Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus. In This Episode:<ul><li>Sometimes, the smaller the niche, the bigger the market.</li><li>Bureaucracies love solutions like lockdowns that let them catch up.</li><li>How to wreck a radio station. Playing it safe is not how to stay at the top.</li><li>The difference between style and fashion. (You want to find your style.)</li><li>The freedom of cash confidence. Or, how to say no to jets and dinners.</li></ul> Resources:<a href="https://resources.strategiccoach.com/quarterly-books/always-be-the-buyer" style="color:rgb(75,109,132);">Always Be The Buyer</a> By Dan Sullivan<a href="https://en.wikipedia.org/wiki/Diogenes_and_Alexander" style="color:rgb(75,109,132);">The story of Diogenes and Alexander</a><a href="https://resources.strategiccoach.com/quarterly-books/total-cash-confidence" style="color:rgb(75,109,132);">Total Cash Confidence</a> By Dan Sullivan

<description>&lt;p&gt;Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In This Episode:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Sometimes, the smaller the niche, the bigger the market.&lt;/li&gt;&lt;li&gt;Bureaucracies love solutions like lockdowns that let them catch up.&lt;/li&gt;&lt;li&gt;How to wreck a radio station. Playing it safe is not how to stay at the top.&lt;/li&gt;&lt;li&gt;The difference between style and fashion. (You want to find your style.)&lt;/li&gt;&lt;li&gt;The freedom of cash confidence. Or, how to say no to jets and dinners.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Resources:&lt;/p&gt;&lt;p&gt;&lt;a href="https://resources.strategiccoach.com/quarterly-books/always-be-the-buyer" style="color:rgb(75,109,132);"&gt;Always Be The Buyer&lt;/a&gt; By Dan Sullivan&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.wikipedia.org/wiki/Diogenes_and_Alexander" style="color:rgb(75,109,132);"&gt;The story of Diogenes and Alexander&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://resources.strategiccoach.com/quarterly-books/total-cash-confidence" style="color:rgb(75,109,132);"&gt;Total Cash Confidence&lt;/a&gt; By Dan Sullivan&lt;/p&gt;</description>

Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus.In This Episode:* Sometimes, the smaller the niche, the bigger the market.* Bureaucracies love solutions like lockdowns that let them catch up.* How to wreck a radio station. Playing it safe is not how to stay at the top.* The difference between style and fashion. (You want to find your style.)* The freedom of cash confidence. Or, how to say no to jets and dinners. Resources:Always Be The Buyer By Dan SullivanThe story of Diogenes and AlexanderTotal Cash Confidence By Dan Sullivan

Podcast Payoffs

Start By Asking Who’s Not In The Room

Start By Asking Who’s Not In The Room

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