Pivot 2 Thrive - Mindset, Marketing, Sales Strategies - Business Coaching & Marketing Podcast
Pivot 2 Thrive - Mindset, Marketing, Sales Strategies - Business Coaching & Marketing Podcast

Pivot 2 Thrive - Mindset, Marketing, Sales Strategies - Business Coaching & Marketing Podcast

Dr Priya Jaganathan

Overview
Episodes

Details

Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation. At Pivot 2 Thrive, we believe that small pivots can lead to massive results. Using our proprietary POWER PIVOT™ framework, we help businesses focus on the key pillars that drive growth—online marketing, lead generation, and sales funnel optimization. In each episode, we break down how to leverage all-in-one CRM systems like Go High Level, automate your business processes, and implement targeted marketing strategies that generate leads and fuel business success. Through her own journey as an academician turned business coach—managing a thriving business, two podcasts, YouTube channels, and a family—Priya shares real-world insights on how you can grow your business, streamline operations, and increase revenue with the right marketing and CRM strategies. Each episode covers: Online Marketing Strategies: Proven tactics for generating leads and converting them into paying clients. CRM & Business Automation: How to replace disconnected tools with seamless automation for better results. POWER PIVOT™ Framework: Learn how our trademark framework helps businesses focus on the key areas that drive growth and success. Go High Level: How to integrate and optimize this all-in-one CRM for business success. If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast and let’s get started!

