In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg welcomes Senior Jury Consulting & Strategy Advisor Chris Ritter to explore his “Theory of Core Values,” a framework developed over decades to explain what motivates jurors and how they reach decisions in the courtroom. Their conversation examines how jurors rely on deeply held beliefs, such as fairness, personal responsibility, and common sense, when evaluating evidence and assigning responsibility. Chris outlines 11 core values that influence juror reasoning and shares how attorneys can apply these insights to shape case strategy and strengthen advocacy. Listen now to learn about: The 11 core values and how they influence juror decision-making  The difference between emotional, analytical, and instinctive reasoning  How concepts like fairness, personal responsibility, and common sense shape verdicts  Applying core values through Mental Mining® to develop case strategy  How core values empower active jurors during deliberations  Ideal for trial lawyers and litigation teams navigating complex disputes, this episode provides practical guidance on understanding juror behavior and building more persuasive case narratives. Watch the original LinkedIn Live recording here. Learn more about Chris Ritter: https://imslegal.com/team/g-christopher-ritter-jd Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg Explore IMS jury consulting services: https://imslegal.com/services/jury-consulting\ IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.