You’d be hard pressed to find a more determined entrepreneur than Irene Falcone. From the comfort of her garage, Irene created low-tox eCommerce brand Nourished Life and eventually sold it for $20 million. But the experience was anything but nourishing, she tells us with raw honesty on this episode of First Act.From those dark days, Irene went on to create non-alcoholic beverage brand Sans Drinks. Despite initial success riding the wave of zero-alcohol drinking trends, the business went into administration in 2023 after a period of fiery competition from bigger beasts in the industry. Not one to be battle worn, Irene rose again with a new venture, Clean Nectarine, ready to disrupt the clean beauty industry she pioneered all those years ago.You can check out Clean Nectarine - https://cleannectarine.com.au/ Learn more about your ad choices. Visit megaphone.fm/adchoices