Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.
Thank you again to <a href='https://artlist.io/referral/9772/Stage'>Artlist.io</a> for being such a great musical and sound effects resource. 
Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. <a href='https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ'>https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ</a> 
Want more Sound In Marketing? Here are a few episode suggestions to dig into.
<ul>
<li>Left Coast Airlines- a fictitious company to prove a real sound in marketing solution</li>
</ul>
<a href='https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac'>https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac</a> 
<ul>
<li>What Is Sonic Branding With Examples- a little more deep dive into what sonic branding is all about.</li>
</ul>
 <a href='https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c'>https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c</a> 
<ul>
<li style="font-weight:400;">Sound In the Shopping Experience- how one company used music to attract more mindful spending.</li>
</ul>
<a href='https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d'>https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d</a> 
<ul>
<li style="font-weight:400;">Sonic Branding For The Small Business- sound is available and accessible to brands both big and small. </li>
</ul>
<a href='https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32'>https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32</a> 
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter <a href='http://eepurl.com/gDxl6b'>http://eepurl.com/gDxl6b</a>. 
For further inquiries, email Jeanna at <a href='mailto:jeanna@dreamrproductions.com'>mailto:jeanna@dreamrproductions.com</a>    
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here <a href='https://pod.link/1467112373'>https://pod.link/1467112373</a>.
Let’s make this world of sound more intriguing, more unique, and more on brand.
<a href='https://www.linkedin.com/in/jeannaisham/'>https://www.linkedin.com/in/jeannaisham/</a>   
<a href='https://twitter.com/Jeanna_Isham'>https://twitter.com/Jeanna_Isham</a> 
<a href='https://www.facebook.com/DreamrProductions/'>https://www.facebook.com/DreamrProductions/</a> 
<a href='https://www.youtube.com/@Dreamrproductions'>https://www.youtube.com/@Dreamrproductions</a>

<description>&lt;p&gt;Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.&lt;/p&gt;
&lt;p&gt;Thank you again to &lt;a href='https://artlist.io/referral/9772/Stage'&gt;Artlist.io&lt;/a&gt; for being such a great musical and sound effects resource. &lt;/p&gt;
&lt;p&gt;Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. &lt;a href='https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ'&gt;https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;Want more Sound In Marketing? Here are a few episode suggestions to dig into.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Left Coast Airlines- a fictitious company to prove a real sound in marketing solution&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href='https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac'&gt;https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac&lt;/a&gt; &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;What Is Sonic Branding With Examples- a little more deep dive into what sonic branding is all about.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt; &lt;a href='https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c'&gt;https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c&lt;/a&gt; &lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Sound In the Shopping Experience- how one company used music to attract more mindful spending.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href='https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d'&gt;https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d&lt;/a&gt; &lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;Sonic Branding For The Small Business- sound is available and accessible to brands both big and small. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href='https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32'&gt;https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;---&lt;/p&gt;
&lt;p&gt;For more on sound in marketing, sign up for the Sound In Marketing Newsletter &lt;a href='http://eepurl.com/gDxl6b'&gt;http://eepurl.com/gDxl6b&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;For further inquiries, email Jeanna at &lt;a href='mailto:jeanna@dreamrproductions.com'&gt;mailto:jeanna@dreamrproductions.com&lt;/a&gt;    &lt;/p&gt;
&lt;p&gt;The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here &lt;a href='https://pod.link/1467112373'&gt;https://pod.link/1467112373&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Let’s make this world of sound more intriguing, more unique, and more on brand.&lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.linkedin.com/in/jeannaisham/'&gt;https://www.linkedin.com/in/jeannaisham/&lt;/a&gt;   &lt;/p&gt;
&lt;p&gt;&lt;a href='https://twitter.com/Jeanna_Isham'&gt;https://twitter.com/Jeanna_Isham&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.facebook.com/DreamrProductions/'&gt;https://www.facebook.com/DreamrProductions/&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.youtube.com/@Dreamrproductions'&gt;https://www.youtube.com/@Dreamrproductions&lt;/a&gt; &lt;/p&gt;
</description>

Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.

