Let's Talk Business
Let's Talk Business

Let's Talk Business

Meny Hoffman

Overview
Episodes

Details

Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. "How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?" Meny Hoffman, CEO of Ptex Group and founder of the Let's Talk Business Platform, will interview some of the world's most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they've had to overcome, how they've reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let's Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let's Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he's fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you're looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let's Talk Business podcast, where he'll share the strategies he's learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don't miss out on all of this and more, right here on the Let's Talk Business podcast.

Recent Episodes

How to Turn What You Know Into What You Earn - Rabbi Issamar Ginsburg
NOV 3, 2025
How to Turn What You Know Into What You Earn - Rabbi Issamar Ginsburg

What happens when a rabbi walks into the boardroom, and teaches Google how to think differently about business?

In this episode, Meny Hoffman sits down with Rabbi Issamar Ginzberg, a marketing strategist, consultant, and one of the most fascinating minds in the business world today. From closing deals with global brands to giving real-world advice to small business owners, Rabbi Issamar has built a career around one simple idea: truth sells better than hype!

They talk about what really builds credibility, how to turn what you already know into a profitable skill, and why being real beats being impressive every single time.

You'll learn: 👉 How to turn experience into income without sounding "salesy" 👉 Why honesty is still the best marketing strategy 👉 What separates action from just motion 👉 How to get your first big client without a fancy degree 👉 Why clarity always wins over confidence

If you've ever felt like you're doing the work but not getting ahead, this episode will shift how you think about business, purpose, and success itself. –

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn –

🔗 Episode Links 👤 Connect with Rabbi Issamar Ginsburg: https://www.linkedin.com/in/issamar 📘 Learn more about his work: https://rabbiissamar.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

💡 Meny's Practical Pointers 1. Tell the truth. The most powerful marketing tool you have is honesty. When you're real, people remember you. 2. Action beats ideas. You can plan all day, but progress starts the moment you take the first step. 3. Prepare before the moment. Success rarely happens by luck, it happens because you were ready when the door opened. 4. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. 5. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. –

Episode Timestamp: 00:00 – Your birthday message & purpose in business 00:40 – How to monetize your knowledge and skills 01:00 – Meny Hoffman intro and episode overview 02:50 – Gary Vee conference and early marketing lessons 05:10 – Truth in business – why honesty sells 06:30 – From mortgages to marketing + credit score tips 08:30 – Copywriting wins and direct response strategies 12:30 – Building credibility on big stages and brand value 19:20 – Personal branding vs authentic value creation 33:30 – Consistency and long-term reputation growth 43:20 – Portfolio tips + interview preparation strategies 54:00 – Coaching vs consulting and business advice 1:01:06 – Rapid fire questions and leadership takeaways -

#LetsTalkBusiness #MenyHoffman #RabbiIssamarGinzberg #BusinessStrategy #Entrepreneurship #Marketing #Consulting #Honesty #Clarity #Leadership #PtexGroup

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69 MIN
Generosity = Profit: The Surprising Secret of Great Leaders
OCT 27, 2025
Generosity = Profit: The Surprising Secret of Great Leaders

What if generosity wasn't just a nice leadership trait, but your biggest business advantage?

In this episode, Meny Hoffman sits down with John Whitt, executive coach, author of Checkmate: Winning Tactics for Translating Ideas Into Money, and creator of the Whole Life Leadership program. Together they unpack how generosity, clarity, and accountability can transform your business and your life.

After three decades inside billion-dollar corporations and years coaching entrepreneurs, John has seen what separates "busy operators" from real leaders—and why most companies stall long before they should.

You'll learn: 👉 Why generosity always delivers better business results 👉 The hiring mistake that costs leaders the most time and money 👉 How to build accountability that works both ways 👉 When to stop managing and start leading 👉 What Whole Life Leadership looks like on a stressful Tuesday

If you're running a company, leading a team, or trying to grow without burning out, this conversation will change how you think about leadership.