Recent Episodes

Episode 56 :  SaaS and SwaS Unplugged:  The Secrets to Sustainable Growth!
NOV 4, 2024
Episode 56 : SaaS and SwaS Unplugged: The Secrets to Sustainable Growth!
In the Episode: Dr. Priya dives deep into the world of SaaS (Software as a Service) and SwaS (Software with a Service), exploring how each model can transform your business. Using High Level, a leading CRM platform, she illustrates SaaS’s powerful scalability, accessibility, and minimal tech requirements. However, she also discusses potential pitfalls, including limited customization and provider dependency, highlighting real-world risks like subscription model instability. For businesses looking to scale with software, Priya’s insights offer a balanced perspective to help you make an informed choice. Stay tuned for her upcoming episode on SwaS and its practical benefits. Key Takeaways: SaaS Model Essentials: Subscription-based, no-code, DIY-friendly, and ideal for scalable business automation. Pros & Cons: Scalable and affordable but potentially overwhelming for non-tech users and reliant on provider stability. High-Level as a SaaS Example: Popular CRM platform that can be customized for niche industries or specific business needs. The Appeal of SwaS: A hint of what’s to come as Priya introduces SwaS, a model blending software with dedicated support to enhance client relationships and service value. About the Host: Dr. Priya Jaganathan Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation. If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started! Connect with Dr. Priya Jaganathan: Email: 📧 ⁠[email protected]⁠⁠ Websites:⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://pivot2thrive.com.au/links⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/priyajaganathan/⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠ ⁠https://www.instagram.com/drpriyajaganathan/?hl=en⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.facebook.com/pivottothrive/⁠⁠⁠⁠⁠ Explore Priya’s Resources: Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth.⁠⁠ Complete the Assessment Quiz⁠⁠ Book a Demo Call: Experience our services firsthand by scheduling a demo call.⁠⁠ Book a Demo Call⁠⁠ POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation.⁠⁠ Book POWER PIVOT Strategy Hour⁠⁠ Book a Strategy Call: Discuss tailored strategies for your business with our experts.⁠⁠ Book a Strategy Call⁠⁠ Business Assessment Form: Fill out our business assessment form to gain insights and recommendations.⁠⁠ Business Assessment Form
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15 MIN
Episode : 55 Streamline Course Creation  with High Level CRM
OCT 28, 2024
Episode : 55 Streamline Course Creation with High Level CRM
In the Episode: In this insightful episode, host Dr. Priya unpacks the ultimate toolkit for course creators looking to elevate their online course business. If you’re juggling multiple systems for marketing, sales, course hosting, and community building, this episode is a game-changer. Dr. Priya discusses how to unify these moving parts into one streamlined platform—High-Level CRM—and shares tips for maximizing engagement and driving sales through seamless tech integration. Plus, learn about powerful features like the Collab app, community-building tools, and step-by-step strategies to simplify your workflow. Key Takeaways Overcoming Platform Overload Many course creators struggle with disconnected systems in marketing, sales, and course hosting. High-level CRM integrates these functions to create a unified, efficient pipeline. Marketing Strategy for Course Creators Get your audience hyped pre-launch with High Level’s lead-nurturing features—think pre-launch parties, teasers, and social media campaigns that build momentum. Optimizing Sales Funnels Move beyond a basic website setup; High Level’s customizable sales funnels drive users to take specific actions. With tools for upselling and bundling, the platform ensures every customer journey is an opportunity to expand your reach and revenue. Hosting Courses Made Simple From organizing content into digestible modules to automating drip schedules, High Level provides a complete solution for creating engaging, easy-to-navigate course material. The Power of Community Building "Community is currency." Learn how to create engaged communities within High Level that retain customers, provide valuable support, and drive brand loyalty. Dr. Priya highlights how community spaces can be mini-funnels to convert leads into paying members. Game-Changing Collab App Make your courses accessible anytime, anywhere. The Collab app enhances the client experience by providing on-the-go access to course content, boosting engagement and course completion rates. Automating Lead Nurturing with Email and SMS Dr. Priya shares her success with High Level’s SMS and email tools, explaining how automating these touchpoints has improved her client engagement, nurtured leads, and driven sales consistently. About the Host: Dr. Priya Jaganathan Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation. If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started! Connect with Dr. Priya Jaganathan: Email: 📧 ⁠[email protected]⁠⁠ Websites:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://pivot2thrive.com.au/links⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/priyajaganathan/⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠ ⁠https://www.instagram.com/drpriyajaganathan/?hl=en⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/pivottothrive/⁠⁠⁠⁠⁠⁠⁠ Explore Priya’s Resources: Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth.⁠⁠⁠⁠ Complete the Assessment Quiz⁠⁠⁠⁠ Book a Demo Call: Experience our services firsthand by scheduling a demo call.⁠⁠⁠⁠ Book a Demo Call⁠⁠⁠⁠ POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation.⁠⁠⁠⁠ Book POWER PIVOT Strategy Hour⁠⁠⁠⁠ Book a Strategy Call: Discuss tailored strategies for your business with our experts.⁠⁠⁠⁠ Book a Strategy Call⁠⁠⁠⁠ Business Assessment Form: Fill out our business assessment form to gain insights and recommendations.⁠⁠⁠⁠ Business Assessment Form⁠⁠⁠
