In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events. Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to create meaningful connections through their Bizzy Building Connections series, aiming to support and connect event professionals in authentic ways. Here’s what you’ll hear about in this conversation: <ul> <li dir="ltr" aria-level="1"> Why event planners should focus on creating personal and authentic connections at their events. </li> <li dir="ltr" aria-level="1"> How utilizing tools and technology can significantly streamline the event planning process and improve efficiency. </li> <li dir="ltr" aria-level="1"> Why incorporating strong branding and storytelling into events can enhance the overall experience and make it more memorable for attendees. </li> </ul> Mentioned in this episode <ul> <li dir="ltr" aria-level="1"> <a href= "https://www.linkedin.com/in/laurashsor/">Lauren Sorenson</a> </li> <li dir="ltr" aria-level="1"> <a href= "http://www.bizzabo.com">Bizzabo</a> </li> </ul> For the full transcript, mentions, and more, visit <a href= "https://www.bizzabo.com/podcast/event-industry-trends-bizzabo">www.bizzabo.com/podcast/event-industry-trends-bizzabo</a>

<description>&lt;p dir="ltr"&gt;In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events.&lt;/p&gt; &lt;p dir="ltr"&gt;Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to create meaningful connections through their Bizzy Building Connections series, aiming to support and connect event professionals in authentic ways.&lt;/p&gt; &lt;p dir="ltr"&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Why event planners should focus on creating personal and authentic connections at their events.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How utilizing tools and technology can significantly streamline the event planning process and improve efficiency.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Why incorporating strong branding and storytelling into events can enhance the overall experience and make it more memorable for attendees.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;h2 dir="ltr"&gt;Mentioned in this episode&lt;/h2&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://www.linkedin.com/in/laurashsor/"&gt;Lauren Sorenson&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "http://www.bizzabo.com"&gt;Bizzabo&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;For the full transcript, mentions, and more, visit&lt;/span&gt; &lt;strong&gt;&lt;a href= "https://www.bizzabo.com/podcast/event-industry-trends-bizzabo"&gt;www.bizzabo.com/podcast/event-industry-trends-bizzabo&lt;/a&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how...

Navigating Event Industry Trends, Branding, and Connection with Bizzabo

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs. Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences. Here’s what you’ll hear about in this conversation: <ul> <li dir="ltr" aria-level="1"> Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups. </li> <li dir="ltr" aria-level="1"> How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement. </li> <li dir="ltr" aria-level="1"> Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences. </li> </ul> For the full transcript, mentions, and more, visit <a href= "https://www.bizzabo.com/podcast/event-registration-trends-opus">www.bizzabo.com/podcast/event-registration-trends-opus</a>

<description>&lt;p dir="ltr"&gt;In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs.&lt;/p&gt; &lt;p dir="ltr"&gt;Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences.&lt;/p&gt; &lt;p dir="ltr"&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;&lt;strong id= "docs-internal-guid-0ce3c4d8-7fff-c633-084b-8c984fa2beac"&gt;&lt;/strong&gt;&lt;br /&gt; For the full transcript, mentions, and more, visit&lt;/span&gt; &lt;strong id= "docs-internal-guid-f4c8769d-7fff-51b0-8e5b-041a491c93e3"&gt;&lt;a href= "https://www.bizzabo.com/podcast/event-registration-trends-opus"&gt;www.bizzabo.com/podcast/event-registration-trends-opus&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;</description>

Katie McIntyre, Director of Strategy and Event Technology at Opus discusses the evolving landscape of event planning.

Cracking the Code on Event Registration and Attendance Trends with Opus

In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention. The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes. Here’s what you’ll hear about in this conversation: <ul> <li dir="ltr" aria-level="1"> How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness. </li> <li dir="ltr" aria-level="1"> How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events. </li> <li dir="ltr" aria-level="1"> How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events. </li> </ul> For the full transcript, mentions, and more, visit  <a href= "https://www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc"> www.bizzabo.com/podcast/2025-event-industry-benchmarks</a>

<description>&lt;p dir="ltr"&gt;In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention.&lt;/p&gt; &lt;p dir="ltr"&gt;The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes.&lt;/p&gt; &lt;p dir="ltr"&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;For the full transcript, mentions, and more, visit  &lt;strong id= "docs-internal-guid-3e3ce8af-7fff-f556-3f8c-ae174973c51c"&gt;&lt;a href= "https://www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc"&gt; &lt;strong id= "docs-internal-guid-ce667a5d-7fff-17ce-fcc6-1562c066c8b7"&gt;www.bizzabo.com/podcast/2025-event-industry-benchmarks&lt;/strong&gt;&lt;/a&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;</description>

