We’re joined by Dan Kleinman, Chief Brand Officer at Deutsch Family Wine & Spirits, to discuss one of the biggest trends in 2025: zebra striping, or swapping back and forth between alcoholic and nonalcoholic beverages while drinking. What generations are leading this behavior? What does it say about the future of nonalc vs. alc drinking?

On & Off

Beverage Information Group

Zebra Striping and the Future of Nonalc

OCT 30, 202526 MIN
On & Off

Zebra Striping and the Future of Nonalc

OCT 30, 202526 MIN

Description

We’re joined by Dan Kleinman, Chief Brand Officer at Deutsch Family Wine & Spirits, to discuss one of the biggest trends in 2025: zebra striping, or swapping back and forth between alcoholic and nonalcoholic beverages while drinking. What generations are leading this behavior? What does it say about the future of nonalc vs. alc drinking?