Subscribe for more deep-dive conversations with real builders and leaders. –

🎥 Watch & Connect 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T –

🔗 Episode Links 👤 Connect with John on LinkedIn: https://www.linkedin.com/in/coachjohnwhitt 🌐 Learn More: https://businesswhitt.com 📘 John's book Checkmate: https://amzn.to/3L7WrIo 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi –

💡 Practical Pointers (Meny's Takeaways) 1. Leadership never ends—it's a daily practice. 2. Generosity pays off. Time, attention, and care go further than money. 3. Hire for ownership, not tasks. Skills can be taught, attitude can't. 4. Accountability goes both ways. Let your team hold you to your word. 5. Clarity is power. When you know where you're going, people Follow. –

⏱️ Episode Timestamps 00:00 – Generosity defined: time, talent, treasure → profit 00:30 – Leadership is lonely and why every leader needs a coach 00:53 – Show open and host intro 01:10 – Guest intro: who John Whitt helps and how 02:04 – No perfection in leadership; John's path to Whole Life Leadership 03:38 – Pandemic, reset, and lessons from reflection 04:59 – Checkmate: the five steps—clarity, people, testing, planning, and change 05:49 – The six facets: clarity, relationships, goals, teamwork, strategy, and financials 08:05 – Generosity creates profit and how it actually works 10:50 – The costly hiring mistake and why to hire for ownership 13:16 – KPIs, metrics, and the 30–60 day rule for performance 15:02 – Accountability cuts both ways 16:03 – Meny's clarity session plug 17:07 – Quick wins for culture: using behavioral assessments 18:28 – B players vs A players: when "good enough" is enough 19:19 – When to stop operating and start leading 20:39 – The Whole Life Leadership event: format and outcomes 23:42 – "Stressful Tuesday" mindset: business as a vehicle for life 24:42 – Don't do it alone: advisors, coaches, and communities 26:09 – PandaDoc mention 27:04 – Where to find John and his links 28:00 – Rapid fire Q&A 29:40 – Meny's key takeaways 31:19 – Outro

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31 MIN
Building a Business That Runs on Life-or-Death Deadlines
SEP 1, 2025
Building a Business That Runs on Life-or-Death Deadlines

Ever felt the pressure of a tough deadline? Now imagine that deadline isn't about closing a deal or finishing a project, it's about saving a life!

Meet Simcha Shain, founder and CEO of ParaFlight EMS and OrganFlights.com. With more than 25 years in emergency medical services, Simcha built a company that blends aviation, logistics, and mission-driven leadership to deliver organs and critical care when every minute counts. His work is a masterclass in building systems that hold up under pressure and leading with purpose when failure isn't an option.

In this episode, Meny Hoffman sits down with Simcha to uncover what entrepreneurs and leaders can learn from running a business that operates on life-or-death deadlines. From scaling under extreme pressure to building trust with hospitals, pilots, and patients, Simcha shares how clarity of mission fuels growth, resilience, and culture.

You'll discover: 👉 Why purpose-driven business models outperform profit-only ventures 👉 How to build systems that stay strong under pressure 👉 The mindset required to lead when every decision is high stakes 👉 Why relationships and trust are the real infrastructure of any company 👉 How to stay grounded as a leader when the mission never stops

If you're a founder, executive, or team leader who wants to learn how to lead with clarity, resilience, and purpose, this conversation is essential listening! -

🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/PF7qsBP7T5g 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T -

🔗 Episode Links (Simcha Shain): 👤 Connect with Simcha on LinkedIn: https://www.linkedin.com/in/simshain/ 🌐 Learn More About ParaFlight EMS: https://paraflight.aero 🌐 Explore OrganFlights.com: https://organflights.com 📘 Book That Inspired Tzvi ("Giftology"): https://amzn.to/4gbM5CQ 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -

💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):

1. You don't need a typical business to build something massive. Simcha saw a real problem and created a solution, proving clarity beats chasing trends.