The Ultimate Playlist

Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. 
In the meantime, check out these past episodes that we’ll be circling back to very soon. 
Time to study up and buckle down. Season eight is gonna be fun!
The Sound of General Motors 
 Part One <a href='https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59'>https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59</a> 
 Part Two <a href='https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838'>https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838</a> 
POS; Retails Weakest Link
 <a href='https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a'>https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a</a> 
What Is Sonic Branding 
Part One <a href='https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a'>https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a</a> 
Part Two <a href='https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea'>https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea</a> 
Are Jingles Better Than Sonic Logos
 <a href='https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528'>https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528</a> 
Left Coast Airlines
 <a href='https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac'>https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac</a> 
Sound In The Shopping Experience
 <a href='https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d'>https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d</a> 
The Home Depot Orange Song
 Part One <a href='https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386'>https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386</a> 
 Part Two <a href='https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3'>https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3</a> 
Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. <a href='https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49'>https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49</a> 
—
For more on sound in marketing, sign up for the Sound In Marketing Newsletter <a href='http://eepurl.com/gDxl6b'>http://eepurl.com/gDxl6b</a>.
For further inquiries, email Jeanna at <a href='mailto:jeanna@dreamrproductions.com'>mailto:jeanna@dreamrproductions.com</a>  
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here <a href='https://pod.link/1467112373'>https://pod.link/1467112373</a>.
Let’s make this world of sound more intriguing, more unique, and more on brand.
<a href='https://www.linkedin.com/in/jeannaisham/'>https://www.linkedin.com/in/jeannaisham/</a>  
<a href='https://twitter.com/Jeanna_Isham'>https://twitter.com/Jeanna_Isham</a>   
<a href='https://www.facebook.com/DreamrProductions/'>https://www.facebook.com/DreamrProductions/</a> 
<a href='https://www.youtube.com/@Dreamrproductions'>https://www.youtube.com/@Dreamrproductions</a>

<description>&lt;p&gt;Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. &lt;/p&gt;
&lt;p&gt;In the meantime, check out these past episodes that we’ll be circling back to very soon. &lt;/p&gt;
&lt;p&gt;Time to study up and buckle down. Season eight is gonna be fun!&lt;/p&gt;
&lt;p&gt;The Sound of General Motors &lt;/p&gt;
&lt;p&gt; Part One &lt;a href='https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59'&gt;https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59&lt;/a&gt; &lt;/p&gt;
&lt;p&gt; Part Two &lt;a href='https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838'&gt;https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;POS; Retails Weakest Link&lt;/p&gt;
&lt;p&gt; &lt;a href='https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a'&gt;https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;What Is Sonic Branding &lt;/p&gt;
&lt;p&gt;Part One &lt;a href='https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a'&gt;https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;Part Two &lt;a href='https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea'&gt;https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;Are Jingles Better Than Sonic Logos&lt;/p&gt;
&lt;p&gt; &lt;a href='https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528'&gt;https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;Left Coast Airlines&lt;/p&gt;
&lt;p&gt; &lt;a href='https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac'&gt;https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;Sound In The Shopping Experience&lt;/p&gt;
&lt;p&gt; &lt;a href='https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d'&gt;https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;The Home Depot Orange Song&lt;/p&gt;
&lt;p&gt; Part One &lt;a href='https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386'&gt;https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386&lt;/a&gt; &lt;/p&gt;
&lt;p&gt; Part Two &lt;a href='https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3'&gt;https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. &lt;a href='https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49'&gt;https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;For more on sound in marketing, sign up for the Sound In Marketing Newsletter &lt;a href='http://eepurl.com/gDxl6b'&gt;http://eepurl.com/gDxl6b&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;For further inquiries, email Jeanna at &lt;a href='mailto:jeanna@dreamrproductions.com'&gt;mailto:jeanna@dreamrproductions.com&lt;/a&gt;  &lt;/p&gt;
&lt;p&gt;The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here &lt;a href='https://pod.link/1467112373'&gt;https://pod.link/1467112373&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Let’s make this world of sound more intriguing, more unique, and more on brand.&lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.linkedin.com/in/jeannaisham/'&gt;https://www.linkedin.com/in/jeannaisham/&lt;/a&gt;  &lt;/p&gt;
&lt;p&gt;&lt;a href='https://twitter.com/Jeanna_Isham'&gt;https://twitter.com/Jeanna_Isham&lt;/a&gt;   &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.facebook.com/DreamrProductions/'&gt;https://www.facebook.com/DreamrProductions/&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.youtube.com/@Dreamrproductions'&gt;https://www.youtube.com/@Dreamrproductions&lt;/a&gt; &lt;/p&gt;
</description>

Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity.

