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Learn how to use Brand Tailored Promotions to target specific audiences, boost sales, and increase customer loyalty.

Brand Tailored Promotions is a powerful tool that allows you to create targeted discounts for specific audiences. It’s a hidden gem in the Amazon seller central, but it’s not well-known by many sellers.

Here’s the secret: Brand Tailored Promotions can help you skyrocket your Amazon sales.

By using Brand Tailored Promotions, you can:

• Re-engage at-risk customers and win them back.

• Convert brand card abandoners into paying customers.

• Reward brand followers for their loyalty.

• Keep high-spend customers coming back for more.

• Attract potential new customers and introduce them to your brand.

• Nurture promising customers and turn them into loyal customers.

• Encourage recent customers to repurchase your product.

• Reward repeat customers for their continued support.

• Show your appreciation to top-tier customers and keep them coming back.

Here are some dates to keep in mind when using Brand Tailored Promotions:

• October 24th – November 24th: Only run coupon clippings during this time, as other promotional types can affect Black Friday promotions.

• November 25th (Cyber Monday) – December 15th: Target brand card abandoners and potential new customers.

• December 16th – December 23rd: Target high spend customers, top tier repeat customers, and brand followers.

Here are some tips for using Brand Tailored Promotions effectively:

• Target the right audiences with the right discounts. For example, you may want to offer a higher discount to at-risk customers than to repeat customers.

• Create personalized messaging for each audience. This will help to make your promotions more relevant and appealing to your customers.

• Track the results of your promotions. This will help you to see which audiences and promotions are most effective.

Overall, Brand Tailored Promotions is a powerful tool that can help you to boost your sales on Amazon. By using it effectively, you can engage and convert customers at every stage of the buyer journey.