Chat to us on Twitter: <a href="http://twitter.com/uppb2b" target="_blank">@UppB2B</a> Learn more about Upp: <a href="https://www.uppb2b.co.uk/" target="_blank">https://www.uppb2b.co.uk/</a>Dan's Reading List:<ul><li><a href="https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?crid=55M2XZU3CQTV&keywords=rory+sutherland&qid=1571654141&sprefix=rory+su%2Caps%2C167&sr=8-1" target="_blank">Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense</a></li><li><a href="https://www.amazon.co.uk/Curious-Desire-Know-Future-Depends/dp/1782064974/ref=sr_1_1?crid=3NQVUTLI9NM7J&keywords=ian+leslie+curious&qid=1571654061&sprefix=ian+leslie%2Caps%2C171&sr=8-1" target="_blank">Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It</a></li><li><a href="https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1?crid=1369PBV1MSRSS&keywords=richard+shotton&qid=1571654010&sprefix=richard+shott%2Caps%2C162&sr=8-1 " target="_blank">Richard Shotton - The Choice Factory</a></li><li><a href="https://www.amazon.co.uk/Talking-Strangers-Should-about-People/dp/0141988495/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1571654113&sr=8-1" target="_blank">Malcolm Gladwell - Talking to Strangers</a></li><li><a href="https://www.amazon.co.uk/Changing-World-Only-Work-Grown/dp/0957151500/ref=sr_1_3?crid=36NJ2WWRFS78U&keywords=steve+harrison+changing+the+world&qid=1571654170&sprefix=steve+harris%2Caps%2C166&sr=8-3" target="_blank">Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)</a></li></ul>

<description>&lt;p&gt;Chat to us on Twitter: &lt;a href="http://twitter.com/uppb2b" target="_blank"&gt;@UppB2B&lt;/a&gt;&lt;br /&gt;Learn more about Upp: &lt;a href="https://www.uppb2b.co.uk/" target="_blank"&gt;https://www.uppb2b.co.uk/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Dan's Reading List:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?crid=55M2XZU3CQTV&amp;keywords=rory+sutherland&amp;qid=1571654141&amp;sprefix=rory+su%2Caps%2C167&amp;sr=8-1" target="_blank"&gt;Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.amazon.co.uk/Curious-Desire-Know-Future-Depends/dp/1782064974/ref=sr_1_1?crid=3NQVUTLI9NM7J&amp;keywords=ian+leslie+curious&amp;qid=1571654061&amp;sprefix=ian+leslie%2Caps%2C171&amp;sr=8-1" target="_blank"&gt;Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1?crid=1369PBV1MSRSS&amp;keywords=richard+shotton&amp;qid=1571654010&amp;sprefix=richard+shott%2Caps%2C162&amp;sr=8-1 " target="_blank"&gt;Richard Shotton - The Choice Factory&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.amazon.co.uk/Talking-Strangers-Should-about-People/dp/0141988495/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1571654113&amp;sr=8-1" target="_blank"&gt;Malcolm Gladwell - Talking to Strangers&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.amazon.co.uk/Changing-World-Only-Work-Grown/dp/0957151500/ref=sr_1_3?crid=36NJ2WWRFS78U&amp;keywords=steve+harrison+changing+the+world&amp;qid=1571654170&amp;sprefix=steve+harris%2Caps%2C166&amp;sr=8-3" target="_blank"&gt;Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;
</description>

Mel is joined by Dan Bond, Digital and Content Lead at Medicines Discovery Catapult. Covering marketing automation, the buying process, and a good helping of behavioural economic theory, this is an episode you won't want to miss!

Uppwards - The B2B Marketing Podcast

Episode 4: Rational Marketing vs Irrational Customers

Episode 4: Rational Marketing vs Irrational Customers

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