<p>Fried chicken is booming in Britain - the market is now worth over £3bn a year. Up and down high streets, a whole new generation of fast food chicken restaurants have sprung up, buzzy US imports like Wingstop and Dave’s Hot Chicken, putting pressure on the established brands.</p><br><p>In part, it’s down to Gen Z enthusiasm, driven by pop culture hits like Chicken Shop Date as well as viral ASMR videos of crunching, chewing and sizzling.&nbsp;</p><br><p>So how can the market leader and established brand KFC maintain its dominance? And what does the fried chicken boom tell us about the way Britain - and British diets - are changing ?</p><br><p>Guest:&nbsp;</p><ul><li>Rob Swain, General Manager, KFC&nbsp;UK &amp; Ireland</li></ul><p>Hosts:&nbsp;</p><ul><li>Hannah Prevett, Associate Business Editor, The Sunday Times</li><li>Dominic O’Connell, columnist, The Times &amp; business correspondent, Times Radio</li></ul><p><br></p><p>Producer: Miriam Hall</p><p>Senior Producer: Julia Johnson</p><p>Development Editor: Sandra Shmueli</p><p>Executive Producer: Kate Ford</p><p>Get in touch: thebusiness@thetimes.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Business

The Times

Chicken Wars: Can KFC still rule the roost? With KFC's Rob Swain

DEC 4, 202540 MIN
The Business

Chicken Wars: Can KFC still rule the roost? With KFC's Rob Swain

DEC 4, 202540 MIN

Description

<p>Fried chicken is booming in Britain - the market is now worth over £3bn a year. Up and down high streets, a whole new generation of fast food chicken restaurants have sprung up, buzzy US imports like Wingstop and Dave’s Hot Chicken, putting pressure on the established brands.</p><br><p>In part, it’s down to Gen Z enthusiasm, driven by pop culture hits like Chicken Shop Date as well as viral ASMR videos of crunching, chewing and sizzling.&nbsp;</p><br><p>So how can the market leader and established brand KFC maintain its dominance? And what does the fried chicken boom tell us about the way Britain - and British diets - are changing ?</p><br><p>Guest:&nbsp;</p><ul><li>Rob Swain, General Manager, KFC&nbsp;UK &amp; Ireland</li></ul><p>Hosts:&nbsp;</p><ul><li>Hannah Prevett, Associate Business Editor, The Sunday Times</li><li>Dominic O’Connell, columnist, The Times &amp; business correspondent, Times Radio</li></ul><p><br></p><p>Producer: Miriam Hall</p><p>Senior Producer: Julia Johnson</p><p>Development Editor: Sandra Shmueli</p><p>Executive Producer: Kate Ford</p><p>Get in touch: [email protected]</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>