A Better HR Business

Whether you run an HR software company or an HR consultancy, one thing is always true: big annual revenue targets only work when you turn them into simple weekly actions that actually bring in demos, sales calls, consulting calls, and new clients. In Episode 299 of the A Better HR Business podcast, Ben outlines a clearer, calmer way to think about sales planning for the year ahead. The ideas apply equally to software founders and consulting firms. (Full show notes and resources list here: https://getmorehrclients.com/blog/a-clear-sales-plan-for-hr-tech-and-hr-consultancies/). Here is a taste of what is covered... Start with one numberThere is one surprisingly simple number that reveals exactly how many demos or consulting calls you need each week. Most HR businesses never calculate it. Once you do, planning becomes far easier. Work backwards from the goalInstead of trying to be everywhere, there is a cleaner way to map your activity. Ben explains how to reverse-engineer your pipeline so your marketing and sales efforts work together rather than in bursts. Get really good at two or three growth activitiesMore channels do not always mean more clients. Ben shares why most HR tech firms and HR consultancies see better results when they master a couple of activities deeply while using the others to support the core engine. Add small moments of wow to your client experienceA few thoughtful improvements in onboarding or delivery can increase conversions, retention, and referrals. Ben recommends a book that will reshape how you think about client experience. Lead nurturing is the silent deal-makerYou may have heard the old idea of seven touchpoints. Ben explains why that is outdated and why B2B HR often requires many more interactions before someone is ready to talk. He also covers why so many deals are lost long before the sales call or demo. How HR Growth Engine fits into the pictureIf you struggle to follow up consistently, keep leads warm, or manage all your touchpoints across different platforms, Ben gives a short overview of how HR Growth Engine helps HR firms stay in front of their audience with less manual effort. Stories from inside the HR industrySome firms grew with low-cost ads. Others filled webinars with ideal prospects. Others grew simply by improving their follow-up. Ben shares the common thread behind all these wins. Listen nowIf you want a straightforward, practical approach to planning your HR business growth for the year, this episode will help you simplify the process. Listen to Episode 299 of A Better HR Business. If you want help building a simple, consistent growth system for your HR business or want to explore HR Growth Engine, visit Get More HR Clients or go straight to www.getmorehrclients.com/hr-growth-engine. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency Get the powerful marketing platform -HR Growth Engine™. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Struggling with low profitability? Here’s the truth most business owners don’t want to hear: it’s rarely about selling more. It’s about tightening operations, focusing on the right clients, and removing the stress that drains your team and your bottom line. Not every customer is a good fit - and that’s okay. When you intentionally serve your most profitable and appreciative clients, your culture shifts from burnout and resentment to excellence and energy. Choose wisely whom you serve. In my latest episode of A Better HR Business, I sit down with Ben Hansen, CEO and Founder of Profit Doctor, to talk about how HR-related companies - and the entrepreneurs leading them - can double their profitability, regain control, and build the kind of business they originally dreamed of running. Ben knows the journey firsthand. He built an 8-figure consulting firm with 100 team members in just eight years, earning a spot on the Inc. Magazine fastest-growing companies list five years in a row. Today, he helps companies in the $5–50M range build healthier, stronger businesses. In this episode, Ben talks about: Why Not Every Client Is Worth Keeping: Some clients drain more than they contribute. Identifying and exiting these “profit killers” frees up resources for higher-value relationships. Growth ≠ Profitability: More sales don’t automatically mean more profit. Sometimes the biggest gains come from tightening processes and prioritizing profitability - even for just a few focused months. Listen to Your Frontline Teams: Your staff often knows which clients, products, or workflows are hurting the business. When you involve them, you gain insights and boost engagement. If you’re ready to reclaim the dream of entrepreneurship, it’s time to optimize - not just grow for growth’s sake. Website: www.profitdoctor.com LinkedIn: www.www.linkedin.com/in/benhansen About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Success in business isn’t just about working harder. Dr. Eugene K. Choi highlights the importance of recognizing when we’re stuck in survival mode and intentionally shifting to the executive state, where creativity, empathy, and better decisions thrive. Many of us spend about 70% of our adult lives in a stress-driven survival state. Imagine the impact if leaders could operate from the executive state more often. It starts with self-awareness. Fight, flight, and freeze responses often appear subtly - as overworking, avoidance, or busywork - quietly holding leaders and teams back. In the latest episode of A Better HR Business, I speak with Dr. Eugene K. Choi, PharmD, BCPS, a neuroscience-based leadership coach, about how leaders can rewire their minds to access their best thinking and potential. We’ve talked about: Why most leaders unknowingly operate in a survival state and how it limits productivity. How emotional triggers sabotage decision-making and team culture. Practical neuroscience techniques - meditation, exercise, emotion-labeling—to rewire your brain and shift your mindset. P.I.E. Theory of Success: Performance, Image, and Exposure - and why the right order matters. The power of storytelling, emotional resonance, and authenticity in leadership and marketing. Strategies for breaking free from self-sabotage and building impactful habits. If you’re ready to go beyond “working harder” and lead from the executive state, this episode is full of actionable tools for high-stress business environments. Website: wwwneurohackingschool.com LinkedIn: www.linkedin.com/in/eugenekchoi About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