A discussion with IBM, Opus, and Drury Design

2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events

In this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the importance of sustainability in AV production. They discuss the impact of AI on event planning and the significance of human interaction in any event experience. Adam Palleschi shares insights into how AI and AR are being used in the events industry, emphasizing the importance of using technology to augment rather than replace human interaction. He also highlights the need for creativity in event planning and the benefits of sharing budgets with AV teams to maximize value and enhance the overall event experience. Here’s what you’ll hear about in this conversation: <ul> <li dir="ltr" aria-level="1"> How AI can enhance event experiences by aiding in messaging, networking, and learning but should not overshadow the human element. </li> <li dir="ltr" aria-level="1"> How sustainability in AV production is advancing with technologies like LED lighting, reducing emissions and waste. </li> <li dir="ltr" aria-level="1"> Why event planners should involve AV teams early in the planning process and share budgets to maximize creative potential and event impact. </li> </ul> For the full transcript, mentions, and more, visit <a href= "https://www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc"> www.bizzabo.com/podcast/</a><a href= "https://www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc">ai-ar-sustainability-events-bb-blanc</a>

<description>&lt;p dir="ltr"&gt;In this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the importance of sustainability in AV production. They discuss the impact of AI on event planning and the significance of human interaction in any event experience.&lt;/p&gt; &lt;p dir="ltr"&gt;Adam Palleschi shares insights into how AI and AR are being used in the events industry, emphasizing the importance of using technology to augment rather than replace human interaction. He also highlights the need for creativity in event planning and the benefits of sharing budgets with AV teams to maximize value and enhance the overall event experience.&lt;/p&gt; &lt;p dir="ltr"&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How AI can enhance event experiences by aiding in messaging, networking, and learning but should not overshadow the human element.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How sustainability in AV production is advancing with technologies like LED lighting, reducing emissions and waste.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Why event planners should involve AV teams early in the planning process and share budgets to maximize creative potential and event impact.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;For the full transcript, mentions, and more, visit &lt;strong id= "docs-internal-guid-3e3ce8af-7fff-f556-3f8c-ae174973c51c"&gt;&lt;a href= "https://www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc"&gt; www.bizzabo.com/podcast/&lt;/a&gt;&lt;/strong&gt;&lt;/span&gt;&lt;strong id= "docs-internal-guid-06a1077f-7fff-e784-a957-257f2968bf2c"&gt;&lt;a href= "https://www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc"&gt;ai-ar-sustainability-events-bb-blanc&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;</description>

Adam Palleschi, managing director of BB Blanc, delves into his predictions for the future of events. 

AI, AR, and Sustainability in Events with BB Blanc

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences. Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency planning, and transparency with finance teams. She also offers advice for event planners working with more conservative brands on how to incorporate trends and creativity while staying true to their brand identity. Here’s what you’ll hear about in this conversation: <ul> <li dir="ltr" aria-level="1"> Ideas for incorporating fun and trendy activations like mocktails and oxygen bars to create memorable event experiences. </li> <li dir="ltr" aria-level="1"> The importance of regularly updating and managing your event budget to ensure financial success and transparency with your team and executives. </li> <li dir="ltr" aria-level="1"> How to leverage your professional network and attend industry events to build relationships and gain insights from other event professionals. </li> </ul> For the full transcript, mentions, and more, visit <a href= "https://www.bizzabo.com/podcast/event-trends-budgets-6sense">www.bizzabo.com/podcast/event-trends-budgets-6sense</a>

<description>&lt;p dir="ltr"&gt;In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences.&lt;/p&gt; &lt;p dir="ltr"&gt;Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency planning, and transparency with finance teams. She also offers advice for event planners working with more conservative brands on how to incorporate trends and creativity while staying true to their brand identity.&lt;/p&gt; &lt;p dir="ltr"&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Ideas for incorporating fun and trendy activations like mocktails and oxygen bars to create memorable event experiences.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;The importance of regularly updating and managing your event budget to ensure financial success and transparency with your team and executives.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How to leverage your professional network and attend industry events to build relationships and gain insights from other event professionals.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;For the full transcript, mentions, and more, visit &lt;strong id= "docs-internal-guid-3e3ce8af-7fff-f556-3f8c-ae174973c51c"&gt;&lt;a href= "https://www.bizzabo.com/podcast/event-trends-budgets-6sense"&gt;www.bizzabo.com/podcast/event-trends-budgets-6sense&lt;/a&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;</description>

Bethany Murphy, Head of Events at 6sense, shares insights on AI in events, creative event activations, and expert tips on budgeting, transparency, and brand-friendly innovation.

Breaking Down Event Trends, Budgets, and Engagement with 6sense

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

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