2.Pressure doesn't have to paralyze you. Systems and preparation let leaders make fast, high-stakes decisions.

3. Purpose drives performance. A clear mission inspires teams, builds stronger culture, and creates accountability.

4. Relationships are real infrastructure. Trust with hospitals, doctors, and partners is what sustains growth.

5. Don't overcomplicate it. Start with the need in front of you, take action, and keep solving as you go. -

Episode Timestamps: 00:00 – Teaser: Simcha's stories from the field 01:18 – Let's Talk Business Podcast Intro 01:34 – Meny Hoffman introduces guest Simcha Shain 03:04 – From paramedic to founder: Simcha's journey 07:04 – Why purpose beats profit in business building 11:00 – The systems behind ParaFlight and OrganFlights 14:50 – Leadership under pressure: lessons from high-stakes decisions 22:15 – Relationships as infrastructure: building trust with hospitals and pilots 33:39 – How to lead with clarity when the stakes are high 42:00 – Avoiding burnout: why purpose sustains performance 47:29 – Meny Hoffman's takeaways and summary

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49 MIN
Trump's 'One Big Beautiful Bill' Explained: Tax Secrets That Could Save You Millions!
JUL 28, 2025
Trump's 'One Big Beautiful Bill' Explained: Tax Secrets That Could Save You Millions!

Everyone's talking about Trump's One Big Beautiful Bill, but do you know what's really inside? More importantly, how could it affect YOUR taxes, YOUR business, and YOUR family's future starting in 2025?

In this episode of the Let's Talk Business Podcast, Meny Hoffman sits down with Saul & Simeon Friedman of Saul Friedman & Company, one of the most trusted accounting firms for over 50 years. Together, they break down the most powerful tax changes, hidden credits, and financial strategies that could save you thousands or even millions if you know how to leverage them.

What You'll Discover in This Episode 👉 The real meaning of Trump's "One Big Beautiful Bill" and why the name is genius. 👉 Bonus Depreciation (100%) — how businesses can write off major purchases in a single year. 👉 R&D Credits — cash-back incentives for innovation and development. 👉 Trump Accounts for Kids — how a $1,000 government account could grow into $90,000+. 👉 Scholarship Grant Credits — a dollar-for-dollar credit for private school tuition. 👉 Estate tax exemptions and strategies that could save families millions.

Whether you're a business owner, investor, or parent, this episode is a must-listen if you want to stay ahead of the biggest tax changes in decades.

Watch & Connect 🎥 Listen to the Full Episode Here: [Your Full Episode Link] 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T

Episode Links (Saul Friedman & Company) 👤 Connect with Saul Friedman & Company: https://www.linkedin.com/company/saul-n-friedman-&-company 🏢 Learn More About Their Firm: https://snfco.com/ 📩 For Accounting & Business Inquiries: (718) 232-1111

📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi

Key Takeaways (Meny Hoffman's Notes) 1. Plan Around Bonus Depreciation. Use the 100% write-off to reduce taxes strategically. 2. R&D Credits Are Underrated. Most businesses are missing free money they already qualify for. 3. Start Trump Accounts Early. A small annual investment can compound into massive savings. 4. Scholarship Credits = Free Tax Reduction. A direct credit, not just a deduction. 5. Your Books = Your Future. A strong set of financials is your ticket to growth and leverage.

