Episode 25: Hugo Amsellem - The creator economy tsunami and “The Family” - building a leading fellowship for founders in Europe
<p>Hugo Amsellem [<a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/HugoAmsellem">@HugoAmsellem</a>] is a thought leader covering the world of the creator economy and writes the blog “<a target="_blank" rel="noopener noreferrer nofollow" href="https://armthecreators.substack.com/">Arm the Creators</a>”. The Creator Economy enables an entire generation to bypass traditional gatekeepers for the 1st time in history. Anyone can learn anything online, build something new and distribute it all over the world—without asking anyone's permission</p><p>In 2013 he jumped the fence and joined <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thefamily.co/">The Family</a> as part of the founding team. The Family is one of the world’s leading fellowship programs for founders. Twice a year, The Family selects 50 startups from around the world. In exchange for 5% equity, they provide everything you need to build a scalable business: advice, mindset, network & a world-class investor demo day.With the Family he backed hundreds of founders across Europe.</p><p>Previously, he co-founded <a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/oocto?lang=en">oocto</a>, a decentralized music label to help artists bypass the record labels and keep ownership of their projects.</p><p>Hugo recently joined <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.jellysmack.com/">Jellysmack</a>, a “creator accelerator” to educate & empower the next generation of ambitious creators.</p><p><strong>We discuss:</strong></p><ul><li>Why the Creator economy will change everything</li><li>Lessons from startup failure</li><li>The origin story of The Family</li><li>Developments in the European startup ecosystem</li><li>Investing in creators and creator accelerators</li></ul><p><strong>Show notes:</strong></p><ul><li>03:09 -- Intro of Hugo</li><li>05:31 -- Hugo Amsellem’s path into entrepreneurship / disrupting the music business</li><li>08:32 -- Learnings and reflections from startup failure</li><li>13:00 -- Unit economics - Customer Acquisition Cost (CAC) and Customer LifeTime Value (CLTV)</li><li>15:30 -- Does risk mitigation in startups work? Should you start a startup?</li><li>19:30 -- Ideas are worthless - true or not?</li><li>20:39 -- The origin story of The Family and the startup ecosystem in Europe in the early 2010’s</li><li>27:51 -- Structure of The Family fellowship program</li><li>31:52 -- Who should apply to The Family program</li><li>33:26 -- Intro to the Creator Economy and why it matters</li><li>38:43 -- Jellysmack - the accelerator for creators</li><li>43:09 -- Investing in creators</li><li>47:43 -- Hugo Amsellem’s favorite book</li><li>50:25 -- What courage means for Hugo</li><li>53:32 -- Hugo Amsellem’s contact details and outro</li></ul><p>Please follow me on <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/leaptakerspodcast/">Instagram</a>, <a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/TheRemoKyburz">Twitter</a>, and my <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.leaptakers.com/">Website</a>, where I post new episodes and share resources & tips for anyone interested in entrepreneurship in Europe. </p><p>If you're enjoying the podcast, the best way to support the show is by leaving a review on <a target="_blank" rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/ch/podcast/the-leap-takers-podcast/id1468975811?l=en">Apple Podcast</a> or in your favorite podcast app.</p>
