For our first episode, Mel and Ann discuss the balance between long-term and short-term thinking in B2B. Covering brand strategy, leadership and the ways in which digital has transformed how we think about measurability, this is essential listening for marketeers and business-owners.

Uppwards - The B2B Marketing Podcast

[email protected] (Upp B2B, Ann Rimmer, Mel Daggett)

Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?

JUL 3, 201930 MIN
Uppwards - The B2B Marketing Podcast

Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?

JUL 3, 201930 MIN

Description

Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake