Cubicle to CEO
Cubicle to CEO

Cubicle to CEO

Ellen Yin

Overview
Episodes

Details

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Recent Episodes

344. My Honest Experience Buying a Brick & Mortar Retail Store as a Second Business
JUN 15, 2026
344. My Honest Experience Buying a Brick & Mortar Retail Store as a Second Business
This is a free preview of a paid episode (59 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Introducing “Revenue → Returns (How My Money Makes Me Money)”: our next case study series where we interview entrepreneurs on how they’re investing the money their business makes in ventures outside of their main business to grow their wealth. Kicking off the series with a highly requested discussion on using your business profits to buy another existing business, our founder Ellen Yin debriefs her recent acquisition of Runway Fashion Exchange, a brick and mortar resale store in a college town in Oregon. With details on deal structure, due diligence process, and what returns the store is generating, this is an honest account of what buying a business is actually like — from the first conversation with the seller to now four months in operation as the new owner. Links mentioned in today's episode: Codie Sanchez's episode: https://open.spotify.com/episode/4T1AQVVwDENbIklsKUFTme?si=74b67d89ee9e4123 https://www.bizbuysell.com/ https://flippa.com https://empirebuilders.com https://bizscout.com If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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17 MIN
Bonus: How to Raise Money-Confident Kids (And The Next Generation of Entrepreneurs)
JUN 10, 2026
Bonus: How to Raise Money-Confident Kids (And The Next Generation of Entrepreneurs)
What’s the most effective way to raise entrepreneurial kids who are confident with money and financially literate? Most parents wait until their kids are teenagers to start talking about money, but studies show age 7-9 is actually the most important window for building financial confidence in children. Joining us to share the why and how is a parent with first-hand experience in raising money-smart kids, Mara Williams. Mara is a business coach, author of The Little Books of Big Business series, and creator of Let's Play Money, a playful, practical approach to raising financially literate kids through stories, simple activities, and early entrepreneurship. In this episode, she shares how to incorporate simple, everyday experiences to teach entrepreneurship to the kids in your life starting with what you already know and have in front of you. Connect with Mara: Website (download the free zine & book here): https://www.thelittlebooksofbigbusiness.com Instagram: https://www.instagram.com/thelittlebooksofbigbusiness ⁠⁠⁠Facebook: https://www.facebook.com/thelittlebooksofbigbusiness ⁠YouTube (Parent Channel): https://www.youtube.com/@thelittlebooksofbigbusiness YouTube (Kids Channel): https://www.youtube.com/@letsplaymoney Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠cubicletoceo.co/podcast⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠our premium feed⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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36 MIN
343. (Q&A) How To Land Cash & In-Kind Sponsorships To Offset Your Event Costs
JUN 8, 2026
343. (Q&A) How To Land Cash & In-Kind Sponsorships To Offset Your Event Costs
This is a free preview of a paid episode (46 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Sponsorships aren't just for big conferences with hundreds or thousands of attendees. In this solo episode, Ellen answers subscriber-submitted questions about all things event sponsorships, from local and national sponsorship deals to in-kind partnerships. No matter the size of your event, you can use these creative insider tips to land sponsorships and host more profitable events. To get YOUR questions answered about ALL things sponsorships & brand deals (beyond just events), join Ellen’s pop-up sponsorships group chat by June 22. Join our sponsorships group chat kicking off June 22: https://www.cubicletoceo.co/offers/xQHiPVm8/checkout If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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19 MIN
Bonus: To Spend or Not To Spend? How To Evaluate Your Expenses + The Questions Every Business Owner Should Ask Before A Big Financial Decision
JUN 3, 2026
Bonus: To Spend or Not To Spend? How To Evaluate Your Expenses + The Questions Every Business Owner Should Ask Before A Big Financial Decision
Is your next business expense an investment or a mistake? The answer is always nuanced, but the right questions can help you make wiser spending decisions that actually align with your ROI expectations and overarching business goals.  With nearly 20 years of experience across multiple sectors of the financial industry (banking, lending, and now financial planning and investment/wealth management), founder of independent adviser Divergent Financial Advisory Services, Alicia Martinez knows exactly how to navigate those tough spending decisions that move your business forward while protecting your budget. Back as a returning guest on our show, she goes meta in today’s episode by walking us through her own decision tree and how she evaluated a recent marketing expense of her own (our offer, Instant Influence).  What questions did she ask in the consideration process? How is she defining and tracking success? How can business owners effectively evaluate a financial commitment when the outcome isn't guaranteed? This is the episode to tune into before you make your next big purchase for your business.  Connect with Alicia: ⁠https://difiadvisory.com ⁠https://www.instagram.com/difiadvisory ⁠https://www.facebook.com/DiFiAdvisory/ https://www.linkedin.com/company/difiadvisory/ Check out Alicia's freebie & 27 other free resources available for download in our Freebie Fest: https://cubicletoceo.co/freebiefest Our last episode with Alicia: Apple Podcasts: https://podcasts.apple.com/us/podcast/cubicle-to-ceo/id1470966370?i=1000712399762 Spotify: https://open.spotify.com/episode/44nj7IVLPBcz3eTIXdqGPZ?si=wAu98ZqyRtWywBXSzkF7ag Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months:  ⁠cubicletoceo.co/podcast⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠our premium feed⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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40 MIN