<div>We first met <strong>Amy Smilovic, the creative force behind Tibi</strong>, last year when we interviewed her for the Icons Update. Her passion and conviction instantly blew us away and so we’re thrilled to speak to her again for ICONversations.<br> <br> The word we have picked for Amy is<strong> authenticity</strong>. As the founder of a fashion brand that continues to thrive in a notoriously fickle industry, she certainly knows a thing or two about this subject.<br> <br> Amy’s story is one of trusting your own instincts and the power of staying true to yourself – and it’s guaranteed to give you food for thought. Enjoy!</div>