A Better HR Business

Hiring for remote roles sounds easy in theory. In reality? It’s noisy, rushed, and increasingly flooded with AI-generated applications. That’s why I enjoyed learning about Isidora Mayer, CEO of FlatWorld and her very human take on global hiring. FlatWorld isn’t just about skills matching. It’s about fit: company culture, personal happiness, and long-term success on both sides. Isidora’s own leadership journey says a lot. She went from candidate to CEO by believing deeply in the mission and keeping people at the heart of every decision. Proof that rejection isn’t the end, it can be the beginning. So what does Flatworld actually do? They help companies overwhelmed by AI noise find real human candidates fast. What makes it different: 12-minute pre-employment assessments that filter for real skills Asynchronous video responses (less stress, more authenticity) Personality fit tailored to each company—not cookie-cutter profiles The process is sharp but thoughtful: ~70% of applicants filtered via technical tests Short video answers for the rest A final, company-specific personality fit layer Most growth comes from long-term partners and word of mouth, because trust still wins. And the business model? FlatWorld only gets paid if you hire No upfront fees No subscriptions No risk FlatWorld is especially well-suited for: Growing tech companies hiring remote dev or product talent US & EU companies making cross-border hires Teams who care about real happiness—not just filling seats What’s next? Cutting through the AI noise. Helping companies spot real humans and helping real humans find companies who’ll truly value them. If you’re building a remote tech team or trying to make sense of AI-driven hiring, Isidora’s story (and FlatWorld’s model) is a good reminder that putting people first still works and still wins. Website: www.flatworld.co LinkedIn: linkedin.com/in/izimayer Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Employee benefits aren’t about money.They’re about how people feel. When leaders offer personalized perks, employees feel seen, valued, and more connected to the company. Genuine care in culture beats bigger paychecks. A strong workplace isn’t built on swag. It’s built on choice, recognition, and everyday experiences employees actually enjoy. On my latest episode of A Better HR Business, I sat down with Jordan Peace, CEO & Co-Founder of Fringe, to explore why personalized perks are reshaping recruitment, retention, and engagement. Fringe is built on a marketplace of lifestyle benefits - everything from massage memberships and clothing subscriptions to larger, meaningful purchases. The goal? Immediate value and real excitement. As Jordan shared: “We wanted to put the power in the hands of employees to choose what benefits were most relevant to them and their families.” In this episode, we cover: Why traditional benefits often miss the mark How personalized perks fit into daily life Closing the gap between employer spend and employee value Using tailored benefits to boost loyalty and engagement Building trust through authenticity and transparency We also had an interesting conversation about the value of Fringe's B2B podcast. Jordan discussed: Podcasting makes it easier to start conversations with the exact people you want as customers, partners, or investors. Podcast conversations often open doors that cold emails never will. A podcast gives you a reason to reach out that feels generous, not salesy.  Long-form conversations build trust faster than ads, posts, or cold outreach. Podcasts reward honesty and stories more than polished messaging. You don’t need a complex content plan if you can show up and talk like a real human. Podcasting works best when it reflects how you actually think and speak. A show can double as relationship-building, learning, and brand visibility. Being a podcast guest or host positions you as a peer, not a vendor. Marketing works better when it feels like a conversation, not a campaign. Check out this B2B podcast launch service. If you’re building or marketing an HR business, this episode breaks down how personalized perks can drive retention, loyalty, and real engagement, without increasing payroll. Website: www.fringe.us LinkedIn: www.linkedin.com/in/jordan-peace-fringe About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

After a long break, Disrupt Dublin is returning on Thursday, 26 February 2026, bringing fast talks, sharp thinking, and real conversations about the future of work in Ireland. In this episode, I’m joined by my event co-host Bill Banham, Editor of HR Gazette, host of the HRchat Podcast, and one of the long-standing forces behind Disrupt events across the UK, Ireland, the US, and Canada. We talk about why now is the right time to relaunch Disrupt Dublin, what makes the format different from traditional HR conferences, and what attendees can expect on the night. Discrupt Dublin: https://www.eventbrite.ie/e/disrupt-dublin-returns-tickets-1976595846385?aff=bg  What Is Disrupt? Disrupt was founded in 2013 in Cincinnati and has since run events in more than 170 cities worldwide. Its format is simple and demanding: Five-minute talks Twenty slides Slides auto-advance every 15 seconds Speakers have no room to waffle. They must be clear, direct, and honest. The result is high-energy talks that get straight to the point and often say the things people are already thinking but rarely hear on stage. Bill explains how this format changes the dynamic for both speakers and audiences, creating a sense of shared risk, focus, and connection. The aim is not polished perfection, but useful ideas that spark new thinking. Why Disrupt Dublin Matters This will be the first Disrupt event in Dublin since before the pandemic, and the relaunch is designed to feel social, open, and practical. Rather than a full-day conference, Disrupt Dublin is an evening event with time built in for proper conversations. Talks are recorded and added to the global Disrupt library, which now hosts thousands of short presentations from around the world. Topics on the night will span leadership, culture, talent, technology, learning, wellbeing, and how work is really changing in 2026 and beyond. Tickets here: https://www.eventbrite.ie/e/disrupt-dublin-returns-tickets-1976595846385?aff=bg. Event Details DateThursday, 26 February 2026 Time5:00 pm to 8:30 pm GMT LocationPersonio DublinGeorges Quay House, 43 Townsend Street, Dublin 2 Agenda 5:00 – 6:00 Registration and networkingDrinks, canapés, and first conversations 6:00 – 6:15 Welcome and opening remarks 6:15 – 7:00 Lightning Talks – Round One 7:00 – 7:15 Break 7:15 – 8:00 Lightning Talks – Round Two 8:00 – 8:30 Wrap-up and final networking Speakers Include Kelsey Cates, Global Head of Learning Experiences, Google Elizabeth Buckley, HR Director, Forvis Mazars John Kennedy FCIPD, Head of HR Organisational Development, Iarnród Éireann and Vice Chair, CIPD Ireland National Committee Dr. Mary Collins, Chartered Psychologist, Royal College of Surgeons in Ireland Simon Peter Haigh, Founder and CEO, GCM Growth Group Ivan Stojanovic, Co-founder, Taladria Bill Banham, Editor, HR Gazette More speakers and partners will be announced closer to the event. Who It’s For Disrupt Dublin is designed for in-house HR and Talent professionals, people leaders, founders, researchers, and workplace innovators. Capacity is limited, and priority will be given to practitioners and guests of partners and speakers. How to Attend Places are limited. Registration does not guarantee entry, and tickets may be refunded if the event is full or attendee criteria are not met. Tickets here: https://www.eventbrite.ie/e/disrupt-dublin-returns-tickets-1976595846385?aff=bg. If you are looking for a short, high-energy event that challenges standard thinking and brings together people who are actively shaping work in Ireland, this is one to put in the diary. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out

