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This week, we take a look at the media frenzy surrounding basketball star Larry Bird during his undefeated season at Indiana State.  Bird's refusal to engage with the media created a unique challenge for Ed McKee, the school's sports information director. McKee was inundated with requests from various outlets, from major publications to niche magazines, all eager to speak with the star player. However, Bird's silence forced McKee into the uncomfortable position of denying these requests.

Indiana State President Richard Landini recognized the extraordinary nature of Bird's talent and supported his decision to avoid the media. Landini understood that individuals with Bird's abilities are rare and deserved respect for their choices. This situation highlights the delicate balance between a player's right to privacy and the public's desire for access to celebrated athletes.

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