Business Not As Usual with Megan Yelaney

In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself.

This conversation is refreshingly honest and grounded. Rather than selling ads as a magic solution, Kwadwo explains why ads don't fix broken offers, why more eyeballs on the wrong funnel usually lead to frustration (not revenue), and how organic sales are the clearest signal that paid traffic will work. If you've ever felt tempted to "just throw money at ads" because you're tired or stuck, this episode will help you slow down and make a smarter decision.

Kwadwo also walks through what he calls his Olympic Gold Medal Testing Framework: a practical way to lower Facebook and Instagram ad lead costs by treating ads like ongoing experiments, not all-or-nothing bets. He shares how to test conservatively, adapt to changes like Meta's Andromeda update, and protect your nervous system (and your cash) while still scaling sustainably.

You'll also hear a nuanced discussion about money, pressure, and leadership, including why saving cash creates more freedom than most online business conversations admit, how knowing your profit per lead changes everything, and why no ethical ads manager should ever guarantee results.

Whether you've never run ads, have had a bad experience in the past, or are right on the edge of scaling again, this episode will help you make decisions from clarity instead of urgency.

Special Moments from the Episode

• "Jesus saves. Meta ads do not." — why ads amplify what's already working (or broken)

• The clearest sign your business is ready for Meta ads (and why income alone isn't enough)

• Kwadwo's profit-per-lead math for deciding DIY ads vs hiring an ads manager

• Why lead magnet ads + launch ads beat "brand-building ads" early on

• How to think about the Meta Andromeda update without panic or overreacting

• A candid conversation about saving money, runway, and freedom most online spaces avoid

Kwadwo's Links:

If life has been lifing hard lately and you're wondering, "How am I supposed to keep showing up in my business like this?"…this episode is going to blow your mind in the most practical way.

Today I'm joined by Jordan Gill, creator of Systems Saved Me, longtime VIP Day queen, and the systems brain you wish you had on retainer.

We talk about how she turned a 3-hour daily school commute into a content machine that produces up to 80 pieces of content a day, without her sitting at a laptop, and without sounding like an AI robot.

This conversation is part systems masterclass, part permission slip to build a life-first business and let automation and collaborations do the heavy lifting.

• How Jordan accidentally discovered she's a "systems person" and went from content strategist for a big-name online brand to founder of Systems Saved Me.

• Her exact "car-to-content" workflow:

• How she uses a 45-minute school run to answer 10 interview-style questions

• Why each question becomes 8 pieces of content across platforms

• The tools she uses (Cleft, Telegram, Zapier, Airtable, ChatGPT, Metricool) to automate everything behind the scenes.

• Using AI without losing your voice: how Jordan uses AI to organize, structure, and repurpose her actual words, not replace them.

• The number one system she recommends for non-systems people who feel overwhelmed (spoiler: it's your scheduler, not a 47-step backend build).

• Collaboration as a growth strategy – how Jordan approaches collabs so they feel like real relationships, not awkward "networking."

• Why some of her best clients come from collaborations and how she thinks about long-game reciprocity (not tit-for-tat).

• The "unusual" ways she runs her business:

• Why she's never required collaborators or speakers to promote her events

• Why she has always paid her speakers and how that aligns with her values

• Her philosophy on creating share-worthy offers that people can't help talking about

This week's episode is less strategy breakdown and more honest, behind-the-scenes truth of entrepreneurship during the messy seasons of life.

We just moved into a new house with twin toddlers, one of them was throwing up for almost 48 hours, our routines were wrecked, and everything felt chaotic…and yet sales STILL poured into my mastermind behind the scenes.

BECAUSE of the work I did before life threw curveballs.

Inside this heart-to-heart episode, I'm sharing:

• What this move taught me about motherhood + business

• Why I stopped trying to "do it all" perfectly

• The mantra that helps me run my business without burning out

• How I signed 7 clients privately during one of the busiest seasons of life

• Why simplifying your business model matters when life gets messy

• The real reason your content and sales still work even when you're not posting

• Why your Distinctive Edge is the foundation of steady growth in your business.

If you've ever felt like you have to choose between being a present mom and running a profitable business, this episode is a reminder that you don't.

It's also a peek into the private invite sales strategy I've been using for myself and clients, the same approach that led to seven mastermind enrollments behind the scenes.

Important Links:

If you think you need a perfectly curated calendar, a quiet house, or a stress-free season to pull off a profitable launch…this episode is going to feel like a warm, lovingly sarcastic slap of truth.

Because this week? I moved. My house was chaos. My twins were wild. My to-do list was feral.

And I still created $62,000 in sales behind the scenes…with zero sales calls.

In this episode, I'm taking you inside exactly how that happened, and how you can apply the same framework to your next launch, no matter what "life life-ing" season you're in.

✨In this episode, we get into:

The only things you shouldn't schedule a launch around are childbirth and your wedding. Everything else? Workable.

This ONE shift will remove 80% of your decision fatigue and end the "what should I post?" spiral.

Including how I decide where to send people, what I'm nurturing, and what's "next" in my ecosystem.

It's not your tactic. It's not the algorithm. It's your messaging (and yes, I lovingly call you out on this).

• What your ideal client says they want

• Your distinctive perspective + lived story

• A framework they've never tried before

Webinars aren't dead. Free events aren't dead. Private podcasts aren't dead. But bad messaging is.

All DMs. Zero sales calls. Zero public promo. All intention, connection, and edge-led messaging.

You'll hear the exact non-negotiables that keep me sane, grounded, and able to think straight even during peak chaos.

Because business and life are never separate, and the lesson applies to launching, too.

Not because it's motivational (although you know I'll drop a truth bomb or five)…but because I break down exactly why the message matters more than the tactic.

If you've struggled with launches this year, if your content feels scattered, or if you want to create revenue behind the scenes like a real CEO, this episode is your roadmap.

I'm teaching the entire private invite process inside my Edge-Led Launch System Workshop.

👉 Happening LIVE December 8. Replay included

[STRATEGY SHIFT]

Ever wonder what actually goes into building a multiple six-figure program?

In this solo episode, I'm giving you the real behind-the-scenes of how I built my signature program, The Distinctive Edge, from a brand-new idea to $220K in revenue in less than a year while working part-time hours and raising twin toddlers.

We're diving into: ⭐The exact decisions that made this program take off, and the ones I'd tweak if I could start over. ⭐Why ease doesn't mean effortless (and why pretending it's easy helps no one). ⭐How I turned a respectful critique about my 4:30AM wake-ups into a post that showed my values, and a bigger conversation about what it actually takes to grow a sustainable business. ⭐The 3 biggest things I wish I did more of this year (one of which literally could've doubled my sales). ⭐And how you can take these lessons and apply them to your next offer, launch, or even content plan.

This episode is part heart-to-heart, part strategy breakdown, and 100% Business Not As Usual.

AND…if you're curious about the system that brought in $166K from two back-to-back launches, you'll want to grab your seat inside my Edge-Led Launch System Workshop.