Grab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing weddings to orchestrating large-scale corporate events, emphasizing the importance of integrating AI technology to enhance attendee engagement and optimize event outcomes.  With a focus on 6sense's annual user conference, Breakthrough, Sadighian outlines how strategic planning, audience targeting, and innovative tech integration have led to substantial growth in attendance and engagement. Here’s what you’ll hear about in this conversation: 1) How integrating AI and predictive analytics can transform event engagement and operational efficiency 2) The key metrics organizers should track to measure ROI, including pipeline influence and attendee engagement 3) How to create “wow” moments through thoughtful venue choices, personalized interactions, and technology like the Klik SmartBadge™  For the full transcript, resources mentioned in the episode, and more, please visit https://www.bizzabo.com/podcast/angela-sadighian-AI-event-tech-smart-badges.

<description>&lt;p dir="ltr"&gt;Grab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing weddings to orchestrating large-scale corporate events, emphasizing the importance of integrating AI technology to enhance attendee engagement and optimize event outcomes. &lt;/p&gt; &lt;p dir="ltr"&gt;With a focus on 6sense's annual user conference, Breakthrough, Sadighian outlines how strategic planning, audience targeting, and innovative tech integration have led to substantial growth in attendance and engagement.&lt;/p&gt; &lt;p dir="ltr"&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;1) How integrating AI and predictive analytics can transform event engagement and operational efficiency&lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;2) The key metrics organizers should track to measure ROI, including pipeline influence and attendee engagement&lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;3) How to create “wow” moments through thoughtful venue choices, personalized interactions, and technology like the Klik SmartBadge™ &lt;/p&gt; &lt;p&gt;For the full transcript, resources mentioned in the episode, and more, please visit https://www.bizzabo.com/podcast/angela-sadighian-AI-event-tech-smart-badges.&lt;/p&gt;</description>

Grab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing...

Transforming conferences through AI and event tech with 6sense’s Angela Sadighian

In this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an experiential marketing hub, emphasizing the transformative shift toward collaborative platforms that support freelancers, agencies, and brands. Through discussions on career transitions, the value of a robust network, and leveraging technology for efficiency, Jackson provides insights into the evolving landscape of event production and marketing. Listeners are treated to Jackson’s personal story, reflecting on his roots in the concert industry and his adventurous leap into freelancing in LA, leading to the inception of Live Out of Office. This platform aims to streamline the event production process, making it more accessible and efficient for industry professionals.  Here’s more of what you’ll hear about in this conversation: 1. Why building a solid network is crucial for success in the event industry and how relationships shape careers 2. The challenges and rewards of moving from full-time employment to freelance event production 3. The role of AI and technological platforms in revolutionizing event planning and production, making processes more efficient and creative For show notes, mentions, and the full transcript, visit https://www.bizzabo.com/podcast/brad-jackson-networking-event-production

<description>&lt;p dir="ltr"&gt;In this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an experiential marketing hub, emphasizing the transformative shift toward collaborative platforms that support freelancers, agencies, and brands. Through discussions on career transitions, the value of a robust network, and leveraging technology for efficiency, Jackson provides insights into the evolving landscape of event production and marketing.&lt;/p&gt; &lt;p dir="ltr"&gt;Listeners are treated to Jackson’s personal story, reflecting on his roots in the concert industry and his adventurous leap into freelancing in LA, leading to the inception of Live Out of Office. This platform aims to streamline the event production process, making it more accessible and efficient for industry professionals. &lt;/p&gt; &lt;p dir="ltr"&gt;Here’s more of what you’ll hear about in this conversation:&lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;1. Why building a solid network is crucial for success in the event industry and how relationships shape careers&lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;2. The challenges and rewards of moving from full-time employment to freelance event production&lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;3. The role of AI and technological platforms in revolutionizing event planning and production, making processes more efficient and creative&lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;For show notes, mentions, and the full transcript, visit https://www.bizzabo.com/podcast/brad-jackson-networking-event-production&lt;/p&gt;</description>

In this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an...

Mastering the art of experiential marketing in event production with Brad Jackson

In this engaging episode of Event Experience, host Rachel Moore sits down with Deesha Dyer, the former White House Social Secretary and current president Hook & Fasten Consulting, to delve into the intricacies of planning high-profile events at the White House.  Dyer shares her journey from being an event geek to orchestrating one of the most notable events of the Obama administration: the visit of Pope Francis. The conversation provides a rare glimpse into the challenges and triumphs of managing events on the world stage, including managing a diverse team of professionals and the logistics of welcoming international dignitaries.  As president of Hook & Fasten Consulting, Dyer focuses on creating authentic partnerships, achieving meaningful community impact, and championing inclusivity.  Here’s what you’ll hear about in this conversation: 1) The creativity and strategic thinking involved in planning high-profile events, including showcasing diversity and connecting with wider audiences  2) The unique pressures of working in the White House — from wardrobe malfunctions to meeting expectations of dignitaries and the public  3) The importance of community involvement in events and the potential to make a meaningful impact For show notes, mentions, and the full transcript, visit https://www.bizzabo.com/podcast/deesha-dyer-inclusion-white-house-events

