<p>The <a href="https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e?gaa_at=eafs&gaa_n=AWEtsqfFSM17Wysd68G3mD2OysHxOu7Fd79LlMg5swpqQU5pqPfbzPjoIpv4k2khTgU%3D&gaa_ts=6940b14e&gaa_sig=PUU9xv9RoI0EL6LleV0nfydf_SihSFN1VFhLzTef2EVmfQLiXFwa0eLWr146669qo_XFueF3-3-AoU75SfKyIg%3D%3D" target="_self">Wall Street Journal declared in a recent article</a> this week that companies are “desperately seeking storytellers.” According to LinkedIn job posting data, the use of <em>storyteller</em> as a job title has doubled in the past year. Organizations from Big Tech to nonprofits are rebranding communications roles and layering on flashy titles like <em>Head of Storytelling</em> or <em>Director of Narrative.</em> </p><p>At first glance, this feels right. We’ve all felt the pressure to cut through the noise, humanize our brands, and connect emotionally with audiences. But this framing treats <em>storytelling</em> like a function you can hire for, rather than a capability every leader and every team must cultivate.</p>