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18 MIN
Episode 54 :  Mastering Sales Conversations: 5 Step Framework to Close Every Deal
OCT 21, 2024
Episode 54 : Mastering Sales Conversations: 5 Step Framework to Close Every Deal
In the Episode: In this highly-requested episode, Priya dives into one of the most crucial aspects of business growth: sales. If you’ve ever struggled with closing deals or felt uneasy about selling, this episode is packed with actionable insights that will transform your approach to sales conversations. Priya reveals the secret behind her impressive 90% sales close rate, offering a practical and no-nonsense five-step framework for success in sales calls. Selling Equals Serving – Learn how to shift your mindset from "selling" to "serving" by identifying your client's core problems and offering solutions. The 5-Step Sales Framework – Priya walks us through her tried-and-tested process for guiding prospects through a seamless and value-driven sales conversation: Step 1: Greeting and Setting the Stage – Skip the small talk and get straight to business. Setting the tone early creates clarity and establishes trust. Step 2: Triaging and Diagnosing Problems – Ask the right open-ended questions to pinpoint your client's real challenges and bottlenecks. Step 3: Validating and Reassuring – After listening, ensure you’ve correctly understood the client's pain points and offer reassurance that you’ve got the right diagnosis. Step 4: Creating a Roadmap – Provide a clear 90-day roadmap, outlining quick wins and solutions, even before they pay. Step 5: Offering Your Services – Confidently pitch your offer, whether it's a one-time setup fee or a retainer, with no pressure, focusing on solving the client’s core problems. Overcoming Objections – Priya shares insights from her coaching days on how to tackle the three most common objections: lack of time, money, and the need for partner approval. Mindset Shift: Scarcity vs. Abundance – Most clients operate from a scarcity mindset. Learn how to handle objections and instill confidence in potential clients, guiding them towards making empowered decisions. Clean Energy Selling – Sales should come from a place of service, not pressure. Priya emphasizes the importance of approaching every sales conversation with an open mind and a genuine desire to help. About the Host: Dr. Priya Jaganathan Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation. If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started! Connect with Dr. Priya Jaganathan: Email: 📧 ⁠[email protected]⁠⁠ Websites:⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://pivot2thrive.com.au/links⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/priyajaganathan/⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠ ⁠https://www.instagram.com/drpriyajaganathan/?hl=en⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.facebook.com/pivottothrive/⁠⁠⁠⁠⁠ Explore Priya’s Resources: Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth.⁠⁠ Complete the Assessment Quiz⁠⁠ Book a Demo Call: Experience our services firsthand by scheduling a demo call.⁠⁠ Book a Demo Call⁠⁠ POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation.⁠⁠ Book POWER PIVOT Strategy Hour⁠⁠ Book a Strategy Call: Discuss tailored strategies for your business with our experts.⁠⁠ Book a Strategy Call⁠⁠ Business Assessment Form: Fill out our business assessment form to gain insights and recommendations.⁠⁠ Business Assessment Form⁠  
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14 MIN
Episode : 53 Unlocking AI for Cyber Security Essential Tools for 2024
OCT 14, 2024
Episode : 53 Unlocking AI for Cyber Security Essential Tools for 2024
Episode Theme: Cybersecurity Awareness & AI for Modern Businesses In this episode, Priya dives into the critical importance of cybersecurity in today’s digital world, especially as Cyber Security Awareness Month unfolds. She provides practical advice on safeguarding both personal and business data, with a special focus on small businesses, freelancers, and entrepreneurs. The conversation also touches on how AI is transforming the landscape of cybersecurity and business efficiency.   Key Topics Covered: Cybersecurity Essentials Why It Matters: With cybercrime on the rise, securing digital assets is more critical than ever. Priya emphasizes the need for businesses to adopt cybersecurity practices early, before they face costly risks. Key Actions to Take: Enable Multi-Factor Authentication (MFA): Enhance account security by using MFA or authenticator apps. Password Managers: Despite some concerns, these tools help securely store and manage passwords. Phishing Defense: Be cautious of suspicious emails—recognizing red flags can save you from falling victim. App Permissions & Software Updates: Ensure apps have the right permissions and always update your software to patch security vulnerabilities. Regular Backups: Backup your important data regularly to avoid irreversible losses in the event of a breach or hardware failure.   