble.org LinkedIn: www.linkedin.com/in/yevhen-onatsko-17150784 Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Announcing the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026Online eventFree tickets available: https://summit.getmorehrclients.com  The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their businesses grow. This is not theory or generic advice. Each session focuses on the actual growth decisions leaders made while building traction in their business. You will hear the context they were in, the options they considered, what they chose to do, what worked, and what they would do differently next time. Why attend If you run an HR or people-focused business and want growth to feel more predictable in 2026, this summit is designed for you. Across the day, speakers will share practical insights such as: 💡 What a successful consultancy founder is doing now to prepare her national firm for a future sale 💡 How HR tech and consulting firms win large corporate and enterprise deals 💡 The marketing mix used by successful early-stage HR software companies 💡 Hard-won lessons on scaling, systems, and leadership from experienced founders 💡 How to price HR consulting services so they fuel growth rather than cap it 💡 What to think about before merging with or acquiring another HR-related business 💡 How one consultant won her first client before she had even officially launched 💡 Marketing lessons from growing HR tech companies in recruitment, benefits, L&D and more The goal is simple: practical insight you can actually use. Who this summit is for This event is for people who sell expertise or software, not internal HR teams. You will get the most value if you are: 💡 A growing services firm selling HR, recruitment, L&D or people expertise 💡 A founder or marketing lead at an early-stage HR or workforce technology company 💡 Part of a small marketing team deciding where to focus next 💡 A solo consultant or small consultancy owner If you want growth but do not want to spend the next six months pursuing the wrong strategy, this event will help you get clearer on your next move. What this summit is really about Every session is structured around real growth decisions, including: 💡 The situation the company was facing 💡 The options they considered 💡 What they chose and why 💡 What changed as a result 💡 What stalled or failed 💡 What they would avoid if starting again You will hear about things like: 💡 How demand was actually generated and when visibility backfired 💡 Pricing and packaging changes that made selling easier or harder 💡 Marketing channels that looked promising but quietly failed 💡 The growth decisions founders would make differently today This is real-world growth experience, not theory. Event format The summit includes: 💡 Experience-led sessions from founders and operators 💡 Two focused tracks: consultancies and technology companies 💡 Optional on-demand access 💡 Practical tools available through the Implementation Pass Featured speakers Speakers include founders and operators from across the HR consulting and HR technology ecosystem, including leaders from: NonprofitHRClearwater HR ConsultingThread HCMHiringBranchAllVoicesHumansRCareer Money LifeHubertShrlockPartners+FutureSolveVolman HR StrategyComptKI ConsultingSkillCycleEdLogicsHRTech AdvisorTimeForge Laborand more. Join us! If you run a people-focused consultancy or HR tech company and want clearer insight into how businesses like yours actually grow, this summit will give you ideas you can apply immediately. Join us online on Tuesday, 28 April 2026. Register now for your free ticket: https://summit.getmorehrclients.com  

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Val Esway, founder of Work with Val, talk about the challenges of hiring, compliance, and employee management for small and growing businesses across the US and Canada. Val Esway partners with founders and leadership teams to build the recruiting and HR foundations necessary for sustainable growth. With a background spanning early-stage startups, e-commerce brands, and agencies, she has served as a People & Talent Manager, Director of Operations, and Chief of Staff. This unique trajectory allows her to bridge the gap between human-centric HR and the gritty operational realities founders face daily. Val has completed over 150 projects focused on hiring strategy, HR infrastructure, and people operations. She specializes in helping scaling businesses move away from "firefighting" toward practical, hands-on systems that support first hires and beyond. Val brings a grounded, collaborative approach to every engagement, ensuring leaders can make confident people decisions as their teams evolve. Val loves sharing her expertise via talks and training sessions. Popular topics include compliance basics, choosing the right HR tools, and navigating the complexities of pay structures (e.g., W-2 vs. 1099). She’s happy to tailor discussions to what founders and business owners need most. You’ll hear practical strategies for client acquisition, running a workplace consulting business, and packaging consulting offers. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: How to get more clients as a consultant through referrals and personalized service Insights into running a workplace consulting business for smaller and younger companies, including compliance, recruitment, and team development Val Esway’s journey, including lessons from cleaning up compliance issues, helping founders make their first hires, and developing high-touch HR solutions Episode highlights: Val Esway’s background and the types of clients Work with Val serves (00:47) Common HR challenges faced by small and young businesses, especially those without dedicated HR staff (01:12) Navigating performance management and terminations thoughtfully and compliantly (02:42) The impact of terminations on the wider team and why respect matters (03:25) Recruitment support: Helping founders clarify what role they truly need and managing the hiring process end-to-end (05:11) Special considerations for e-commerce founders transitioning from agency relationships to hiring in-house staff (08:01) Popular training topics for business owners, including compliance basics and choosing HR systems (10:01) Common mistakes in hiring, pay structure, and contractor versus employee classification (12:09) Why many growing businesses rely on referrals and the value of a personalized, high-touch consultancy (16:03) Resources & Links Mentioned: Work with Val website: www.valesway.com Val's LinkedIn: www.linkedin.com/in/valesway Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients websit

When companies use realistic job simulations, they can finally see beyond CVs and surface true talent, regardless of background. Removing bias from recruitment isn’t theoretical; it’s achievable. Grounding hiring decisions in real-world, data-driven simulations gives every candidate a fair shot and helps teams identify who will actually succeed in the role. Smart hiring isn’t about who interviews best. It’s about who performs best. Stephane Rivard, CEO and co-founder of HiringBranch, a Montreal-based company using AI and job simulations to transform high-volume recruitment, shares the evolution of Hiring Branch, why traditional interviews fall short, and how data-driven, skill-based hiring can result in fairer, and more consistent outcomes. Other topics we covered in our conversation: Evolution from language and soft-skills training to data-driven, skills-based assessments. Why success in customer-facing roles goes beyond empathy to skills like rapport, grit, and critical thinking. The difficulty of replacing traditional interviews and reducing bias in hiring. How HiringBranch adapts its platform across industries using deep, role-specific data. Go-to-market insights: experimentation, conferences, networking, and customer outcomes. Advice for HR tech firms on partnerships, focus, and differentiation. And much more! If you’re interested in fair and effective hiring practices, data-driven HR, or the future of skills assessment, this conversation offers a grounded, experience-based look at what works and what’s changing in the world of recruitment. Website: www.hiringbranch.com LinkedIn: www.linkedin.com/in/stephane-rivard-entrepreneur Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.