<description>&lt;p dir="ltr"&gt;In this engaging episode of Event Experience, host Rachel Moore sits down with Deesha Dyer, the former White House Social Secretary and current president Hook &amp; Fasten Consulting, to delve into the intricacies of planning high-profile events at the White House. &lt;/p&gt; &lt;p dir="ltr"&gt;Dyer shares her journey from being an event geek to orchestrating one of the most notable events of the Obama administration: the visit of Pope Francis. The conversation provides a rare glimpse into the challenges and triumphs of managing events on the world stage, including managing a diverse team of professionals and the logistics of welcoming international dignitaries. &lt;/p&gt; &lt;p dir="ltr"&gt;As president of Hook &amp; Fasten Consulting, Dyer focuses on creating authentic partnerships, achieving meaningful community impact, and championing inclusivity. &lt;/p&gt; &lt;p dir="ltr"&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;1) The creativity and strategic thinking involved in planning high-profile events, including showcasing diversity and connecting with wider audiences &lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;2) The unique pressures of working in the White House — from wardrobe malfunctions to meeting expectations of dignitaries and the public &lt;/p&gt; &lt;p dir="ltr" role="presentation"&gt;3) The importance of community involvement in events and the potential to make a meaningful impact&lt;/p&gt; &lt;p&gt;For show notes, mentions, and the full transcript, visit https://www.bizzabo.com/podcast/deesha-dyer-inclusion-white-house-events&lt;/p&gt;</description>

Planning high-profile events plus insights into inclusion, community impact, and more

Go behind the scenes of White House events with Deesha Dyer

In this episode, you’ll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance attendee experiences and achieve organizational goals. She also offers personal insights into her go-to resources and her passion for classic crime dramas and strategic business books, providing a well-rounded view of her professional and personal interests. Here’s what you’ll hear about in this conversation: 1) The shifting landscape of event strategy, focusing on people, products, and processes to drive success in the dynamic world of events 2) The untapped potential of event content as a tool for ongoing engagement and strategic advantage 3) How the integration of data analysis and artificial intelligence is transforming event planning For the full transcript and show notes, visit <a href= "https://www.bizzabo.com/podcast/natasha-wood-harnessing-event-content-AI-data"> https://www.bizzabo.com/podcast/natasha-wood-harnessing-event-content-AI-data</a>

<description>&lt;p&gt;&lt;!-- wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;In this episode, you’ll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance attendee experiences and achieve organizational goals. She also offers personal insights into her go-to resources and her passion for classic crime dramas and strategic business books, providing a well-rounded view of her professional and personal interests.&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:paragraph --&gt; &lt;!-- wp:paragraph --&gt;&lt;/p&gt; &lt;p&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;p&gt;&lt;span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"&gt; 1) The shifting landscape of event strategy, focusing on people, products, and processes to drive success in the dynamic world of events&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"&gt; 2) The untapped potential of event content as a tool for ongoing engagement and strategic advantage&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"&gt; 3) How the integration of data analysis and artificial intelligence is transforming event planning&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"&gt; For the full transcript and show notes, visit &lt;a href= "https://www.bizzabo.com/podcast/natasha-wood-harnessing-event-content-AI-data"&gt; https://www.bizzabo.com/podcast/natasha-wood-harnessing-event-content-AI-data&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;!-- /wp:list --&gt;&lt;/p&gt;</description>

In this episode, you’ll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance...

Harnessing the power of content, AI, and data for event success with Natasha Wood

In this episode, Host Rachel Moore brings together Makenzie Stokel and Channing Moreland, the cofounders of EVA, to explore the transformative power of entertainment in event planning. Delving into their unique roles and the genesis of EVA, an online marketplace for booking vetted entertainment, Stokel and Moreland share their expertise on selecting the right speakers and the impact of out-of-the-box activations that leave lasting impressions on attendees while advocating for the infusion of fun and interactive elements that connect deeply with attendees.  For these EVA founders, engagement and entertainment go hand in hand in elevating the event experience. By aligning entertainment choices with the event’s goals and themes, they provide valuable insights for event professionals looking to captivate and inspire their audiences. Here’s what you’ll hear about in this conversation: 1) Why entertainment and speakers should be woven into the fabric of event planning from day one 2) How customization and interactivity are essential to creating memorable and personalized activations 3) Ways to streamline finding and booking entertainment using tools like EVA For show notes and a full transcript, visit https://www.bizzabo.com/podcast/eva-cofounders-event-entertainment

<description>&lt;p dir="ltr"&gt;In this episode, Host Rachel Moore brings together Makenzie Stokel and Channing Moreland, the cofounders of EVA, to explore the transformative power of entertainment in event planning. Delving into their unique roles and the genesis of EVA, an online marketplace for booking vetted entertainment, Stokel and Moreland share their expertise on selecting the right speakers and the impact of out-of-the-box activations that leave lasting impressions on attendees while advocating for the infusion of fun and interactive elements that connect deeply with attendees. &lt;/p&gt; &lt;p dir="ltr"&gt;For these EVA founders, engagement and entertainment go hand in hand in elevating the event experience. By aligning entertainment choices with the event’s goals and themes, they provide valuable insights for event professionals looking to captivate and inspire their audiences.&lt;/p&gt; &lt;p dir="ltr"&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;p dir="ltr"&gt;1) Why entertainment and speakers should be woven into the fabric of event planning from day one&lt;/p&gt; &lt;p dir="ltr"&gt;2) How customization and interactivity are essential to creating memorable and personalized activations&lt;/p&gt; &lt;p dir="ltr"&gt;3) Ways to streamline finding and booking entertainment using tools like EVA&lt;/p&gt; &lt;p dir="ltr"&gt;For show notes and a full transcript, visit https://www.bizzabo.com/podcast/eva-cofounders-event-entertainment&lt;/p&gt;</description>

In this episode, Host Rachel Moore brings together Makenzie Stokel and Channing Moreland, the cofounders of EVA, to explore the transformative power of entertainment in event planning. Delving into their unique roles and the genesis of EVA, an online...

Mastering encore-worthy event entertainment with Makenzie Stokel and Channing Moreland

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

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