Whether you run an HR software company or an HR consultancy, one thing is always true: big annual revenue targets only work when you turn them into simple weekly actions that actually bring in demos, sales calls, consulting calls, and new clients. In Episode 299 of the A Better HR Business podcast, Ben outlines a clearer, calmer way to think about sales planning for the year ahead. The ideas apply equally to software founders and consulting firms. (Full show notes and resources list here: https://getmorehrclients.com/blog/a-clear-sales-plan-for-hr-tech-and-hr-consultancies/). Here is a taste of what is covered... Start with one numberThere is one surprisingly simple number that reveals exactly how many demos or consulting calls you need each week. Most HR businesses never calculate it. Once you do, planning becomes far easier. Work backwards from the goalInstead of trying to be everywhere, there is a cleaner way to map your activity. Ben explains how to reverse-engineer your pipeline so your marketing and sales efforts work together rather than in bursts. Get really good at two or three growth activitiesMore channels do not always mean more clients. Ben shares why most HR tech firms and HR consultancies see better results when they master a couple of activities deeply while using the others to support the core engine. Add small moments of wow to your client experienceA few thoughtful improvements in onboarding or delivery can increase conversions, retention, and referrals. Ben recommends a book that will reshape how you think about client experience. Lead nurturing is the silent deal-makerYou may have heard the old idea of seven touchpoints. Ben explains why that is outdated and why B2B HR often requires many more interactions before someone is ready to talk. He also covers why so many deals are lost long before the sales call or demo. How HR Growth Engine fits into the pictureIf you struggle to follow up consistently, keep leads warm, or manage all your touchpoints across different platforms, Ben gives a short overview of how HR Growth Engine helps HR firms stay in front of their audience with less manual effort. Stories from inside the HR industrySome firms grew with low-cost ads. Others filled webinars with ideal prospects. Others grew simply by improving their follow-up. Ben shares the common thread behind all these wins. Listen nowIf you want a straightforward, practical approach to planning your HR business growth for the year, this episode will help you simplify the process. Listen to Episode 299 of A Better HR Business. If you want help building a simple, consistent growth system for your HR business or want to explore HR Growth Engine, visit Get More HR Clients or go straight to www.getmorehrclients.com/hr-growth-engine. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency Get the powerful marketing platform -HR Growth Engine™. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Struggling with low profitability? Here’s the truth most business owners don’t want to hear: it’s rarely about selling more. It’s about tightening operations, focusing on the right clients, and removing the stress that drains your team and your bottom line. Not every customer is a good fit - and that’s okay. When you intentionally serve your most profitable and appreciative clients, your culture shifts from burnout and resentment to excellence and energy. Choose wisely whom you serve. In my latest episode of A Better HR Business, I sit down with Ben Hansen, CEO and Founder of Profit Doctor, to talk about how HR-related companies - and the entrepreneurs leading them - can double their profitability, regain control, and build the kind of business they originally dreamed of running. Ben knows the journey firsthand. He built an 8-figure consulting firm with 100 team members in just eight years, earning a spot on the Inc. Magazine fastest-growing companies list five years in a row. Today, he helps companies in the $5–50M range build healthier, stronger businesses. In this episode, Ben talks about: Why Not Every Client Is Worth Keeping: Some clients drain more than they contribute. Identifying and exiting these “profit killers” frees up resources for higher-value relationships. Growth ≠ Profitability: More sales don’t automatically mean more profit. Sometimes the biggest gains come from tightening processes and prioritizing profitability - even for just a few focused months. Listen to Your Frontline Teams: Your staff often knows which clients, products, or workflows are hurting the business. When you involve them, you gain insights and boost engagement. If you’re ready to reclaim the dream of entrepreneurship, it’s time to optimize - not just grow for growth’s sake. Website: www.profitdoctor.com LinkedIn: www.www.linkedin.com/in/benhansen About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.