Defenders of Business Value
Defenders of Business Value

Defenders of Business Value

Ed Mysogland

Overview
Episodes

Details

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

Recent Episodes

REPLAY: No One-Size-Fits-All: Amy Wirtz on Succession Without the Drama
APR 8, 2026
REPLAY: No One-Size-Fits-All: Amy Wirtz on Succession Without the Drama
Managing a business is tough enough on its own. But add family dynamics in the mix, and things get even more challenging. As a strategic advisor at The Family Business Consulting Group, Amy Wirtz shares her expertise on navigating ownership transitions in multigenerational families. Amy discusses the challenges of balancing family relationships with business goals, offering insights on how to manage both for a successful transition. She also shares tips to help prepare the next generation for leadership to ensure that both the business legacy and family harmony are preserved. In this episode, you will: Learn how to create a clear succession plan Discover strategies for managing conflict within the family Understand how generational wealth planning works Highlights: (00:00) Meet Amy Wirtz (02:57) The responsibilities of an exit planner (07:00) From family law to family business advising (12:55) Parallel planning for families and businesses (16:22) Family ownership dynamics (19:34) How next generations "pay" for family business transfers (22:19) Navigating complex family communication (26:29) The biggest problem in ownership transitions (29:33) What family businesses teach about legacy and long-term thinking Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Amy: Connect on LinkedIn: https://www.linkedin.com/in/amywirtzcepa/ Email: [email protected] Learn more about The Family Business Consulting Group: https://www.thefbcg.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders
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34 MIN
REPLAY: The Story That Sells Your Business with Charlie Stanton
MAR 25, 2026
REPLAY: The Story That Sells Your Business with Charlie Stanton
In a business appraisal, the numbers will always matter — but how they're communicated can have just as much impact on value. Charlie Stanton, CFA and founder of Stanton Valuation Advisors, believes every valuation tells a story. Drawing from his work in estate planning, litigation, and succession, he explains how storytelling can transform the way a business's worth is understood. This episode explores the eight elements every appraisal story should include, why owning your narrative builds buyer trust, and how a clear, consistent story can make your business more saleable. In this episode, you will: Learn how to communicate risks without hurting your valuation Understand the impact of transfer restrictions and illiquidity on appraisal outcomes Understand why regulatory appraisals differ from deal-market valuations Highlights: (00:00) Meet Charlie Stanton (03:01) Why every valuation is really a story (09:31) Building trust with a transparent narrative (14:52) Valuation for different purposes (17:14) Fair market value vs. market value explained (21:00) Understanding control and marketability discounts (27:44) The difference between appraisers and deal advisors (33:22) Advice for owners who want to increase business value Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Charlie: Connect on LinkedIn: https://www.linkedin.com/in/charles-stanton-cfa-b8172591/ Email: [email protected] Learn more about Stanton Valuation Advisors: https://stantonvalue.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders
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36 MIN
EP 144:  Indiana Business Investor Edition
MAR 18, 2026
EP 144:  Indiana Business Investor Edition
One of the best things about running my own podcast is the freedom to experiment. Over the years, I've been first on a few things — building our original website from scratch, launching our first newsletter, and starting the podcast. Today, I'm trying something new again. I loaded several of our current business teasers into AI, and it generated a podcast episode around them. But here's what makes this more than a novelty: in the show notes, you'll find a direct link to the full business profile and NDA. Why does that matter? Buyers tell me constantly that they hear about good opportunities too late. This format fixes that. The same listing hits the web, the email, and now the podcast — all at once, all with a clear path to learn more. If this is a format you'd like to see continue, let me know. Highlights: (00:00) Welcome to The Defenders of Business Value (02:17) Central Indiana Commercial Electrical (05:27) Dental Equipment Service (05:51) Remotely Operated Publishing Franchise (08:19) Multi-location Market and Restaurant (10:02) Established Plumbing and HVAC Solutions (11:24) Freestanding Retail Center (13:22) Boutique Fitness Franchise (15:00) Relocatable Pest Management Franchise (16:45) Two Warehousing Fulfillment & Logistics Companies (18:49) Well-established Prototyping Company (19:30) Well-established Sub and Pizza Shop Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Learn more about Central Indiana Commercial Electrical: https://indianabusinessadvisors.com/acadp_listings/commercial-electrical-contractor/ Learn more about Dental Equipment Service: https://indianabusinessadvisors.com/acadp_listings/dental-equipment-service-business/ Learn more about the Remotely Operated Publishing Franchise: https://indianabusinessadvisors.com/acadp_listings/established-and-remotely-operated-publishing-franchise/ Learn more about the Multi-location Market and Restaurant: https://indianabusinessadvisors.com/acadp_listings/established-multi-location-market-restaurant/ Learn more about the Established Plumbing and HVAC Solutions: https://indianabusinessadvisors.com/acadp_listings/established-plumbing-and-hvac-solutions-provider/ Learn more about Freestanding Retail Center: https://indianabusinessadvisors.com/acadp_listings/retail-center-with-two-franchises/ Learn more about Boutique Fitness Franchise: https://indianabusinessadvisors.com/acadp_listings/premium-boutique-fitness-franchise/ Learn more about Relocatable Pest Management Franchise: https://indianabusinessadvisors.com/acadp_listings/relocatable-pest-management-franchise/ Learn more about Two Warehousing Fulfillment Logistics Companies: https://indianabusinessadvisors.com/acadp_listings/two-warehousing-fulfillment-and-logistics-companies/ Learn more about the Well-established Prototyping Company: https://indianabusinessadvisors.com/acadp_listings/well-established-prototyping-company/ Learn more about Well-established Sub and Pizza Shop: https://indianabusinessadvisors.com/acadp_listings/well-established-sub-and-pizza-shop/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders
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22 MIN
EP 143: Women Entrepreneurs Breaking the Mold with Gabrielle Rubenstein
MAR 11, 2026
EP 143: Women Entrepreneurs Breaking the Mold with Gabrielle Rubenstein
Many people think that once you buy a business, you're set for life. But the reality is, there's a lot of hard work that comes before you can reap the rewards. In this episode, Gabrielle Rubenstein takes us through her first year as an entrepreneur after acquiring Ace-Pak Products in 2024. From navigating the challenges of scaling to overcoming the growing pains that come with ownership, she shares the lessons learned, the surprises along the way, and how she's turned her acquisition into a thriving, growing business. Tune in for an honest conversation about the ups, downs, and everything in between in that crucial first year after buying a business. In this episode, you will: Learn how to evaluate acquisition risk using worst-case scenario analysis Understand how SBA leverage can amplify returns and risk Discover why systems and clean financials drive business value Highlights: (00:00) Meet Gabrielle Rubenstein (03:42) Women navigating entrepreneurship (10:59) Financial sensitivity and customer concentration (14:56) SBA leverage and return expectations (19:53) Moving from Sage to QuickBooks (23:37) Competing with industry giants (25:39) Credit apps and transition mistakes (28:08) Using advisors for smoother integration (29:27) Growth strategy and ideal customer profile (32:49) Systems, SOPs, and clean financials Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Gabrielle: https://www.linkedin.com/in/gabrielle-rubenstein/ Learn more about Ace-Pak Products: https://ace-pak.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders
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35 MIN