In music right now, the winners aren’t just the artists with the biggest audiences, they’re the teams that control the infrastructure. First, I sit down with Mag Rodriguez, CEO and co-founder of EVEN, to break down how Even became a key part of J. Cole’s The Fall Off rollout, from exclusive drops and direct-to-fan sales to tour presales and fan community features designed to keep people coming back. Then, I’m joined by Lior Tibon, CEO and co-founder of Duetti, to unpack the financial plumbing behind catalog deals: how Duetti raised $200M, why equity and debt get used differently, and how data, underwriting, and marketing operations power the rights-acquisition machine. CHAPTERS: 04:27 Why J. Cole Uses EVEN 10:16 EVEN-UMG Deal, Explained 16:49 Clearing the Rumors 32:30 Duetti’s Equity vs. Debt Stack 33:34 What a typical Duetti deal looks like 38:38 Catalog Marketing Playbook SPONSORSChartmetric: Listen in for our Stat of the Week Linktree: Share music, sell merch, and connect with fans on one simple link. Linktree is the #1 link in bio tool that musicians and artists use to connect fans to everything they do. TRAPITAL Where technology shapes culture. New episodes and memos every week. Sign up here for free.