Defenders of Business Value
Defenders of Business Value

Defenders of Business Value

Ed Mysogland

Overview
Episodes

Details

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

Recent Episodes

REPLAY: The Next Generation of M&A: Trust, Tech, and the Human Side of Exits
APR 22, 2026
REPLAY: The Next Generation of M&A: Trust, Tech, and the Human Side of Exits
Most professionals in the M&A space have been closing deals for decades. But being young doesn't mean you can't bring value to the table. Morgan Tate, founder of Breakwater M&A, has built a reputation as one of the younger voices in the industry. He has helped facilitate over $250 million worth of deals and is now using automation to make the process faster and more efficient. From the lessons learned in those transactions, he created the Breakwater Blueprint to keep deals from falling apart. Morgan offers a glimpse at the future of exits, where human connection and technology go hand in hand. In this episode, you will: Hear how younger advisors are closing more transactions Learn how AI is speeding up the deal process Understand why advisory fees are declining and how brokers can protect their value Highlights: (00:00) Meet Morgan Tate (02:36) The Breakwater Blueprint (04:29) Earning trust as a younger advisor (10:42) Will AI lower advisory fees for business owners? (15:47) Let AI be your junior broker (19:06) Where human judgment matters most in business sales (21:30) The future of M&A (26:18) AI can solve this mistake that hurts deals Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Morgan: Connect on LinkedIn: https://www.linkedin.com/in/morgantate Learn more about Morgan's company: Breakwater M&A: https://www.breakwatermna.com Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders
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32 MIN
EP 146: How to Overcome the Loneliness of Running a Small Business with Jared Luegers and Kevin King
APR 15, 2026
EP 146: How to Overcome the Loneliness of Running a Small Business with Jared Luegers and Kevin King
Owning a business can feel isolating. Entrepreneurs face daily challenges and tough decisions without others who truly understand their experience. A strong support network makes it easier to create long-term success and prepare for a smooth exit. In this episode, Jared Luegers and Kevin King, co-founders of OWN Indiana, share how they're helping business owners in Indiana create a supportive community and build lasting business value. They discuss the importance of overcoming the loneliness of entrepreneurship, the power of connecting with other operators, and how small businesses can leverage tools like AI to thrive. In this episode, you will: Learn how building a community of operators can support business growth Gain insights into the challenges of creating long-term business value Understand how leveraging AI can help small businesses become more efficient Highlights: (00:00) Meet Jared Luegers & Kevin King (02:41) What is OWN Indiana? (06:34) The 600,000 small businesses at stake in Indiana (17:37) Why business owners don't think strategically (23:49) The loneliness of ownership (32:08) What to expect at an OWN Indiana event (45:32) How AI will save small businesses in America (55:40) OWN Indiana's vision for the next 10 years (42:47) One piece of advice to increase business value Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Jared Luegers: https://www.linkedin.com/in/jaredluegers/ Follow Kevin King: https://www.linkedin.com/in/kevin-king-tn/ Learn more about OWN Indiana: https://ownindiana.org/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders
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44 MIN
REPLAY: No One-Size-Fits-All: Amy Wirtz on Succession Without the Drama
APR 8, 2026
REPLAY: No One-Size-Fits-All: Amy Wirtz on Succession Without the Drama
Managing a business is tough enough on its own. But add family dynamics in the mix, and things get even more challenging. As a strategic advisor at The Family Business Consulting Group, Amy Wirtz shares her expertise on navigating ownership transitions in multigenerational families. Amy discusses the challenges of balancing family relationships with business goals, offering insights on how to manage both for a successful transition. She also shares tips to help prepare the next generation for leadership to ensure that both the business legacy and family harmony are preserved. In this episode, you will: Learn how to create a clear succession plan Discover strategies for managing conflict within the family Understand how generational wealth planning works Highlights: (00:00) Meet Amy Wirtz (02:57) The responsibilities of an exit planner (07:00) From family law to family business advising (12:55) Parallel planning for families and businesses (16:22) Family ownership dynamics (19:34) How next generations "pay" for family business transfers (22:19) Navigating complex family communication (26:29) The biggest problem in ownership transitions (29:33) What family businesses teach about legacy and long-term thinking Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Amy: Connect on LinkedIn: https://www.linkedin.com/in/amywirtzcepa/ Email: [email protected] Learn more about The Family Business Consulting Group: https://www.thefbcg.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders
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34 MIN
REPLAY: The Story That Sells Your Business with Charlie Stanton
MAR 25, 2026
REPLAY: The Story That Sells Your Business with Charlie Stanton
In a business appraisal, the numbers will always matter — but how they're communicated can have just as much impact on value. Charlie Stanton, CFA and founder of Stanton Valuation Advisors, believes every valuation tells a story. Drawing from his work in estate planning, litigation, and succession, he explains how storytelling can transform the way a business's worth is understood. This episode explores the eight elements every appraisal story should include, why owning your narrative builds buyer trust, and how a clear, consistent story can make your business more saleable. In this episode, you will: Learn how to communicate risks without hurting your valuation Understand the impact of transfer restrictions and illiquidity on appraisal outcomes Understand why regulatory appraisals differ from deal-market valuations Highlights: (00:00) Meet Charlie Stanton (03:01) Why every valuation is really a story (09:31) Building trust with a transparent narrative (14:52) Valuation for different purposes (17:14) Fair market value vs. market value explained (21:00) Understanding control and marketability discounts (27:44) The difference between appraisers and deal advisors (33:22) Advice for owners who want to increase business value Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Charlie: Connect on LinkedIn: https://www.linkedin.com/in/charles-stanton-cfa-b8172591/ Email: [email protected] Learn more about Stanton Valuation Advisors: https://stantonvalue.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders
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36 MIN