Season Eight Teaser

Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. 
Episodes referenced in order:
<a href='https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac'>Left Coast Airlines</a> 
<a href='https://pod.link/1467112373/episode/c341d0f6ab490ed9f5fc096b1ad340b1'>Insurance Jingles...Why?</a> 
<a href='https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c'>What Is Sonic Branding With Examples</a> 
<a href='https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db'>The World's Loudest Chips Bag</a> 
<a href='https://pod.link/1467112373/episode/8520bfcfc98ffd1ad56085f74268d6eb'>Vegas Needs a Sound Strategy</a> 
From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.
SEASON EIGHT COMING SOON!
Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one <a href='https://soundinmarketing.com/product-category/merch/'>here</a>!
—
For more on sound in marketing, sign up for the Sound In Marketing Newsletter <a href='http://eepurl.com/gDxl6b'>http://eepurl.com/gDxl6b</a>.
For further inquiries, email Jeanna at <a href='mailto:jeanna@dreamrproductions.com'>mailto:jeanna@dreamrproductions.com</a>  
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here <a href='https://pod.link/1467112373'>https://pod.link/1467112373</a>.
Let’s make this world of sound more intriguing, more unique, and more on brand.
<a href='https://www.linkedin.com/in/jeannaisham/'>https://www.linkedin.com/in/jeannaisham/</a>  
<a href='https://twitter.com/Jeanna_Isham'>https://twitter.com/Jeanna_Isham</a>   
<a href='https://www.facebook.com/DreamrProductions/'>https://www.facebook.com/DreamrProductions/</a> 
<a href='https://www.youtube.com/@Dreamrproductions'>https://www.youtube.com/@Dreamrproductions</a>

<description>&lt;p&gt;Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. &lt;/p&gt;
&lt;p&gt;Episodes referenced in order:&lt;/p&gt;
&lt;p&gt;&lt;a href='https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac'&gt;Left Coast Airlines&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://pod.link/1467112373/episode/c341d0f6ab490ed9f5fc096b1ad340b1'&gt;Insurance Jingles...Why?&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c'&gt;What Is Sonic Branding With Examples&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db'&gt;The World's Loudest Chips Bag&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://pod.link/1467112373/episode/8520bfcfc98ffd1ad56085f74268d6eb'&gt;Vegas Needs a Sound Strategy&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.&lt;/p&gt;
&lt;p&gt;SEASON EIGHT COMING SOON!&lt;/p&gt;
&lt;p&gt;Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one &lt;a href='https://soundinmarketing.com/product-category/merch/'&gt;here&lt;/a&gt;!&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;For more on sound in marketing, sign up for the Sound In Marketing Newsletter &lt;a href='http://eepurl.com/gDxl6b'&gt;http://eepurl.com/gDxl6b&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;For further inquiries, email Jeanna at &lt;a href='mailto:jeanna@dreamrproductions.com'&gt;mailto:jeanna@dreamrproductions.com&lt;/a&gt;  &lt;/p&gt;
&lt;p&gt;The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here &lt;a href='https://pod.link/1467112373'&gt;https://pod.link/1467112373&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Let’s make this world of sound more intriguing, more unique, and more on brand.&lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.linkedin.com/in/jeannaisham/'&gt;https://www.linkedin.com/in/jeannaisham/&lt;/a&gt;  &lt;/p&gt;
&lt;p&gt;&lt;a href='https://twitter.com/Jeanna_Isham'&gt;https://twitter.com/Jeanna_Isham&lt;/a&gt;   &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.facebook.com/DreamrProductions/'&gt;https://www.facebook.com/DreamrProductions/&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.youtube.com/@Dreamrproductions'&gt;https://www.youtube.com/@Dreamrproductions&lt;/a&gt;&lt;/p&gt;
</description>

From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.

