What's in Your Story Bag

In our podcast What’s in Your Story Bag we peep into people’s lives, their experiences, memories and dreams bringing out stories that are worth sharing. Your podcast host is Rituparna Ghosh, Founder of Your Story Bag, a Storytelling, Training and Consulting company. For our inaugural set of episodes we joined Bombay Chambers of Commerce as Digital Storytelling Partner for their Communications conclave in Mumbai. The conclave was titled Breaking Silos where we talked about the convergence of People Power Purpose in dynamic times. This episode was recorded at the venue in a fireside chat format where Rituparna spoke to Minari Shah, Director Public Relations, Amazon. An organisation is all about building a culture where every employee genuinely connects with a sense of purpose. Minari shares a story of how Amazon builds this sense of purpose from the hiring stage. For a brand that has an outstanding story beginning from its founder, it is no surprise that storytelling is deeply inked into Amazon’s DNA. How and where does Amazon use storytelling and how does it help in building culture? Moreover how do you really harness stories to break silos? Listen in to know more…

For our inaugural set of episodes we joined Bombay Chambers of Commerce as Digital Storytelling Partner for their Communications conclave in Mumbai. The conclave was titled Breaking Silos where we talked about the convergence of People Power Purpose in dynamic times. This episode was recorded at the venue in a fireside chat format where I spoke to Dr Bhaskar Das, Group President, Republic TV Network. Dr Das in this chat with me gives me a sneak peak into the story that almost every organisation lives today. One that has millennials in the team thereby creating some obvious silos, and where organisational values and purpose are ambiguous. Dr Das believes that silos are not bad, as long as you communicate what you do and why you do the silos can be managed. Moreover he says that Storytelling in an organisation should be like ‘drip irrigation’…what does he mean by that? Listen in to know more.

In this episode Rituparna speaks to Mr Jaideep Kewalramani, CEO of Legasis Services Pvt Ltd, a firm that offers Legal System and Integrated Solutions. Jaideep has He has over 21 years of experience in leading and developing businesses across services & technology industry. He has managed multi-million dollar business portfolios, worked with several Fortune 500 clients to help them optimize businesses, globalize teams and leverage technology. Jaideep holds a patent for an Artificial Intelligence (AI) algorithm. And in this podcast he talks of how AI is set to challenge silos within an organisation. Jaideep will chair the panel of new-age technology at the Breaking Silos conclave.

In this episode of #WhatsinYourStoryBag Rituparna speaks to Ms Leena Basrur, Chairperson of the Media Committee at Bombay Chambers of Commerce and Industry. Ms Basrur is the Executive Chairman and & MD, Direxions Marketing Solutions Pvt Ltd. An industry stalwart, over the last 25 years Ms Basrur has been associated with over 80 relationship programs for companies like Jet Airways, Nestlé, Idea Cellular, BPCL, Unilever and ICICI Bank and many others across financial services, telecom, hospitality, CPG, healthcare and retail industries. In this podcast Ms Basrur shares the mission of the media committee at BCCI and the importance of purposeful communication in dynamic times. She shares insightful stories of how communication silos affect international brands. Ms Basrur also emphasis the role of storytelling in organisational communication. Breaking Silos is the first of many events from the committee and there is a lot coming up after this maiden event. Listen in…

In this episode of #WhatsinYourStoryBag Rituparna is talking to Ms Lulu Raghavan, MD of Landor India, a brand consulting and design company. Ms Raghavan has been named as one of India’s most influential women in media, marketing and advertising in 2019. Ms Raghavan has led corporate and consumer branding programs for clients such as National Stock Exchange, Mahindra, Godrej, Aditya Birla, Taj Group, Tata Global Beverages, Sony Pictures Networks, Axis Bank, Wipro, Usha Martin and Britannia. In this podcast Ms Raghgavan talks about how silos impact a brand. From her story bag we hear a real customer story of how silos were broken to build a brand narrative. Ms Raghavan also gives us a sneak peak into her organisation and the concept of Naked Lunches, a story-driven initiative to break silos before they are even born! Real Stories and Real Conversations - Stay tuned to our podcasts as we bring new stories and conversations in this series. To connect with Your Story Bag drop us a line at [email protected]