Episode Timestamps 00:00 – Hook: The hidden power of Trump's One Big Beautiful Bill 01:21 – Let's Talk Business Podcast Intro 01:34 – Meny Hoffman introduces Saul & Simeon Friedman 04:02 – Why the bill's branding is a stroke of genius 06:33 – Key tax changes explained 14:16 – Bonus Depreciation: How it saves businesses big money 19:22 – R&D Credits: What most business owners miss 25:34 – Trump Accounts: Future-proof savings for kids 36:40 – Scholarship Grant Credits: Dollar-for-dollar tuition credit 49:27 – Meny Hoffman's final takeaways

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80 MIN
How to Speak Like a Leader | Executive Coach Bill Smartt
JUL 1, 2025
How to Speak Like a Leader | Executive Coach Bill Smartt

Ever feel that rush of panic before a big presentation? What if you could command any room with total confidence, not because you were "born with it," but because you learned the code? This episode is a masterclass in exactly that.

Meet Bill Smartt. After a career as a classically trained actor, he became one of the most sought-after executive coaches, fixing the #1 thing that holds leaders back: poor communication. He's the secret weapon for executives at Citibank, Deloitte, Harvard Business School, and the United Nations.

In this deep-dive conversation, Meny Hoffman sits down with Bill to uncover his playbook for turning nervous speakers into powerful communicators, building unshakeable presence, and using simple frameworks to make any message land with impact.

You'll discover: 👉 The #1 mistake 99% of people make when they present (and how to fix it instantly). 👉 An "Actor's Trick" to turn speaking FEAR into genuine, unshakable confidence. 👉 A simple 3-part framework to structure any talk perfectly, so you're never at a loss for words. 👉 The uncomfortable exercise that is the fastest path to improving your executive presence. 👉 Why being a "natural" speaker is a MYTH, and how you can learn this skill starting today.

If you're a founder trying to inspire your team, a leader tired of being misunderstood, or anyone who wants to speak with clarity and confidence, this conversation is essential listening.

👉 Subscribe for more deep-dive conversations with real builders and leaders. –

🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: [Your Full Episode Link] 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T –

🔗 Episode Links (Bill Smartt): 👤 Connect with Bill Smartt on LinkedIn: https://linkedin.com/in/billsmartt 🏢 Learn More About Bill's Coaching: https://www.billsmartt.com 🎁 Special Offer: Mention the podcast for a FREE Team Tune-Up session with Bill.

📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -

💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):

1. Communication is a Teachable Skill. It's not a personality trait. Skills like pausing, controlling your tone, and managing your energy can be practiced and mastered by anyone, not just "naturals."

2. Record Yourself. The Camera Doesn't Lie. This is the fastest path to self-awareness. You'll instantly see your filler words, nervous gestures, and energy levels, which is the quickest way to begin improving.

3. Use the "Past, Present, Future" Framework. For instant clarity in any situation, structure your communication this way: provide the Past (context), explain the Present (the current situation), and outline the Future (the desired outcome or next steps).

4. Connect Before You Present. Don't just jump into your slides. Start by listening to your audience first. When people feel heard, your message lands with far greater impact.

5. To Manage Nerves, Manage Your Breath. Your breath is the best physical tool to counteract a fight-or-flight response. Before any stressful presentation, take a moment for deep, controlled breathing to ground yourself and lead with calm control. – Episode Timestamps: 00:00 - Teaser: Bill Smartt's key soundbites on communication 01:21 - "Let's Talk Business" Podcast Intro 01:34 - Host Meny Hoffman introduces the episode and guest, Bill Smartt 03:04 - Meny asks Bill about his journey into communication coaching 05:12 - Bill explains his "What, How, Mindset" coaching framework 06:31 - The difference between formal presentations and general leadership communication 08:51 - The root cause of poor communication in organizations 10:32 - The importance of connecting with your audience and listening 13:41 - Ad Break: Clarity Sessions 14:44 - Topic: The difference between "Public Speaking" and "Presenting" 17:48 - How introverts can become powerful communicators 22:08 - Why you must simplify your message to be effective 25:21 - The "Past, Present, Future" Framework for structuring any talk 27:40 - The importance of practicing out loud 32:07 - Meny Hoffman's summary and takeaways begin 49:27 - Outro: "That's my conversation with Bill Smartt. My takeaways from this one..."

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52 MIN