Season Seven Recap

What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?
You can find my original article <a href='https://www.dreamrproductions.com/vegas-sound-strategy/'>here</a>. To listen to some musical inspiration referenced within the episode, check out my Spotify <a href='https://open.spotify.com/playlist/5k7UGKgeYiJ5kkQXQJ4nb3?si=24ced0dfec78467a'>playlist</a>. 
Thank you to <a href='https://artlist.io/referral/9772/Stage'>Artlist</a> for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought. 
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter <a href='http://eepurl.com/gDxl6b'>http://eepurl.com/gDxl6b</a>. 
For further inquiries, email Jeanna at <a href='mailto:jeanna@dreamrproductions.com'>mailto:jeanna@dreamrproductions.com</a>  
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here <a href='https://pod.link/1467112373'>https://pod.link/1467112373</a>. 
Let’s make this world of sound more intriguing, more unique, and more on brand.
<a href='https://www.linkedin.com/in/jeannaisham/'> https://www.linkedin.com/in/jeannaisham/</a>  
<a href='https://twitter.com/Jeanna_Isham'>https://twitter.com/Jeanna_Isham</a>  
<a href='https://www.facebook.com/DreamrProductions/'>https://www.facebook.com/DreamrProductions/</a> 
<a href='https://www.youtube.com/@Dreamrproductions'>https://www.youtube.com/@Dreamrproductions</a>

<description>&lt;p&gt;What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?&lt;/p&gt;
&lt;p&gt;You can find my original article &lt;a href='https://www.dreamrproductions.com/vegas-sound-strategy/'&gt;here&lt;/a&gt;. To listen to some musical inspiration referenced within the episode, check out my Spotify &lt;a href='https://open.spotify.com/playlist/5k7UGKgeYiJ5kkQXQJ4nb3?si=24ced0dfec78467a'&gt;playlist&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;Thank you to &lt;a href='https://artlist.io/referral/9772/Stage'&gt;Artlist&lt;/a&gt; for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought. &lt;/p&gt;
&lt;p&gt;---&lt;/p&gt;
&lt;p&gt;For more on sound in marketing, sign up for the Sound In Marketing Newsletter &lt;a href='http://eepurl.com/gDxl6b'&gt;http://eepurl.com/gDxl6b&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;For further inquiries, email Jeanna at &lt;a href='mailto:jeanna@dreamrproductions.com'&gt;mailto:jeanna@dreamrproductions.com&lt;/a&gt;  &lt;/p&gt;
&lt;p&gt;The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here &lt;a href='https://pod.link/1467112373'&gt;https://pod.link/1467112373&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;Let’s make this world of sound more intriguing, more unique, and more on brand.&lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.linkedin.com/in/jeannaisham/'&gt; https://www.linkedin.com/in/jeannaisham/&lt;/a&gt;  &lt;/p&gt;
&lt;p&gt;&lt;a href='https://twitter.com/Jeanna_Isham'&gt;https://twitter.com/Jeanna_Isham&lt;/a&gt;  &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.facebook.com/DreamrProductions/'&gt;https://www.facebook.com/DreamrProductions/&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.youtube.com/@Dreamrproductions'&gt;https://www.youtube.com/@Dreamrproductions&lt;/a&gt; &lt;/p&gt;
</description>

What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?

Vegas Needs a Sound Strategy

Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.
You can find the original article the episode inspired <a href='https://www.dreamrproductions.com/sun-chips-revenue-dropped-over-a-bag-design-blunder/'>here</a>.
Thank you to <a href='https://artlist.io/referral/9772/Stage'>Artlist</a> for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.
As promised, here are some links referenced in the episode.
<ul>
<li style="font-weight:400;">One pilot <a href='https://www.npr.org/sections/thetwo-way/2010/10/06/130382547/noise-from-consumers-prompts-sunchips-to-go-back-to-traditional-packaging#:~:text=In%20August%2C%20The%20Wall%20Street,Destroys%20Your%20Hearing.%22%20Mr.'>states</a> it’s louder than his cockpit.</li>
<li style="font-weight:400;">The bag was just too darn <a href='https://www.greenbiz.com/article/pepsis-biodegradable-backlash-snack-bag-was-too-noisy'>loud</a>.</li>
<li style="font-weight:400;">Scientific warning of <a href='https://www.asha.org/public/hearing/loud-noise-dangers/#:~:text=If%20sounds%20are%20loud%2C%20they,pitched%20sounds%20to%20the%20brain.'>noise being dangerous</a>.</li>
<li style="font-weight:400;"><a href='https://channelsignal.com/blogs/what-ever-happened-to-the-sun-chips-compostable-bag/#:~:text=The%20Sun%20Chips%C2%AE%20compostable%20bag%20was%20simply%20too%20noisy,an%2011%25%20dip%20in%20revenue.'>Dip in revenue</a> of 11%.</li>
<li style="font-weight:400;">The <a href='https://www.greenbiz.com/article/compostable-sun-chips-bags-get-second-quieter-chance'>fix</a>.</li>
</ul>
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter <a href='http://eepurl.com/gDxl6b'>http://eepurl.com/gDxl6b</a>. 
For further inquiries, email Jeanna at <a href='mailto:jeanna@dreamrproductions.com'>mailto:jeanna@dreamrproductions.com</a>   
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here <a href='https://pod.link/1467112373'>https://pod.link/1467112373</a>.
Let’s make this world of sound more intriguing, more unique, and more on brand.
<a href='https://www.linkedin.com/in/jeannaisham/'>https://www.linkedin.com/in/jeannaisham/</a> 
<a href='https://twitter.com/Jeanna_Isham'>https://twitter.com/Jeanna_Isham </a>
<a href='https://www.facebook.com/DreamrProductions/'>https://www.facebook.com/DreamrProductions/</a> 
<a href='https://www.youtube.com/@Dreamrproductions'>https://www.youtube.com/@Dreamrproductions</a>

