In this episode of BUTMovers: Leadership Conversations, I speak with the co-founder and Director of Operations of Muv, the very first ridesharing company in Paraguay. Whilst it only launched in June 2018 it has already changed the way that Paraguans perceive not only transportation but their very ability to innovate and lead change within their own country. During our conversation, Ximena shares how by focusing on a mission deeper than simply being profitable, she and the other BUTMovers at Muv have taken on the entrenched taxi mafia, local (lack of) regulations, and some deep-held traditional beliefs and fears to success. Join us!
