What's Amazon doing in the local advertising space?  Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading up Amazon Local Advertising.

The Local Marketing Trends Podcast

[email protected] (Jennifer Donohue, Corey Elliottt, Gordon Borrell)

Amazon's Latest Delivery: Local Advertising

OCT 20, 202526 MIN
The Local Marketing Trends Podcast

Amazon's Latest Delivery: Local Advertising

OCT 20, 202526 MIN

Description

What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading up Amazon Local Advertising. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.