<p>💬 <strong>Episode Description</strong>:<br>In this episode of <em>Writers in Tech</em>, we sit down with <strong>Marie Van Ogtrop</strong>, Director of Product Writing at <strong>Duolingo</strong>, to talk about building emotionally resonant content, scaling UX writing through AI, and creating consistency across a fast-moving product. Marie shares the story behind <strong>Copybot</strong>, Duolingo’s internal AI-powered writing tool, and how it allows product teams to write on-brand, delightful copy—without overwhelming the content team.</p><p>We also talk about:</p><p>Why words are a business tool, not just decoration</p><p>How clear writing reflects clear thinking</p><p>“Meeting the moment” as a core UX writing principle</p><p>The power of internal documentation and style guides</p><p>Why AI won&#39;t replace writers—but it will expand their reach</p><p>Using writing as a prompt design superpower</p><p>Childhood stories, abandoned first chapters, and writing aspirations</p><p>👥 <strong>Guest</strong>: <a href="https://www.linkedin.com/in/maryvanogtrop/">Marie Van Ogtrop on LinkedIn</a><br>📌 <strong>Host</strong>: Brought to you by the <a href="https://uxwritinghub.com/">UX Writing Hub</a></p><p>📍 <strong>Timestamps</strong>:<br>00:00 – Opening quote: “We can impact user outcomes on a grander scale”<br>01:34 – How UX writing differentiates apps in a crowded market<br>04:09 – Building content consistency across teams<br>06:28 – Quality review systems for content<br>07:40 – The “You are correct” story and improving emotional resonance<br>10:00 – Copy and business metrics: “Words can move numbers”<br>11:30 – Educating the market about the value of UX writing<br>13:11 – Prompt design is writing—writers are natural AI communicators<br>17:18 – How Duolingo built <strong>Copybot</strong>, an internal AI-powered product writer<br>20:00 – Balancing AI tools and human creativity in writing<br>22:59 – Marie’s writing dreams and childhood story ideas<br>25:06 – What inspires Marie today as a product writer</p><p><br></p>