Business Not As Usual with Megan Yelaney

What if the reason your launches feel exhausting…isn't how much you're doing, but how fragmented your message has become? In this episode of Business Not As Usual, I'm pulling back the curtain on something I realized while prepping for my mastermind kickoff: 👉Last year, I filled four different offers but I only publicly marketed one message And honestly? It changed everything: from my energy, to my client results, to how demand shows up behind the scenes. In this episode, I walk you through: Why I stopped marketing multiple offers (and why it no longer works for most businesses) The four offers I filled without running separate launches for each How one clear, specific message fueled referrals, renewals, and private invites Why being known for one thing increases demand for everything How this approach made me a better coach, and created a 65% continuation rate The difference between building wide vs. going deep in your message What to focus on if your brand feels scattered or unclear right now I also share a very honest look at how seasons of life matter in business: from my 2019 "launch everything" era to running a streamlined business as a mom of twin toddlers who wants her business to support her life (not consume it). If you've been feeling like: Your offers make sense…but your message doesn't feel anchored You're tired of explaining yourself over and over You want demand to come from being known, not posting more This episode is for you. 🔥Join Me Live: Wildly In Demand (Free 3-Day Event) If you want help defining the message you want to be known for, and building demand without burning yourself out with content: this is your invitation. 📅 January 27–29 ⏰ 12:30pm ET (with replays) 🎟️ Free 👉Register here: https://meganyelaney.com/wildly-in-demand This is where I break down the exact process I use to help clients: Clarify their "this is what I do" message Become known for something specific Create momentum that leads to behind-the-scenes sales AKA: a message that actually does the heavy lifting.

Want to become wildly in demand this year: booked out, waitlist, people actually choosing you for your method and your approach? In this episode, I'm breaking down what it really takes to build demand (and why it has way less to do with going viral than you think). You'll hear: The 3 things you need to become wildly in demand: story, positioning, and proof Why "more views" usually just creates more freebie-seekers (not buyers) The psychology of why people buy (it's not because you're qualified) Why your origin story builds trust before your audience ever sees your results How story reduces buyer's remorse before someone buys Why story is the one marketing tool that will never go out of style I'm also inviting you to my free 3-day live event Wildly In Demand (Jan 27–29 at 12:30 PM EST), where we'll cover: Day 1: Story Day 2: Positioning Day 3: Proof →Secure your spot for Wildly In Demand Here: www.meganyelaney.com/wildly-in-demand →Follow Meg on Instagram: https://www.instagram.com/meganyelaney

The post-holiday transition can feel harder than we expect, especially when you've had real rest, space, or slower mornings. In this episode, I'm sharing a very honest, behind-the-scenes look at how I'm getting back into work mode after time off, without the pressure to have everything mapped out or "perfect" on January 1st. We talk about: How to put the post-holiday slump into perspective (and stop being dramatic about it) Why doing the hardest, most needle-moving task first changes everything How I'm using simple focus tools like the Pomodoro technique to ease back in What comparison at the start of the year is really telling you A simple mindset shift that makes getting back to work feel lighter Why having something to look forward to every day matters more than motivation If you're feeling excited about the new year and a little resistant to getting back into routine, this episode will help you reset in a way that actually works for real life. DM me on Instagram @meganyelaney and tell me: are you setting resolutions, intentions, or neither this year? Important Links: →Follow Meg on Instagram: https://www.instagram.com/meganyelaney →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint

This is the final episode of the year and of course in Meg fashion…it's a heart to heart. In this episode, I'm reflecting on 2025: the wins, the hard moments, and why this year felt deeply successful even though it wasn't my biggest revenue year. I walk through the year month by month, sharing what worked, what stretched me, and what I'm taking into 2026. We talk about building a business in a full life season, navigating motherhood and identity shifts, letting go of black-and-white success metrics, and why focusing on one core message created multiple streams of revenue without burning me out. If you're ending the year feeling behind, disappointed, or unsure how to evaluate your progress…this episode is for you. →Buy the Edge Led Launch System Workshop to map out your 2026 launches: https://meganyelaney.com/black-friday-workshop-opt-in →DM me on Instagram: https://www.instagram.com/meganyelaney

You don't hit a ceiling because you're doing something wrong. You hit it because you've outgrown the container you're operating in. This episode is about what it takes to really expand in your business.. It's about the moment when the version of you who started your business can no longer lead the version of the business you want next. I'm sharing what it looks like when growth starts feeling heavy, why that's actually a signal (not a problem), and how expanding your container changes the way you lead, sell, price, and make decisions. In this episode, we explore: What it actually means to outgrow your business container Why growth often feels uncomfortable right before expansion happens The identity shifts required to move into your next income level How CEO-level thinking changes your relationship with money, pricing, and decisions Why expansion isn't about adding more: it's about holding more The "flower pot problem" and how to know when you need a bigger one What changes when you stop operating like the version who started the business How expanding your container creates ease, confidence, and momentum Why the next level doesn't require a new strategy: it requires a new posture The subtle shifts that separate entrepreneurs who plateau from those who scale If you're in this season… You've built proof. You have results and momentum. Your business works, but it doesn't feel as expansive as it should. You might feel financially tighter than expected for your level of experience. You might notice you're tolerating things that no longer align. You might feel a quiet pull toward bigger conversations, cleaner systems, and more intentional growth. It's a sign you're ready for expansion. About the Expansion Era Mastermind I also share details about my upcoming 6-month mastermind for established entrepreneurs who are ready to expand their income, leadership, and business ecosystem. This is for you if you: Are already having five-figure months Know your body of work is meant to scale Want to lead at a higher level without burning out Are ready for cleaner systems, stronger decisions, and long-term growth 📩 DM "EXPANSION" on Instagram @meganyelaney to learn more