I recently had the pleasure of speaking with Geraldine Butler-Wright, Founder and Chief People Officer of RorCas and about scaling tech companies. Geraldine is also the host of the excellent "People and Pioneers" podcast, where she explores the human side of innovation and success. Here are other topics from our conversation: The Real Reputation of HR: HR shouldn’t be a cost center stuck pushing paperwork. Tie your people practices to business impact. Ask: How does this initiative move the needle and help us win? Move beyond red tape and become a true strategic partner. Intentionality & Company Culture: Great culture starts with intentionality. Don’t get lost in HR noise - focus on what really helps your business grow and brings people together with purpose, not just policies. Technology & High-Talent Teams: Small, high-talent teams powered by AI are the future. Automate admin, and double down on the moments only humans can deliver - quality service, empathy, and growth. Action & Iteration: Don’t aim for perfect. Launch your podcast or idea, even if it’s rough. Start with trusted people, keep learning, and let your work evolve. Action leads to clarity and confidence. Resilience & Entrepreneurship: Building a business is tough - don’t let setbacks stop you. Give yourself time to process, then move forward. Progress is about grit, focus, and staying ready to learn and adapt. Geraldine’s insights are a must-read for anyone looking to make HR a driver of business growth rather than just a function. Website: www.rorcas.com LinkedIn: www.linkedin.com/in/headofpeoplegbutlerwright/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

A strong HR foundation in small business isn’t just about compliance - it’s about retention. When employees feel valued throughout their journey, your business and culture grow. Too often, small businesses hand HR to office managers, leaving critical practices to chance. Real expertise ensures a positive, compliant, and trust-filled workplace. Handled well, tricky situations are de-escalated, protecting both team culture and your reputation. I recently spoke with Sarah Chang, CEO of Clearwater HR Consulting, a firm helping small businesses across the US navigate the complexities of HR. Here are some of the topics from our conversation: ✅ Clearwater HR’s services, team, and focus on small businesses.✅ Common HR challenges, from infrastructure to employee relations.✅ Mistakes owners make handling HR in-house and value of guidance.✅ The evolving HR landscape: social media, awareness, and legal issues.✅ Building a successful HR consulting business and aligning HR with goals.✅ Advice for improving workplace culture, retention, and growth.✅ And much more. Most small business owners want to build great teams and cultures - they just need the right support. By partnering with proven HR experts like Sarah Chang and Clearwater HR Consulting, they can minimize risk while unlocking the real benefits of a healthy workplace. Website: www.clearwaterhrconsulting.com LinkedIn: www.linkedin.com/in/sarah-chang-77825411 About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast