The Remarkable CEO for Chiropractors

In this episode, you'll discover:

• You must choose 1 of 3 possible relationships with every team member 
• Do you want to be their “Boss”, their “Friend”...or their “Leader”?
• Let your Office Manager / COO be the Boss
• You can be friendly - but don’t try to be their “Friend” 
• Be their doctor - and never risk compromising that relationship   

Episode Highlights

02:59 - Relationship issues can be the root cause of challenges in businesses.

05:02 - Understanding the differences in relationships with CPAs and DCS associate doctors.

06:49 - The three relationships a leader can have with their team.

10:06 - The importance of positioning team members as leaders.

13:14 - The shift from Doctor to Trainer in team meetings.

15:51 - Maintaining boundaries in professional relationships, avoiding blurred lines between personal and professional life.

17:54 - Prioritizing building meaningful connections with team members over transactional management.

21:45 - The role of consistency and leadership in elevating relationships with team members. 

23:19 - The importance of maintaining a professional demeanor in a medical setting.

29:17 - Success Partner, Dr. Naota Hashimoto, chiropractor and CEO of TrackStat joins Dr. Lona to discuss his journey from running a dynamic chiropractic practice to developing TrackStat, a transformative software that boosts operational efficiency and profitability for healthcare practices. He'll share pivotal experiences that influenced him, insights on improving business productivity, and the driving forces behind his innovative approach. Join us for a compelling discussion on integrating technology with healthcare to enhance practice management. 

Resources Mentioned

In this episode, you'll discover:

• Of all the investment opportunities, one consistently outperforms the rest
• Prioritize your investments in this specific order
• Is your portfolio a reflection of your expertise?
• This perspective will bring you peace - and abundance

Episode Highlights

01:48 - Investing money as a chiropractor, with a focus on optimizing limited resources.

05:00 - The importance of aligning with one's values and managing your risk tolerance

07:33 - Understanding an investment before making it.

10:08 - Investing in areas where you have knowledge and experience.

12:33 - Investing in your inspirations, not desperation.

16:40 - Understanding the differences between investing in real estate and a business.

20:45 - The four areas of your business that you should prioritize investing in. 

23:24 - Taking a long-term view when investing in a business.

26:27 - Investing in business growth through marketing and team development for peace of mind. 

32:26 - Dr. Eric DiMartino welcomes Success Partner, Dr. Jason Green from Simplified Functional Medicine to discuss how their program helps chiropractors incorporate functional medicine into their practices without the need for additional extensive training. Offering comprehensive support in clinical systems, business management, and marketing to drive new patient acquisition, their approach streamlines the treatment of common chronic conditions with simplified protocols. They have also seen an attractive ROI, aiming for a 6 to 7 times return on investment for their clients. Tune in to learn how this system works and can benefit your practice. 

Resources Mentioned

In this episode, you'll discover:

• Are you delegating tasks - or outcomes? 
• The difference maker is data driven accountability 
• The 1-3-1 Rule and how to apply it in your business starting today
• Are you a Transactional Manager or a Transformational Leader? 
• Change this dynamic and durability will be the outcome 

Episode Highlights

01:50 - The difference between transactional management and transformational leadership in delegation.

03:58 - Insights on transformational leadership, feedback loops, and delegation methodology.

06:36 - The difference between delegating tasks and delegating outcomes.

09:31 - Assigning responsibilities and holding people accountable for achieving specific outcomes.

14:03 - The importance of having the right people in the right roles for successful delegation.

19:43 - Delegation and trust in leadership, and establishing a culture of transformational leadership.

24:23 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches. 

Resources Mentioned

In this episode, you'll discover: 

• How to recognize when you’re off track in your business and life 
• Why it must start with getting yourself back on track first. 
• The Rhythms that are almost guaranteed to keep you on track in your business and life
• Setting yourself and everyone you care about up for sustainable success 

Episode Highlights

00:00 - The importance of getting energy back on track when things are feeling flat or stagnant

03:01 - Accepting the current situation and focusing on moving forward with energy and focus.

06:21 - An analogy of surfing demonstrating the art of regrouping and resetting.

10:44 - The need for a "timeout" to regroup and prioritize your passions.

13:03 - Regrouping and checking in with oneself, when feeling overwhelmed or struggling with self awareness.

15:48 - Checking in with your “tribe” to align your actions with core values and vision. 

20:13 - Scheduling regrouping sessions and committing to the process to maintain focus and growth.

25:55 - Embracing board meetings as a way to regroup and relaunch your practices and providing resources for those who want to learn more.

28:28 - Dr. Adrian and Success Partner, Dr. David Fletcher converse about the benefits of using CLA technology in chiropractic practices. They emphasize its role in patient care improvement, practice efficiency, and enhancing patient-practice interactions. They underscore its use in growing practices through effective patient communication, retention, and internal referrals. Additionally, they highlight the benefits of tracking patient care progression with systematic re-exams, and the substantial patient data collected by CLA, illustrating chiropractic's profound effects on the nervous system.

Resources Mentioned

In this episode, you'll discover:

• Do you have a Personal Succession Plan? (Is your Estate Plan complete and current?) 
• What would happen to your business if you were out of the picture?
• Does your spouse / family know what to do if you pass?
• Is there a written plan of action for your beneficiaries?
• Included: the Remarkable Succession Plan Guide (PDF) 
• Do not procrastinate: Start this / complete this today

Episode Highlights

01:03 - The importance of succession planning for chiropractors and having a system in place. 

03:11 - Having a succession plan in place, especially for chiropractors, to mitigate potential consequences.

07:16 - Estate planning process, including a will, trusts, and a board of trustees to execute wishes and values.

09:15 - Retirement planning for entrepreneurs, who are often risk-averse but need to prioritize their financial futures.

12:01 - Clear planning and execution will protect your legacy and create a generational experience.

17:33 - The importance of organization and documentation in succession planning, using the law of Dominion as a powerful reference.

22:28 - Updating one's vision story and business succession planning annually.

26:36 - Essential steps for a successful business transition.

28:17 - The importance of being a ready leader and business in today's fast-paced world

30:26 - Dr. Andrew White, the founder of Align & Co, is this week’s Success Partner. Join Dr. Lona Cook and Dr. Andrew as they discuss the evolution of launching Align & Co and how it aims to revolutionize the delivery of chiropractic care. With a focus on bringing chiropractic care into the workplace, Dr. Andrew outlines how Align &  Co partners with businesses to provide on-site services, while highlighting the innovative approach to working with insurance companies. Explore the vision and passion driving the movement to make chiropractic care more accessible and impactful in the healthcare landscape.

Resources Mentioned