Cubicle to CEO
Cubicle to CEO

Cubicle to CEO

Ellen Yin

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Episodes

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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Recent Episodes

293.  46K List Growth Case Study: From Snooze-Worthy to Subscriber Magnet
APR 5, 2025
293. 46K List Growth Case Study: From Snooze-Worthy to Subscriber Magnet
Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level. Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approachable, and surprisingly fun. Her strategy? Hooking leads with must-know legal insights, then keeping them engaged with high-value business growth content.  And with a 37% average open rate, her audience isn’t just opting in once—they’re paying attention and coming back for more. In this case study, Sam breaks down exactly how she fueled her list growth  to 46,000 active subscribers so you can apply what works to your own niche.  Connect with Sam: Get your hands on Sam's book: https://www.samvanderwielen.com/book/ Listen to Sam’s Podcast On Your Terms®: https://www.samvanderwielen.com/podcast Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business': https://www.samvanderwielen.com/legal-workshop/ IG: @samvanderwielen Listen to Sam's last episode of Cubicle to CEO: https://open.spotify.com/episode/4mSfMTXqRnyUJ4Hj4Ot31q?si=ieHDKOhzRuSZLtKg29wRAA Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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57 MIN
292. How Smart Spending 4X’d Her Business in 1 Year
MAR 31, 2025
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52 MIN
291. They Stopped Marketing and Built a Multi 7-Figure Firm By Focusing On This Instead
MAR 24, 2025
291. They Stopped Marketing and Built a Multi 7-Figure Firm By Focusing On This Instead
Could your business not only survive, but thrive, if you eliminated all external marketing efforts? This boutique firm did just that, and scaled to multi-seven figures annually—entirely through referrals. Today’s case study features Jessica Marx, a former corporate healthcare executive who launched Tailored Premier, a business advisory firm, with an unconventional approach: no traditional marketing, just a relentless focus on delivering best-in-class results so impactful that her clients do the selling for her. As a result, her 100% referral based business is thriving and pays out tens of thousands of dollars annually to their partners. With a simple referral deck, high-value referral partners, and an invitation-only referral program, she’s showing us why business isn’t one size fits all and that in her case, the best marketing strategy for her business might just be no marketing at all. Connect with Jessica: www.tailoredpremier.com IG: @thejessicamarx IG: @millionsweremade Link mentioned in this episode: Referral Case Study: https://link.chtbl.com/0S-dsD4W Episodes with wealth advisor, Kaitlyn Carlson: This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx [Q2 2023 Income Report] Our Lowest Ad Spend In Years Still Generated $126K In Revenue: https://podcasts.apple.com/us/podcast/q2-2023-income-report-our-lowest-ad-spend-in-years/id1470966370?i=1000622897242 [Q3 2023 Income Report] What Did Taking A Month Off Do To The Business Bottom Line?: https://link.chtbl.com/b1mfYwOo Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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62 MIN