<description>&lt;p&gt;Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.&lt;/p&gt;
&lt;p&gt;You can find the original article the episode inspired &lt;a href='https://www.dreamrproductions.com/sun-chips-revenue-dropped-over-a-bag-design-blunder/'&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Thank you to &lt;a href='https://artlist.io/referral/9772/Stage'&gt;Artlist&lt;/a&gt; for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.&lt;/p&gt;
&lt;p&gt;As promised, here are some links referenced in the episode.&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;One pilot &lt;a href='https://www.npr.org/sections/thetwo-way/2010/10/06/130382547/noise-from-consumers-prompts-sunchips-to-go-back-to-traditional-packaging#:~:text=In%20August%2C%20The%20Wall%20Street,Destroys%20Your%20Hearing.%22%20Mr.'&gt;states&lt;/a&gt; it’s louder than his cockpit.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The bag was just too darn &lt;a href='https://www.greenbiz.com/article/pepsis-biodegradable-backlash-snack-bag-was-too-noisy'&gt;loud&lt;/a&gt;.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Scientific warning of &lt;a href='https://www.asha.org/public/hearing/loud-noise-dangers/#:~:text=If%20sounds%20are%20loud%2C%20they,pitched%20sounds%20to%20the%20brain.'&gt;noise being dangerous&lt;/a&gt;.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;&lt;a href='https://channelsignal.com/blogs/what-ever-happened-to-the-sun-chips-compostable-bag/#:~:text=The%20Sun%20Chips%C2%AE%20compostable%20bag%20was%20simply%20too%20noisy,an%2011%25%20dip%20in%20revenue.'&gt;Dip in revenue&lt;/a&gt; of 11%.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The &lt;a href='https://www.greenbiz.com/article/compostable-sun-chips-bags-get-second-quieter-chance'&gt;fix&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;---&lt;/p&gt;
&lt;p&gt;For more on sound in marketing, sign up for the Sound In Marketing Newsletter &lt;a href='http://eepurl.com/gDxl6b'&gt;http://eepurl.com/gDxl6b&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;For further inquiries, email Jeanna at &lt;a href='mailto:jeanna@dreamrproductions.com'&gt;mailto:jeanna@dreamrproductions.com&lt;/a&gt;   &lt;/p&gt;
&lt;p&gt;The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here &lt;a href='https://pod.link/1467112373'&gt;https://pod.link/1467112373&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Let’s make this world of sound more intriguing, more unique, and more on brand.&lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.linkedin.com/in/jeannaisham/'&gt;https://www.linkedin.com/in/jeannaisham/&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://twitter.com/Jeanna_Isham'&gt;https://twitter.com/Jeanna_Isham &lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.facebook.com/DreamrProductions/'&gt;https://www.facebook.com/DreamrProductions/&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.youtube.com/@Dreamrproductions'&gt;https://www.youtube.com/@Dreamrproductions&lt;/a&gt; &lt;/p&gt;
</description>

Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.

The World's Loudest Chips Bag

NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? 

Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy.

Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

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