Cybercrime Trends Rising Threats: The episode highlights alarming cybercrime statistics and explains why everyone, not just large organizations, is a target. AI’s Role in Cybersecurity: Priya explains how AI is being used on both sides of the cybersecurity battle—helping businesses prevent attacks while also being exploited by cybercriminals to breach systems. Cost of Cybercrime: Projected to reach $10.5 trillion globally, cybercrime poses significant financial risks, making prevention strategies more important than ever.   Practical Takeaways: Cybersecurity Best Practices: - Use MFA, manage passwords securely, and back up your data. - Educate your team about phishing and other common cyber threats. - Perform regular audits of who has access to critical accounts and data. - Stay updated with the latest cybersecurity trends and tools, including AI solutions. Resources Mentioned: Australian Cyber Security Centre: Visit ⁠https://www.cyber.gov.au/⁠ for a cybersecurity checklist and best practices.   About the Host: Dr. Priya Jaganathan Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation. If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast and let’s get started! Connect with Dr. Priya Jaganathan: Email: 📧 ⁠[email protected]⁠⁠ Websites:⁠⁠⁠⁠⁠⁠ ⁠https://pivot2thrive.com.au/links⁠⁠⁠⁠ LinkedIn :⁠⁠⁠ ⁠https://www.linkedin.com/in/priyajaganathan/⁠⁠⁠⁠ Instagram :⁠⁠⁠ ⁠https://www.instagram.com/drpriyajaganathan/?hl=en⁠⁠⁠⁠ Facebook :⁠⁠⁠ ⁠⁠⁠https://www.facebook.com/pivottothrive/⁠⁠⁠⁠ Explore Priya’s Resources: Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth.⁠ Complete the Assessment Quiz⁠ Book a Demo Call: Experience our services firsthand by scheduling a demo call.⁠ Book a Demo Call⁠ POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation.⁠ Book POWER PIVOT Strategy Hour⁠ Book a Strategy Call: Discuss tailored strategies for your business with our experts.⁠ Book a Strategy Call⁠ Business Assessment Form: Fill out our business assessment form to gain insights and recommendations.⁠ Business Assessment Form
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66 MIN
Episode 52 : Unlock Your $7,500 Queensland Business Basics Grant Today!
OCT 7, 2024
Episode 52 : Unlock Your $7,500 Queensland Business Basics Grant Today!
In the Episode: In this enlightening episode, Priya delves into the Queensland Government's highly sought-after Business Basics Grant. Join her as she explores its evolution, application process, and tips for securing funding to elevate your business. Discover firsthand insights from a successful grant recipient and expert in business automation, who shares invaluable advice for aspiring applicants. Key Topics Covered: Grant Evolution: Understand the journey of the Business Basics Grant, from its initial launch to the current sixth round of applications. Increased Funding: Learn about the new grant amount of $7,500, specifically allocated for marketing, website, and CRM services. Eligibility Criteria: A step-by-step guide to determining if your business qualifies for the grant, including crucial eligibility checks. Application Process: Detailed insights into the two stages of the application process—Stage 1 (Registration of Interest) and Stage 2 (Full Application). Priority Areas: Explore the key funding priorities, including sustainability, business continuity, and security planning. Pro Tips for Success: Discover essential strategies for crafting a compelling application that aligns with government objectives to boost the Queensland economy. Important Dates: Stage 1 Registration Deadline: October 11, 2024 Resources Mentioned: Eligibility Checker  Smarty Grants Portal Round 5 Recipients List Contact Information: For questions or assistance with your application, feel free to reach out: [email protected] If you found this episode helpful, please subscribe, leave a review, and share it with fellow entrepreneurs who might benefit from this grant opportunity. Your feedback helps Priya create more valuable content for you! Thank you for tuning in! We wish you the best of luck in your grant application journey. Join Priya next week for more insights into growing your business.   About the Host: Dr. Priya Jaganathan Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation. If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast and let’s get started! Connect with Dr. Priya Jaganathan: Email: 📧 ⁠[email protected]⁠⁠ Websites:⁠⁠⁠ ⁠https://pivot2thrive.com.au/links⁠⁠⁠ LinkedIn :⁠⁠ ⁠https://www.linkedin.com/in/priyajaganathan/⁠⁠⁠ Instagram :⁠⁠ ⁠https://www.instagram.com/drpriyajaganathan/?hl=en⁠⁠⁠ Facebook :⁠⁠ ⁠https://www.facebook.com/pivottothrive/⁠⁠⁠   Explore Priya’s Resources: Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz   Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call   POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour   Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call   Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form  
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14 MIN